Trending Sources

Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. If the content they produce is consistently engaging, then users will interact more frequently, leading others to discover it through preferred ranking. How do they beat them rather than join them?

Seven Podcasts to Add to Your iTunes Feed

Spin Sucks

Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. Hosted by Chip Griffin of CustomScoop , this podcast is a little bit irreverent and a lot informative. We’re talking about plans for 2015 now so look for new and improved content after the holidays. By Gini Dietrich. Seven Must-Listen Podcasts. The Friday Five. reads it.

Feed 79

Four Ways to Fight Content Thieves

Spin Sucks

The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

What You Need to Know About Facebook’s News Feed Changes

SocialFish

Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping. As Facebook rolls out these changes to the News Feed, what are you noticing about the way your page and/or content is performing?

Feed 87

What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed.

Feed 25

Conversation Agent: Curating Information as Content Strategy

www.conversationagent.com

» Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. Why content is important On the Web, people trade attention for good, useful content. How about making it your content strategy?

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

Spin Sucks

It’s not easy to produce great content every time you hit publish and it’s impossible to publish a string of never ending home runs. But that doesn’t mean you can’t follow a better, more professional content publishing routine to stack the odds in your favor and make sure you always have your audience’s best interests at heart. Eleven Content Marketing Ideas.

Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. What if you decided to inform, rather than promote? You know that expression “If you give a man a fish, you feed him for a day; if you teach a man to fish, you feed him for a lifetime”? No spam, no monkey business. Youtilitybook.com.

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Almost all blogs have some form of RSS feed that syndicates their content out on the web. Say that three times fast! Enter iGoogle…. Sign up here.

RSS 46

What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.

Feed 62

17 Content Creation Secrets to Wow Your Readers

Convince & Convert

Creating high-quality content is critical to content marketing success. With With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” The caveat here is that your content needs to be useful.

Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

list of options includes: Feedly – highlighted as the best alternative to Google Reader by The Verge mostly due to its speed, minimalist style, and the fact that it’s free. To take advantage of the Google Reader downtime they’ve turned off free accounts (which didn’t allow more than 64 feeds) so this may come back in the future. ProBlogger: 94,647.

RSS 43

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. But does he force-feed them to our hero? What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Content Marketing Marketing Batman content marketing

How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. But if your aim is to write more productively and create varied content, then read on. Learn The Art Of Content Re-packaging. So what does re-packaging content entail? Consider Live Content.

Why Emotional Headlines are Good for Your Content Marketing

Spin Sucks

One look at your Facebook news feed reveals that emotional headlines influence what visitors are seeing online. Sites such as Buzzfeed and Upworthy are filling our news feed with emotional headlines, and we’re clicking on them–a lot. Incorporating Emotion into Your Content. We need to better understand why people actually share content in the first place. Probably.

Creating a Custom RSS Feed for Guest Posts

Kikolani

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. There may also be times where you want to only share writing by you, and if you have a lot of guest bloggers on your site as well as guest posts on other sites, having a full RSS feed for your blog won’t do. xml version="1.0"

RSS 30

On The Death Of Google Reader

Waxing UnLyrical

” Google Reader is the bedrock for how many people collect information on the Internet. But is this just a sign of RSS feeds becoming a part of Internet Past? Before Google announced they were shutting down Reader , I hadn’t looked at my feed in months, maybe a year, or more. think this could be the beginning of the end for the RSS feed. He also  blogs.

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Almost all blogs have some form of RSS feed that syndicates their content out on the web. Say that three times fast! Enter iGoogle…. Sign up here.

RSS 30

11 Content Marketing Tools To Promote Your Blog

SocialFish

You know how I love posts about content curation tools. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. Creating a quality article is one thing, but if you have built a bill board in the desert, almost no one is going to see your information. Examiner. But wait! There’s more!

Tools 122

Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? You’re just looking for information. By Tara Geissinger.

SEO 104

How to Use Content Curation To Grow Your Online Presence

SocialFish

In the not-too-distant past, information could be difficult to come by. Now, we are bombarded by information and often suffer from information overload. By categorizing and providing access to information, Google has become one of the wealthiest companies in the world. However, Google did not have to create all of this content but rather just curate it for others.

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing.

Google 139

Supercharge Your Sales Funnel Velocity With Content

Convince & Convert

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel. Guaranteed. Awareness. Interest. Feature Study.

Online Tools that Help with PR

Spin Sucks

Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Put them in a list so you can easily find the information they are sharing without having to go through all of the updates everyone you follow shares. Canva to the rescue! Hootsuite.

Tools 146

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Ways to Filter Your RSS Feeds. But the problem many people face is that there are so many sources of information that were trying to keep track of, weve become buried. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Products , RSS & Feed Management. RWW Network.

RSS 35

From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

From The Information Age To The Connected Age. Today’s version of the web, whatever you want to call it, is notable because people and hardware and information and software and conversation are all mixed together into a hyperconnected network. Knowledge Worker (Information Age) vs. Web Worker (Connected Age). The Information Age is the age of the knowledge worker.

12 Filtering Tips for Better Information in Half the Time

Buzz Marketing for Technology

Table of Contents. 12 Filtering Tips for Better Information in Half the Time: RSS, Del.icio.us and StumbleUpon 51 Comments. Topics: Low-Information Diet. The NYT article was very well done, but the truth is that I get some of my information from many different sources, including friends, professors, and occasionally — yes — even the much maligned service staff.

Transmedia Storytelling for Content Creators

Spin Sucks

single story may present some elements through a television series or a motion picture with additional narrative threads explored in other media: Comic books, video games, or a collection of micro-sites, Twitter feeds, and online content. What This Means for Content Creators. Communication Content content marketing heroes jason konopinski storytelling transmedia

Understanding productivity in the Information Age - MIT Sloan Newsroom

Buzz Marketing for Technology

RSS Feeds. Understanding productivity in the Information Age. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. economy are considered information workers. Academic Programs. Alumni. Newsroom.

From Barbie to Birchbox: The Evolution of Content Marketing

Spin Sucks

Content marketing. But content marketing isn’t really new—many brands have been creating original content for as long as there has been advertising. In the roaring 20s, door-to-door salesmen would produce pamphlets for their prospects, both to inform and entertain. Product information can now be discovered online within seconds, it doesn’t have to be a part of an ad.

Vimeo 59

The Ultimate Toolkit for the Professional Content Marketer

Kikolani

Content marketers have to wear many “hats.” This is a huge job, and it is no wonder that many businesses are abandoning their content marketing programs in favor of just plain old web-based advertising, if they can sustain it on their budgets. It may be that you just don’t have the tools that can make the job of content marketing so much easier. Identifying Your Audience.

The Pressures of Content Creation

Social Media Marketing

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. With such ubiquity of content conversations, it should be easy, right?

Eleven Ways Facebook Page Timelines Change Your Content Strategy

SocialFish

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Content Strategy Implementation

Information overload and failure filter are false problems

The Way of the Web

The concept of information overload has received a lot of debate, and I completely agree with Clay Shirky that it’s actually ‘filter failure’ which is causing our current obsession with the problems of keeping up with the influx of content which is published and digitally accessible at a far greater rate than any time in human history. That’s all changed.

Apple 14

When content calendars are not the answer

Janet Fouts

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources.

The Content Crash

Twist Image

This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. It may be in marketers vested interest to adjust that theory to this: create relevant content and your heavy users may continue to connect with your brand. It's more than content. In fact, they just replaced their blogs with Twitter feeds and Facebook pages. It is my belief, that content is the new advertising. branded content. content. It's not.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate. Looking to set up alerts for content?

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? Over The platform’s special  news feed algorithm  enables companies to target a community based on the information people share on their profiles. ?The Relevance.

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. The key to getting a high level of engagement, likes, reach and clicks on any platforms – depends a lot on the type of content you consistently are putting out there. Is this interesting?

How to Avoid Content Marketing Fatigue

Geoff Livingston

The great content marketing debate over quality information versus frequency raged on last week. Following the debate I realized content burnout is an issue I suffered from in the past and resolved. Letting your content publishing wane and eventually go fallow becomes tempting. You can even take a break from feeding the beast. Image by Jessica Darliingx. Brutal?

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. Sound hard? It’s not. Shane Co.

Your Content Isn’t as Influential as You Think It Is

Convince & Convert

Content marketers like to think we are important. We create the content that drives awareness, builds relationships with prospects, and helps move them along their path to purchase. Nothing created by us content marketers is credited with helping buyers discover new technology. This means your content is not connecting directly with buyers above the level of awareness.