Trending Sources

Seven Podcasts to Add to Your iTunes Feed

Spin Sucks

Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. Hosted by Chip Griffin of CustomScoop , this podcast is a little bit irreverent and a lot informative. We’re talking about plans for 2015 now so look for new and improved content after the holidays. By Gini Dietrich. Seven Must-Listen Podcasts. The Friday Five. reads it.

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Four Ways to Fight Content Thieves

Spin Sucks

The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”

Facebook News Feed: Friends and Family First, Core Values

SocialTimes Facebook

Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm  and detailed the values that guide that algorithm. Engineering director Lars Backstrom  announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve also found that people enjoy their feeds as a source of entertainment.

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Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. If the content they produce is consistently engaging, then users will interact more frequently, leading others to discover it through preferred ranking. How do they beat them rather than join them?

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Facebook is in an ongoing battle with inauthentic content. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. But anyone who has been on their news feed will attest that while there may be less of this content than there once was, the difference isn’t all that noticeable.

Force Feed

Twist Image

It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). It's just the many dimensions that shape your Facebook experience when your friends like, follow and regurgitate (or copy) the content that's in their feeds. The other day, Facebook announced changes to the news feed. They also launched a News Feed Values to better explain their positioning. Force feed me. The feed will never be perfect.

What You Need to Know About Facebook’s News Feed Changes

SocialFish

Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping. As Facebook rolls out these changes to the News Feed, what are you noticing about the way your page and/or content is performing?

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Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. On Wednesday , Facebook shared that the News Feed algorithm is going to shift so that it will more favorably promote content posted by the friends and family of users. Over to you.

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.

Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. What if you decided to inform, rather than promote? You know that expression “If you give a man a fish, you feed him for a day; if you teach a man to fish, you feed him for a lifetime”? No spam, no monkey business. Youtilitybook.com.

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

Spin Sucks

It’s not easy to produce great content every time you hit publish and it’s impossible to publish a string of never ending home runs. But that doesn’t mean you can’t follow a better, more professional content publishing routine to stack the odds in your favor and make sure you always have your audience’s best interests at heart. Eleven Content Marketing Ideas.

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Almost all blogs have some form of RSS feed that syndicates their content out on the web. Say that three times fast! Enter iGoogle…. Sign up here.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed.

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What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.

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Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

list of options includes: Feedly – highlighted as the best alternative to Google Reader by The Verge mostly due to its speed, minimalist style, and the fact that it’s free. To take advantage of the Google Reader downtime they’ve turned off free accounts (which didn’t allow more than 64 feeds) so this may come back in the future. ProBlogger: 94,647.

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Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? You’re just looking for information. By Tara Geissinger.

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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. But does he force-feed them to our hero? What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Content Marketing Marketing Batman content marketing

Why Emotional Headlines are Good for Your Content Marketing

Spin Sucks

One look at your Facebook news feed reveals that emotional headlines influence what visitors are seeing online. Sites such as Buzzfeed and Upworthy are filling our news feed with emotional headlines, and we’re clicking on them–a lot. Incorporating Emotion into Your Content. We need to better understand why people actually share content in the first place. Probably.

17 Content Creation Secrets to Wow Your Readers

Convince & Convert

Creating high-quality content is critical to content marketing success. With With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” The caveat here is that your content needs to be useful.

Creating a Custom RSS Feed for Guest Posts

Kikolani

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. There may also be times where you want to only share writing by you, and if you have a lot of guest bloggers on your site as well as guest posts on other sites, having a full RSS feed for your blog won’t do. xml version="1.0"

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing.

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11 Content Marketing Tools To Promote Your Blog

SocialFish

You know how I love posts about content curation tools. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. Creating a quality article is one thing, but if you have built a bill board in the desert, almost no one is going to see your information. Examiner. But wait! There’s more!

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10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Simply Measured

76% of people use their Facebook feed to find interesting content. In the past two years, content consumption on LinkedIn has increased 21%. Now that you have access to this information, what can you learn about your content marketing efforts, and how can you use this information to plan better in the future ? I set out to find out for my own brand, Simply Measured.

Transmedia Storytelling for Content Creators

Spin Sucks

single story may present some elements through a television series or a motion picture with additional narrative threads explored in other media: Comic books, video games, or a collection of micro-sites, Twitter feeds, and online content. What This Means for Content Creators. Communication Content content marketing heroes jason konopinski storytelling transmedia

How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. But if your aim is to write more productively and create varied content, then read on. Learn The Art Of Content Re-packaging. So what does re-packaging content entail? Consider Live Content.

The Technology Part to Your Content Marketing Plan

Razor Social

Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Content marketing is incredibly important for your business, and by taking a systematic and consistent approach, you’ll be able to: build an engaged audience. However, you won’t get far without having a content marketing plan in place. Feedly.

Social Video: How to Stand Out in the News Feed

Simply Measured

We love that we don’t have to read to consume information. As a social marketer or creative department, how can you develop better video content, and more importantly, how do you know it worked? Tomorrow at 10AM PST, I’m joining experts from Hanapin, The Weather Channel, and Curulate for a webinar called How to stand out in the news feed with social video marketing.

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Metrics FYI blog : We know how important it is to be open about meaningful updates we make to our metrics, so we’re creating a new channel for regular information on metrics enhancements. This blog will be similar to our News Feed FYI blog.). view content” → “website view of content,” and “video views” → “3-second video views”). It does not affect paid reach. percent.

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Almost all blogs have some form of RSS feed that syndicates their content out on the web. Say that three times fast! Enter iGoogle…. Sign up here.

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How to Use Content Curation To Grow Your Online Presence

SocialFish

In the not-too-distant past, information could be difficult to come by. Now, we are bombarded by information and often suffer from information overload. By categorizing and providing access to information, Google has become one of the wealthiest companies in the world. However, Google did not have to create all of this content but rather just curate it for others.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Growth in visual content.

How Ad Testing Can Combat Facebook’s Slow Ad Growth

SocialTimes Facebook

Marketers need to be creative to captivate consumers who are already saturated with content. But users might be resentful of ads masquerading as real content in their News Feeds. Comparing the results from multiple variations of an ad provides the hard data you need to make informed decisions. Did it reveal other information to you? In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population! The reason? The evidence is compelling. How will your ads stack up?

From Barbie to Birchbox: The Evolution of Content Marketing

Spin Sucks

Content marketing. But content marketing isn’t really new—many brands have been creating original content for as long as there has been advertising. In the roaring 20s, door-to-door salesmen would produce pamphlets for their prospects, both to inform and entertain. Product information can now be discovered online within seconds, it doesn’t have to be a part of an ad.

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Understanding productivity in the Information Age - MIT Sloan Newsroom

Buzz Marketing for Technology

RSS Feeds. Understanding productivity in the Information Age. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. economy are considered information workers. Academic Programs. Alumni. Newsroom.

The Pressures of Content Creation

Social Media Marketing

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. With such ubiquity of content conversations, it should be easy, right?

On The Death Of Google Reader

Waxing UnLyrical

” Google Reader is the bedrock for how many people collect information on the Internet. But is this just a sign of RSS feeds becoming a part of Internet Past? Before Google announced they were shutting down Reader , I hadn’t looked at my feed in months, maybe a year, or more. think this could be the beginning of the end for the RSS feed. He also  blogs.

Supercharge Your Sales Funnel Velocity With Content

Convince & Convert

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel. Guaranteed. Awareness. Interest. Feature Study.

Online Tools that Help with PR

Spin Sucks

Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Put them in a list so you can easily find the information they are sharing without having to go through all of the updates everyone you follow shares. Canva to the rescue! Hootsuite.

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Eleven Ways Facebook Page Timelines Change Your Content Strategy

SocialFish

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Content Strategy Implementation

Information overload and failure filter are false problems

The Way of the Web

The concept of information overload has received a lot of debate, and I completely agree with Clay Shirky that it’s actually ‘filter failure’ which is causing our current obsession with the problems of keeping up with the influx of content which is published and digitally accessible at a far greater rate than any time in human history. That’s all changed.

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