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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Content Optimization. Non-navigation links on pages should look natural to the content.

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. E-mail newsletters and RSS feeds.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. Google News. Structured Data Markup.

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Getting Started with Integrating Search and Social Media

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials It’s Time to Think about Integrating Search & Social Media Google and Microsoft’s Bing recently struck deals to incorporate social media into their real-time search results. Direct connections from links on your Google profile.

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Increase Traffic and Authority by Listing Your Blog

Kikolani

Do you have a Google account (ie. Login, and visit the Google Profiles area to add your blog (along with your social networks and other websites) to your profile. If so, head over to MyBlogGuest and connect with other blogs who are looking for and accepting guest posts to increase your traffic and your blog content.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

SEO benefits: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites, but there are still many leading sites that allow DOFOLLOW tags — including Friendfeed, Digg, and Mixx. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

If you want them to find information or read content, a web site is still the most ideal place for this. Among those, audio and video content consumptions have shifted from computer to portable devices and TV screens. A blog is no longer used to merely publish blog type content. Email newsletter. Blog RSS feeds. Podcast feed.