Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. Ring lights, camera (or, phone), action.

Video 93

Video Film Content How To 93

Social Media Strategies Summit

SEPTEMBER 22, 2023

Build a Hub of Answers to FAQs There are likely a handful of questions your customer support team must repeatedly deal with. This strategy makes life easier for your customer support team and helps them respond faster to frequently asked questions (FAQs). watching videos but rarely commenting or posting their own content)?

Strategy 130

Strategy FAQ Guidelines Policies 130

Ignite Social Media

APRIL 19, 2019

In a world driven by sales, revenue, KPIs, ROI, and plenty of other acronyms, marketers don’t always think about retention or deepening their relationships because it’s less tangible and therefore, harder to measure the return. That’s why creating content specifically for your post-purchase customers is so important. Source: [link].

Content 130

Content FAQ eBook ROI 130

Convince & Convert

JUNE 30, 2013

One of the three ways to create Youtility – marketing so useful, people would pay for it – is to answer every customer question. The Formula For Content Marketing Success. The very best way to get started with content marketing and Youtility is to build the ultimate FAQ, using customer questions.

FAQ 155

FAQ Content B2B Insurance 155

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Consistency.

Content 143

Content Metrics UGC Conversation 143

Razor Social

FEBRUARY 27, 2023

Looking for some very practical and easy to follow ways to use ChatGPT to help with your Marketing? Practical uses of the ChatGPT tool for Marketing So lets going through some practical uses of ChatGPT for Marketing: 1. But it is a very useful to support your content creation. write a poem).

Marketing 85

Marketing SEO Review Hotels 85

Hootsuite

FEBRUARY 14, 2023

The size of the chatbot market worldwide is expected to hit a whopping $1.25 Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours. Even better, chatbots can be programmed to answer FAQs and steer visitors toward the next stage in their user journey.

FAQ 138

FAQ Retail Team Buy 138

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Table of Contents . What Is a Micro Influencer?

Influencer 133

Influencer How To Marketing Instagram 133

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Later

NOVEMBER 5, 2020

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. FAQ chatbots can answer questions, and push customers to the next step in their user journey. Guide them to similar content or products. billion by 2025 ?

FAQ 120

FAQ Retail Overview Loyalty 120

Ignite Social Media

MAY 14, 2020

In the early weeks, we helped develop and adjust editorial calendars, content, and social media messaging that took into account the tough decisions of closings, furloughs, and those staying open for essential customer needs. Post FAQs on your landing page. Anticipate Questions & Concerns. Don’t just wait for questions to come in.

Social Media 132

Social Media FAQ Guidelines Sample 132

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

Tools 111

Tools Content Marketing WordPress 111

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Social Media 208

Social Media Marketing Team Upcoming 208

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Small Business Mavericks

SEPTEMBER 9, 2014

Marketing Pilgrim’s Cynthia Boris asks that question in her post “ Most moms watch video on their smartphone…but what are they watching? If you don’t already have a FAQ page, you are missing out on a good way to engage your site visitors. Video Marketing how to/tutorial videos mobile video video'

Video 111

Video FAQ Marketing Mobile 111

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? And with the growth in video consumption has come an accompanying increase in video marketing. . 71% of B2B marketers said they used video content in their strategy. Why Video Marketing. Why Video Marketing. Animated Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Hootsuite

OCTOBER 18, 2022

Heyday – Chat & FAQ Automation. Dealing with FAQs like store hours, order tracking, and more can take valuable time away from your customer support team. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business. So how do you boost sales in an unpredictable market?

FAQ 97

FAQ Price Loyalty Review 97

Buffer Social

OCTOBER 11, 2023

LinkedIn’s Top Voices badges are awarded to top creators “to make it easier for our members to identify and follow valued and quality content on LinkedIn from experts around the world,” the platform says.    What is a LinkedIn ‘Top Voice’?

LinkedIn 116

LinkedIn Badge Communities How To 116

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 131

Social Media Privacy Marketing Policies 131

Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. On Twitter, the brand shares content related to their values and commitments to causes nearly every day. Add that to growing the list of reasons social media marketers can’t operate in a silo.

Brands 110

Brands Marketing Apparel Issues 110

Writtent Blog

OCTOBER 24, 2013

When creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel—also sometimes known as a sales funnel—there’s a good chance you’re losing many of your potential buyers. Anatomy of the Marketing Funnel. photo credit: photopin cc.

Content 68

Content Discount eBook FAQ 68

Buffer Social

MAY 21, 2018

Here’s where we think it’s heading… Back in January, Facebook founder, Mark Zuckerberg, outlined his vision for the future of Facebook on his Page: What followed was an update that would prioritize posts from friends and family over public content from Pages in the News Feed. What this means for the Facebook ecosystem.

API 111

API Facebook Marketing How To 111

Social Media Strategies Summit

JANUARY 5, 2022

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Create Content Pillars. How can you do that?

Small Business 202

Small Business Instagram Platform How To 202

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Simply ask the AI for insights about what you can do to optimize your content and get results.

Social Media 140

Social Media HootSuite How To URL 140

Oktopost

JUNE 4, 2019

The beauty of these regulations is that they can be leveraged as marketing points, showing your customers how seriously take data breaches, data collection and their overall privacy. Below is a little list of FAQs companies might come across during their CCPA transition.

Privacy 92

Privacy Marketing Data FAQ 92

Buffer Social

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. Six months ago, we noticed an interesting phenomenon. So what changed?

Guidelines 87

Guidelines Posterous FAQ Team 87

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Create your next marketing campaign around hydration.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

AUGUST 29, 2023

Table of contents—feel free to skip ahead: What is conversational AI? Customer service chatbots are one of the most common examples of where conversational AI can be used in marketing. Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates.

Conversation 78

Conversation FAQ Sentiment Banking 78

Hootsuite

MARCH 2, 2023

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. What are automated DMs?

Social Media 131

Social Media How To Discount FAQ 131

Hootsuite

APRIL 12, 2023

Try different ones in your content and measure their impact on your reach as part of your regular social media audit. Using Hootsuite Using LinkedIn is quick enough, but it’s much more convenient to build LinkedIn hashtag analytics into your Hootsuite content planning process. Ready to streamline your social media marketing?

Hashtag 123

Hashtag Analytics LinkedIn HootSuite 123

Convince & Convert

NOVEMBER 4, 2021

A tight labor market causes other delays, shortages, or increased prices. . On Instagram, set up an FAQ Highlight that answers all frequently asked questions, so people don’t have to leave the app when looking for an answer. . It feels like it could be a doozy. . Program automatic/quick replies for frequently asked questions.

Communities 178

Communities FAQ Training HootSuite 178

Janet Fouts

APRIL 24, 2013

Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. Content Marketing. Content must have a high level of quality.

Marketing 134

Marketing Smart Phone FAQ Patterns 134