Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. Finding it hard to compete with social algorithm changes using hashtags?

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Hashtag Social Media Strategy UGC 152

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

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SEO Content Hashtag Trends 52

Pam Moore

FEBRUARY 21, 2017

We have created the Ultimate Social Media Image Sizing Reference Guide that you can download right now , right here ! We didn’t stop at just creating an amazing image sizing reference guide! In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute).

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Template Templates Social Media Social Networking 167

Sprout Social

AUGUST 8, 2023

Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok. This is often used in reference to Google and the web pages that appear in search results. For example, this article is an example of a piece of content optimized for traditional SEO.

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SEO How To Hashtag Engineering 93

Buffer Social

OCTOBER 17, 2017

The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. So we’re collecting all the relevant Facebook algorithm factors, updates, and changes and placing them here in this post for easy reference.

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List Facebook Feed Feedly 190

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. 74% of consumers refer to social media when they make their purchase decisions. Leads referred to a business by loyal customers have a 37% higher retention rate than those who come across the business in other ways. But is UGC worth all the effort?

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UGC Brands Content How To 89

Keyhole.co

MARCH 26, 2024

With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. And where the good content is, there people flock to, in the millions, as proven by LEGO. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers.

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Construction Social Media Strategy Collaboration 52

agora pulse

MAY 1, 2019

2019 will mark the 5th, and is therefore referred to as FB5. More important to both users and businesses of the platform, though, is the change in News Feed. Access to Groups will be prioritized and content from your Groups will also be surfaced more. And it’s also going to include a feed just for groups.

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Facebook Groups Groups Feed 165

Hootsuite

SEPTEMBER 13, 2021

Does posting at a particular time or a specific day of the week get your content in front of more people? Read on to find out when to post on TikTok to make sure your content gets picked up by the platform’s algorithm and reaches the right people. It gives you a clear overview of which days were the busiest for your content.

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Patterns Analysis Analytics Overview 137

Ignite Social Media

NOVEMBER 19, 2018

Number of Shares and Mentions – Is your content resonating with your audience to the point that they share it with their social circles? Click-Through Rate – Best used to judge how effective your content is at capturing audience interest and delivering them to the content that they are, hopefully, expecting and interested in.

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Metrics Social Media Sentiment Loyalty 154

Social Media Strategies Summit

MARCH 25, 2021

And we’re not just talking about tiny purchases here, with the average value of online orders referred through social media standing at a shade over $79. For instance, you might notice a new pair of sneakers, or a dress, or a pair of sunglasses in your Instagram feed , then click the “shop now” CTA, and purchase within the app.

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Examples Retail Instagram Buy 223

Keyhole.co

APRIL 18, 2023

They help you understand how popular or engaging your content is. They reveal what type of content is working and which are just consuming time but returns less value. Tracking Instagram metrics is important for brands because it provides valuable insights into the performance of their Instagram account and content.

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Metrics Instagram Hashtag Sentiment 52

Hootsuite

NOVEMBER 9, 2023

Or maybe you want to hang on to a Story’s relevant information before it expires. Instagram is full of valuable, educational information. And when you find something that teaches you something, you should screenshot it for your reference. A quick reference when building your social media calendar can be helpful.

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Instagram HootSuite Notification iPhone 79

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds. Lots of factors go into the box, and a user’s feed comes out.

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Tips HootSuite Facebook How To 141

Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

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Drupal Content Case Study Statistics 96

Socialmedia.biz

JUNE 30, 2016

Today’s thought leaders cannot be successful without smart sharing of great content published by others. Regularly providing powerful, influential and valuable information inspires your audience to trust you and to consider you a go-to resource. Challenge #1: Sharing links to others’ sites means losing the audience.

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Curation Content Aggregator Badge 68

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. They then repost people’s content on their feed.

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Instagram HootSuite UGC Influencer 117

Hootsuite

OCTOBER 11, 2022

An Instagram shadowban is an unofficial ban that restricts an account’s visibility (in users’ feeds, Stories, Explore pages etc.), It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. Use a content warning for sensitive topics. What is an Instagram shadowban?

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Instagram Guidelines Hashtag HootSuite 117

agora pulse

MARCH 25, 2020

1 thing you need to do is pause all scheduled content and take a step back to assess the situation. Understand all sides, and gather all the information possible, so you have a holistic view of the issue at hand. Check and potentially pause any scheduled content. What Social Media Managers Need to Do First in a Crisis.

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Social Media Social Media Management Issues Team 199

Socialmedia.biz

NOVEMBER 3, 2020

If you are not sure where to connect, try ads or product pages that refer to particular keywords, hashtags or promotions on your Instagram site. Create a Content Calander. There’s a lot an influencer can do to maximise exposure, and now with Sprout Social, scheduling Instagram content is one of them. Plan in Advance.

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Instagram Hashtag UGC Social Networking 118

Buffer Social

MARCH 30, 2017

As social media marketers, we spend a lot of time on Facebook, managing our Pages , engaging our fans , finding good content , and creating ads. In this post, I’d love to go through some of the less-known ways of customizing your Facebook News Feed to help you cut through the clutter, save time, and be more efficient.

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Feed Feedly News Products 40

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. Advanced scheduling that enables you to post content across platforms on your time. Once you record a video, editing is a crucial step to make sure your content represents your brand and meets your goals. TikTok editing tools.

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Tools Strategy Video Library 123

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Below, we’ll break down all seven social media market research examples and how to find this information on your brand’s social channels.

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Research Social Media Airlines Marketing 144

Sprout Social

MAY 26, 2022

Understanding your target audience and using that information to create content that you think will work is still a good place to start.”. This is a great forum to attract new followers, but creating relevant and compelling content is the first step. Being featured on the For You Page is a badge of honor among TikTokers.

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Examples Campaign Tips UGC 142

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

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B2B Sentiment Analysis Reputation 155

Hootsuite

DECEMBER 14, 2022

Instagram alt text is a short description used to explain the content of an Instagram post. It’s often referred to as “alternative text.” Providing alt text for Instagram posts ensures that your content is accessible to these users and also makes sure that their experience isn’t compromised.

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Instagram How To HootSuite Fashion 111

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Brand 24. . BuzzSumo. .

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Tools B2B Sentiment Notification 116

ProBlogger

OCTOBER 26, 2017

As bloggers, we create a significant amount of content. Trouble is, with so much content out there we could easily spend our entire blogging work day consuming it. Here are five tips to help you consume content more productively. If you have, you can use it to help target the type of content you read, watch and listen to.

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Products Tips Content Aggregator 53

Unmetric

AUGUST 2, 2019

This might not sound all that surprising considering fashion and Instagram go together like rama lama lama ka dinga da dinga dong (10 points for those that get the song reference). The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. LoveUnites.

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Instagram Brands Fashion Sports 155

Hootsuite

MARCH 16, 2021

And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. Just like Instagram Stories , Facebook Stories are fleeting images or videos designed to disappear after 24 hours (although users can screenshot a Facebook Story or view Story highlights to refer to them later). Source: Facebook.

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Facebook How To HootSuite Template 145

The Social Media Hat

JULY 4, 2016

When talking about half-life of a social media post, we're referring to the expected lifetime engagement of an average post, and at what point it's already achieved half of that. But create a healthy mix of business content and curated content, and your audience will eat it up. Yeah, you read that right. Let's dive in.

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Tools Feed Feedly Activities 157

Social Media Strategies Summit

FEBRUARY 27, 2020

1 Ephemeral content disrupts social video. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Source: TikTok. Platforms to watch: Instagram Stories, TikTok.

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Trends Social Media Instagram Platform 182

Buffer Social

JULY 26, 2023

And Facebook Reels are one of the fastest growing content types on the platform. Quickly check which posts resonate on the platform to adjust your content strategy appropriately. If you’re an educator, influencer, or agency that often refers folks to Buffer, we’d love your thoughts! Available in beta.

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Project Astroturfing Team Communities 74

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. You can keep a pulse on your top-performing content on your YouTube Studio dashboard.

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YouTube Engagement Metrics Analytics 100

Keyhole.co

OCTOBER 13, 2023

Social media helps employers spread key information about their company values and culture. Each social network has its own audience, which allows to send the right information to the right job seekers. Variety of content A wide variety of content can be created for social media.

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Social Media Reputation Social Networking Hashtag 59

Sprout Social

OCTOBER 9, 2023

I’ve learned how to prompt so much faster because you see directly what information it needs, what’s irrelevant and what changes the outputs. She referred to the example of writing a blog, which encompasses a content brief, research, drafting and reviews. Make it clear on what is allowed, welcomed and encouraged.”

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Team Examples Marketing Training 113

Hootsuite

SEPTEMBER 14, 2020

It’s free, easy to understand at a glance, and shows you how your content is performing right now. Post insights will also give you information about how people found your post. View your content overview, activity, and audience demographics. your website?), and what they like (which posts earn hearts?

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Metrics Analytics Instagram Tools 145