Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaign 90

Campaign Content Upcoming Authentication 90

Jon Loomer

AUGUST 9, 2017

The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. Facebook Events allow marketers to generate buzz and commitment around a virtual or in-person event.

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Eventful Facebook Upcoming Advertising 149

Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? Social has its own rhythm, it has its own flow, its own look and feel, and audiences expect branded content to fit in, or else it’s going to feel inauthentic, forced, and not perform well. Before you decide what content to post on social media, you must have a strategy.

Social Media 176

Social Media Content Guidelines Library 176

Sprout Social

MAY 1, 2018

From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing. Add event to calendar. Add event to calendar. Add event to calendar. Add event to calendar. Add event to calendar.

Upcoming 111

Upcoming Yahoo Apple Social Media Management 111

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

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Eventful Social Media Conference Hashtag 155

Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events. ” I have one word for you: Events.

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Analytics Eventful Facebook WordPress 155

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 104

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session.

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Influencer Travel Retail UGC 130

Sprout Social

AUGUST 3, 2018

This August we’re tackling deep topics that social media managers everywhere come across regularly, from developing true connections and optimizing content to self care and marketing conferences! Wednesday, August 8: Optimizing Content Experiences for Your Audience on Social Media With UberFlip.

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Upcoming Yahoo Apple Conference 75

Ignite Social Media

FEBRUARY 1, 2017

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. 2 pencil will improve the lives of hand-writers everywhere and grow your live event strategy from there. 2 pencil at ScriptaCon.

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Eventful Brands Content Upcoming 60

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands. Sound familiar?

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Social Media How To Survey Analytics 213

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Behind-the-scenes/company culture content.

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Strategy Content Curation Press Release 131

Sprout Social

SEPTEMBER 8, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order ( I’m looking at you, Sprout Sessions attendees ). Before the event: 1.

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Eventful Tips Conference Resources 129

Sprout Social

OCTOBER 4, 2018

We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. 10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead. Add event to calendar Apple Google Outlook Outlook.com Yahoo. Interested in a particular chat? People today expect more.

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Upcoming Yahoo Apple Eventful 75

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.). The truth is Twitter marketing takes time, creativity, and patience.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. But what does engaging storytelling in marketing look like? hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. We also publish to social media every day of the week across six social media platforms.

Collaboration 85

Collaboration Template Templates Team 85

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 107

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 107

Eventful Social Media Conference Hashtag 107

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 131

Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Content Engagement.

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Influencer Marketing Authentication Hashtag 117

Sprout Social

MARCH 16, 2017

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees.

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Eventful Facebook How To Upcoming 105

Buffer Social

FEBRUARY 21, 2023

There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

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Brands Marketing Hosting Eventful 82

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. We’re up to 4000 registrants and the event is more than two weeks away. Michelle Wine Estates, and so many other superstars).

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Eventful B2B Team Organization 83

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

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Platform Engagement Hashtag Eventful 152

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Social Media 208

Social Media Marketing Team Upcoming 208

Rebekah Radice

OCTOBER 26, 2018

Content marketing has evolved. Not long ago, companies got ahead creating as much content as possible. It was a “who can pump out content faster” game. Then algorithms, audience appetite, and content marketing as a whole began to change. How to Create a Content Strategy in 6 Easy Steps.

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Strategy Content How To Upcoming 97

Sprout Social

SEPTEMBER 5, 2018

9/5 – Creating Engaging Case Studies with Eric Wendt, Sales Content Strategist. Sprout Social’s very own Sales Content Strategist, Eric Wendt, will be joining us for an educational #SproutChat that will outline best practices for creating engaging and effective case studies. You won’t want to miss this one!

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Upcoming Yahoo Case Study Apple 46

Buffer Social

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. How do they keep it up? Tip 1: Get the timing right.

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Case Study Campaign Social Media Study 70

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. You can’t do it all alone. Image source.

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Collaboration How To Education Team 224

Later

NOVEMBER 5, 2020

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

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Social Media Strategy Hotels Content 112

The Social Media Hat

JULY 24, 2016

Marketing Watch 65 Smart Marketers Help You Be A Better Marketer. Everyone's creating all this content online: from blogs to podcasts and videos. More importantly, are you accomplishing your goals with the content you deliver? Well, if you're doing it right, your content is effective and tied to your goals.

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Marketing Upcoming Eventful Process 97

agora pulse

AUGUST 13, 2019

Feel like your content inspiration is starting to dry up with the leaves? Creating a fall content calendar can sometimes feel overwhelming. We’ve gathered some content ideas to help inspire you in creating your social media posts for the fall season. Include Holidays for Your Fall Content Calendar.

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Social Media Content Eventful Newsletter 98