Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. We also publish to social media every day of the week across six social media platforms.

Collaboration 85

Collaboration Template Templates Team 85

Buffer Social

JANUARY 4, 2023

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. Meet ChatGPT.

Content 126

Content Newsletter Research Tools 126

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

Google 193

Google Content URL SEO 193

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. What is User-Generated Content?

Education 174

Education Examples UGC Content 174

Convince & Convert

OCTOBER 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. tweet this ).

Google 167

Google Content Adwords Paid Search 167

Sherrilynne Starkie

OCTOBER 21, 2013

You might be unwittingly embarking on one right now thanks to Google. The change automatically affects Google+ users who are over 18 years of age, although users can opt out. It means that anyone who has ever clicked +1 or wrote a Google review could be featured in a ‘shared endorsement’ Google ad.

Google 265

Google Privacy Advertising Social Networking 265

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Start with the basic stuff: demographic information. Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

Keyhole.co

APRIL 22, 2024

When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. What is online plagiarism?

Content 52

Content How To Engineering SEO 52

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content 150

Content Marketing Case Study Study 150

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content.

Research 77

Research Google Newsletter Curation 77

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. The Evolving Content Universe “Content is changing.”

Content 78

Content Marketing B2B SEO 78

Waxing UnLyrical

APRIL 11, 2013

Google recently announced it is killing off several of its services, which it does from time to time. This time though, Google cut services for a tool that isn’t just “popular.” ” Google Reader is the bedrock for how many people collect information on the Internet.

Google Reader 275

Google Reader Google RSS Tweetdeck 275

Buffer Social

JUNE 8, 2023

We’re firmly in the Information Age, which means we can have 25 synonyms for a word within seconds and get a boatload of facts about anything else we can think of with the tap of a touchscreen. Have ever taken a firehose of information and distilled it down to just a few drops? That’s been my challenge.

Team 67

Team Features Organization Questions 67

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit.

Analysis 186

Analysis Social Media How To Hashtag 186

Idaconcpts

MARCH 5, 2011

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users.

Google 146

Google Content Technorati SEO 146

Buffer Social

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Publishing regularly on your Google Business Profile. ’ or ‘since when could you post on Google?’ The Google Business Profiles for popular locations in London.

Organization 96

Organization Google Real Estate Review 96

Hootsuite

JULY 22, 2020

Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you.

Google 145

Google HootSuite How To Pluck 145

BeingOptimist

AUGUST 9, 2023

Have you added your website to Google Search Console? If not, this guide is for you where you would learn about how to add your website to Google search console step by step. See What’s Popular : With Google Search Console, you can see which parts of your website are the most popular. Isn’t that pretty cool?

Google 74

Google Domain Name Badge URL 74

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

YouTube 111

YouTube Strategy B2B Marketing 111

Small Business Mavericks

MARCH 21, 2014

If you haven’t heard of Google’s Webmaster Academy, don’t worry. Google Webmaster Central, however, recently announced that new content has been added to the educational program for webmasters. There does seem to be some useful content at Webmaster Academy. Communicating with Google about your site.

Google 98

Google Content Module Guidelines 98

MegaBytee

FEBRUARY 23, 2021

Today we are going to start this article by asking you a question related to your SEO strategy– Is Google Search Console Sending Messages With Errors? This might be the case of content gaps. – Simply by using Content Gap Analysis. What do you mean by Content Gap Analysis for SEO? Social media content.

Analysis 52

Analysis Google Content SEO 52

Sprout Social

MAY 6, 2020

Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. That’s why we’re excited to share that you can now post to your Google My Business (GMB) profiles directly from the Sprout platform and mobile app. Provide fresh content and relevant updates.

Google 106

Google Upcoming Review Publishing 106

BeingOptimist

OCTOBER 18, 2023

In the ever-evolving world of digital marketing, the fear of Google penalty, mainly due to ‘Bad backlinks,’ looms large. This article will explore six effective strategies to protect your website from Google penalties associated with Bad links , ensuring your online presence remains solid and stable.

Google 40

Google Collaboration How To Reputation 40

Webbiquity SMM

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 150

Social Media Aggregator B2B Technorati 150

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! But you can come close when you marry your target audience with stories that entertain, inform and serve their needs #measurepr.

Content 188

Content Metrics Banking Consultant 188

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? It is becoming more and more popular for search, with 40% of Gen Z using TikTok for search instead of going to Google Maps or Search.

SEO 52

SEO Content Hashtag Trends 52

Adam Sherk

NOVEMBER 20, 2014

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter.

Sites 278

Sites Google Syndication Template 278

Jon Loomer

JANUARY 8, 2024

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. Cookies are small pieces of data or text that are used to store information on web browsers. What does this development mean for Meta advertisers? I am not a cookie expert. I wish I were.

Advertising 169

Advertising API Apple Privacy 169

Keyhole.co

NOVEMBER 6, 2022

Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Google Alerts.

Tools 52

Tools Social Media Sentiment Price 52

Jason Yormark

OCTOBER 20, 2010

Tweet Content is a valuable resource on the web when it’s written well, and contains useful, actionable information. The same reason 40+ other bloggers are doing the same on websites like Social Media Today and in this case Social Media Informer. Social Media Informer gets great content, and I get additional distribution.

Social Media 178

Social Media Technorati Content StumbleUpon 178

Buffer Social

JUNE 21, 2023

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do?

YouTube 110

YouTube Content How To Survey 110

Bill Hartzer

JULY 12, 2014

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. Here’s a copy of the Table of Contents of the Quality Rater Guidelines: Part 1: Page Quality Rating Guideline. Most websites add or change content over time. Part 2: Utility Rating Guideline.

Guidelines 166

Guidelines Google Reputation Engineering 166

Socialmedia.biz

JULY 3, 2018

Google can now finish your sentences and recommend exactly what you are looking for. Content is being produced much faster than the people of the world can read it. Not all of that content, however, is read by the public. The content is then indexed according to relevancy, so that outdated content can’t make it to the top.

Google 61

Google Content URL Engineering 61

Janet Fouts

NOVEMBER 17, 2011

Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. Who is re-sharing you?

Google 138

Google Content How To Badge 138

Buffer Social

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. The following tools can help. AnswerthePublic Price : Free with limited access.

Process 109

Process Tools Content Price 109

The Realtime Report

JUNE 27, 2020

7 Ways To Get On The First Page Of Google. If you have just set up your website, you may be wondering why your work of art isn’t featuring on the first page of google. If you aren’t sure where to start with getting you website on the first page of google, fear not we’re here to help. Image by marian anbu juwan from Pixabay.

Google 91

Google URL Mobile SEO 91