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Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. At the beginning of 2019, only 4% of social media marketers in the United States used the platform to reach consumers.

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. The Google News Initiative is partnering with the Society of Professional Journalists Training Program in workshops designed to support journalists in reporting the upcoming US mid-term elections. Top 5 Content Marketing Influencers and Experts are women.

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Don’t Focus on the Upcoming Year’s Predictions

Justin Levy

It’s that time of the year when predictions begin dominating the content that is being shared. While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year. It is now part of their marketing culture.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. What is User-Generated Content?

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? Those two are common questions business owners are asking when considering Instagram marketing. But how to create an effective Instagram marketing strategy? users back in 2020.

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