Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. Not all content is created equal. UGC is perfect for ads.

UGC 82

UGC Content Strategy How To 82

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

Strategy 175

Strategy Marketing Banking Influencer 175

Later

OCTOBER 1, 2019

Wondering how to legally repost user-generated content on Instagram? If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. View this post on Instagram.

UGC 90

UGC Instagram Content How To 90

Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content. This principle holds true in the realm of social media marketing as well.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok.

Communities 59

Communities Social Media Strategy UGC 59

Pixlee

JANUARY 29, 2019

One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. The challenge: Creating content that converts in social media ads can be expensive and consequently hard to scale. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC.

UGC 60

UGC Features Curation Influencer 60

Sprout Social

OCTOBER 5, 2020

What the NBA gets right that so many other leagues fail to understand is they know how powerful player-generated content is in sustaining fan interest. When it comes to fueling awareness and keeping fans engaged, sometimes the best content strategy a brand can take is to let others create the content for you.

Content 115

Content UGC Sports YouTube 115

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . Creating Compelling Content on TikTok.

Video 98

Video Marketing UGC Hashtag 98

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. How to find content creators.

Campaign 105

Campaign Content How To Influencer 105

Pixlee

FEBRUARY 17, 2021

In this article, we’ll cover how some brands took advantage of this opportunity through leveraging user-generated content (UGC) and influencer marketing. . The Pivotal Role of UGC and Influencer Marketing in 2021’s Super Bowl. For 50 years, traditional marketing remained a one-way communication channel.

Influencer 52

Influencer UGC Content Marketing 52

Webbiquity SMM

JANUARY 28, 2020

A social media hub or social hub is a digital tool that showcases content from various social media platforms at one location. The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. Guest post by Anne Griffin. What is a social media hub?

Social Media 168

Social Media UGC Aggregator Eventful 168

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? Businesses generate twice the number of sales with word-of-mouth marketing than they do with paid advertising. To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content!

UGC 89

UGC Brands Content How To 89

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Consistency.

Content 143

Content Metrics UGC Conversation 143

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Pixlee

JUNE 8, 2020

Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. UGC works because it is relatable. UGC does precisely that. . Authenticity.

UGC 56

UGC Content Authentication Study 56

Pixlee

FEBRUARY 8, 2021

That’s why your brand’s role in social media marketing is so critical. Yet the constant stream of negative news and content could have a harmful impact on mental health. And the trouble is that it still affects you, even if you’re consuming the content passively while scrolling through your feed.

Social Media 97

Social Media UGC Marketing Communities 97

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

Strategy 91

Strategy Marketing Banking Influencer 91

Ignite Social Media

JULY 19, 2019

Yes, their main feed is chock-full of stunning imagery, but they also share great content on Instagram Stories and IGTV that gives travelers the inside scoop on their next trip that they crave. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy. Travel and Leisure.

Travel 94

Travel UGC Brands Tourism 94

Ignite Social Media

NOVEMBER 13, 2018

Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. User-Generated Content Becomes More Critical. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward.

Trends 143

Trends Social Media UGC Authentication 143

agora pulse

FEBRUARY 13, 2020

The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. . If you’re thinking about making Stories part of your content strategy, you want to make sure you’re leveraging this frequently-watched platform to your benefit. Author Emily A.

Instagram 125

Instagram UGC Chemicals Fashion 125

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 121

Social Media Brands Content Real Estate 121

Hootsuite

NOVEMBER 28, 2022

While influencers are paid to create sponsored content for your brand, brand advocates are motivated by their enthusiasm for your product or service. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight. They create user-generated content. Reward your advocates.

Social Media 122

Social Media UGC How To HootSuite 122

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Ignite Social Media

SEPTEMBER 18, 2018

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories , it’s vital that social media marketers understand how to leverage these Instagram Stories features.

Instagram 139

Instagram Tools UGC Feed 139

Pixlee

DECEMBER 5, 2019

What Does AR Have To Do With User-Generated Content? And it has some very real applications in UGC. These are ways AR is already being used in the context of UFC-based marketing, and as you may have noticed, they share some common themes. . About helping the people who create content for your brand have even more fun doing so.

UGC 69

UGC Content GPS Avatar 69

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Trust = sales. Ehh… Unproven?

Engagement 110

Engagement UGC Facebook HootSuite 110

Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Studies show that customer photos and other user-generated content have a positive impact on buyer behavior.

UGC 72

UGC Facebook Library Transportation 72

Pixlee

FEBRUARY 2, 2017

At the time, this was a revolutionary marketing move; now, using earned content in your marketing is a necessity. User generated content is considered the most authentic form of marketing by the same audiences wary of blatantly promotional content-- digital natives. Place UGC On Your Site.

UGC 53

UGC Content Marketing Sentiment 53

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Best Instagram Marketing Strategies For Small Businesses In 2021.

Small Business 92

Small Business Instagram Strategy Marketing 92

Hootsuite

JULY 6, 2022

Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. When people see tagged products in the content on their feed, they can purchase effortlessly. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). To access them, you must: have a U.S.-based

Instagram 117

Instagram HootSuite UGC Influencer 117

Jon Loomer

JULY 29, 2019

Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are we all supposed to stay on top of things? 1 Prioritize User-Generated Content. We’ve spent a lot of time trying to dial-in that process with our content division.

UGC 167

UGC Facebook CPA Upcoming 167

agora pulse

JULY 11, 2017

And as a marketer, it had the biggest flaw I saw with Snapchat marketing : the content disappeared after 24 hours, meaning that its reach was fleeting and the hard-earned content was impermanent. Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all.

Instagram 151

Instagram UGC How To Hashtag 151

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Create unique and relevant content.

How To 133

How To Hashtag Influencer UGC 133

Later

FEBRUARY 15, 2021

Plus, brands can now partner with influencers or creators to tag products directly in influencer marketing posts, opening up even more opportunities for users to discover and shop products. Collect and Share UGC. Rounding up shoppable posts into a guide is a great way to curate and organize content for your followers.

Instagram 90

Instagram UGC How To Curation 90

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. So how do you stand out from the competition in an online space saturated with brands posting content daily? Feature User-Generated Content (UGC) Creatively.

Instagram 86

Instagram UGC Brands Hashtag 86