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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Move over software — there’s a new world eater in town.

Video 76
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13 Powerful Takeaways From the #Inbound13 Marketing Conference

Writtent Blog

Seth Godin was among the keynote speakers at Inbound 13, and his message clearly aligned with HubSpot’s recommendation to market straight to humans. He clearly explained the secret to creating content people want to read, by stating “it’s more important to do something worth tweeting about than to get your next tweet out.”

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17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

Buffer Social

We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Here’re a couple possible reasons: More than 92% of Facebook users use Facebook on their mobile every day. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

Video 111
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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content. Videos might overtake images as the most engaging type of content. User-generated content drives growth and conversions. User-generated content drives growth and conversions.

Study 111
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Twitter 279
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We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Buffer Social

Table of Contents. In other words, nearly 20,000 additional pieces of content are being posted by the world’s top brands… every day. As with most social networks, the data shows that there is difference in performance between the various types of content that are posted (links, videos, images). Let’s dive in!

Research 111
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A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

Retargeting options for people who have interacted with your content or visited your website. Larger investment upfront while you figure out a good combination of content, visuals, and copy. Awareness & organic content. Organic social media content is a powerful catalyst in increasing word-of-mouth marketing.

ROI 111