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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty).

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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

Whether you want to attract more followers, craft more engaging content , or optimize your post timings, millions of articles claim to provide an answer. But there’s a simple solution: creating graphic templates that you can adapt to multiple content types and platforms. The internet is packed with advice for social media managers.

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Google Keep will get you organized

Sherrilynne Starkie

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Google’s new privacy policy.

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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

Mobile 104
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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. Publish content from anywhere.

Mobile 137
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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Google+ just won’t sit still. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls.

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Humans are attracted by humour, emotion and information.

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