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Brand awareness: What it is and strategies to improve it

Sprout Social

From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Followers want to see more than promos and links: they want personal, human-centric content. Marketers are told time and time again to create “unique” content. And “personal” is the keyword here.

Strategy 128
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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. These personas help you frame the social media content you create, ensuring you are always creating content with your key customers in mind. Follow a Content Calendar.

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Of course, there are many potential avenues to promote your non-fungible token, from TikTok ads to content marketing. Sure, new products are exciting.

Examples 179
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How Brands Can Achieve Higher Engagement on TikTok

Pixlee

Create content that’s easy to adapt. For example, a fun, fashion showcase-type video, accompanied with a hashtag challenge can be copied by almost anyone. Reshare user-generated content (UGC). Reshare Instagram Reels Content. This applies to both brand-generated content and UGC — as they work best together.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Move over software — there’s a new world eater in town.

Video 76
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How to Build a Lead Qualification Framework

Oktopost

Lead qualification is the process of sifting through your leads, manually or in an automated fashion, to determine which ones are likely to make a purchase (and are therefore worth spending sales time and resources on) and which ones are not. HubSpot created GPCTBA/C&I as an attempt to improve on BANT. GPCTBA/C&I. Conclusion.

B2B 138
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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Search traffic to blogs increases over time as the blog establishes authority and amasses content.