Small Business Mavericks

DECEMBER 27, 2013

If you’re looking for ways to get better and higher rankings for your content but want to write content that is easy and simple to write, then I have news for you. These three types of content are easy to write and have great ranking potential. It’s possible, doable, and easy to achieve.

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Types Case Study Content Small Business 105

Dave Fleet

DECEMBER 21, 2011

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

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Engineering Review Sites News 271

Socialized

SEPTEMBER 28, 2017

And sometimes marketers create promotional content so nice that people can’t help but share. In this type of strategy, communication between a company and potential client is done directly. Content is often segmented according to these steps which should culminate in a sale. Content marketing. Search engine marketing.

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Types Strategy Marketing CPA 100

Webbiquity SMM

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). And links are a critical part of rising in the search engine rankings. But, so are many of our prospects.). ” Why?

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Engineering Social Media Hubspot Marketing 137

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits. Inbound Links.

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Metrics Content Marketing ROI 191

Social Media Marketing

FEBRUARY 8, 2021

SEM SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic. Content is a waste if it can't be found. 20 Effective Digital Marketing Tools 1. of traffic.

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Types Marketing SEO Affiliate marketing 90

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

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Campaign Content Upcoming Authentication 91

Buffer Social

JUNE 21, 2023

But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight? The platform is essentially a massive search engine, but more often than not, its users are watching YouTube’s recommendations and not much else.

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YouTube Content How To Survey 110

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

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Consultant Social Media Content Marketing 268

Jon Loomer

DECEMBER 15, 2023

The argument the way I understand it is that people are losing trust in other forms of content. Search engines are devolving into AI-powered answer engines. The type of content I created was in high demand. Blogs have fallen down the marketing priority list in the past few years. Email open rates are falling.

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Engineering Trends Video Types 161

Webbiquity SMM

JULY 23, 2013

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them.

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Directory Types SEO Engineering 194

Bill Hartzer

JUNE 4, 2014

US Patent US8515941 B1 granted Aug 20, 2013, is titled “System for unique automated website generation, hosting, and search engine optimization” And their websites still rank well in Google despite Google Panda 4.0. So blatant that they have been awarded a patent for creating web (search engine) spam.

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Engineering System Guidelines Domain Name 163

Social Media Strategies Summit

APRIL 11, 2024

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

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Social Media Tips Marketing UGC 225

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

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SEO Content Hashtag Trends 52

Bill Hartzer

FEBRUARY 4, 2012

Content is very important if you want your website to be attractive to users and you want to rank high in the search engines, like Google. However, the volume of content that you have isn’t nearly as important as the overall quality of it. You have to evaluate all of it from the view of the search engines.

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Engineering Content Tips SEO 112

Bill Hartzer

AUGUST 7, 2014

Due to Google’s recent official announcement that an https site is a search engine ranking factor, I’ve decided to move my site, BillHartzer.com, to https from http. I wrote earlier about https secure websites and search engine rankings, and my recommendation that you consider switching your website from http to https.

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Engineering Hotels URL Google 113

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

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Social Media Content Lurker Metrics 136

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

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Strategy Content Loyalty Marketing 52

Bill Hartzer

JULY 17, 2014

Back in 1999, the LookSmart website looked like this: Back in 1999, you could search the web from the site’s home page, or you could click on one of their categories, and then a few more clicks… and then finally get to their content. Search Engines'

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Twist Image

MARCH 5, 2011

"What type of content should my company be producing?" They must accept the fact that in a world where consumers have an expectation of finding content, you must think like those who create the best content. The best content is not created by Marketers. The best content is created by Publishers.

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Types Findability Company Content 111

The Realtime Report

FEBRUARY 17, 2021

Standing for search engine optimization, there are two broad categories of SEO. The first is called on-page SEO, where you focus on researching keywords and producing high-quality content with links, images, and videos. The other type of SEO is called off-page SEO. Image by Diego Velázquez from Pixabay.

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SEO Engineering Hosting Travel 219

Webbiquity SMM

JUNE 21, 2022

They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Create On-Site SEO Content.

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Influencer Brands Policies Privacy 288

Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

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Hashtag Social Media Strategy UGC 152

Adam Sherk

APRIL 3, 2013

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. It does not apply to instances in which regular editorial content is given a sponsor treatment.

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Guidelines SEO NoFollow Module 260

ProBlogger

AUGUST 10, 2023

The post 25 Types of Pages that Every Blogger Should Consider appeared first on ProBlogger. I don’t do this that regularly but in the example linked to put together the content from all 25 posts on my series on Battling Bloggers Block. What page types would you add to the above list?

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Types Blogger Adsense Privacy 40

The Realtime Report

AUGUST 25, 2020

Your appearance on social media also yields more search results through search engines. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. Create Fresh Content. The type of content you post matters. Build Trust. Follow a Theme.

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Small Business Social Media Strategy Marketing 251

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

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Analytics Content How To Software 164

Webbiquity SMM

NOVEMBER 8, 2022

In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. This type of social proof can emphasize how a product or service provided a solution to a common problem. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products.

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comScore Marketing Case Study Review 299

Sprout Social

AUGUST 8, 2023

Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok. SEO stands for search engine optimization. For example, this article is an example of a piece of content optimized for traditional SEO. Let’s get started. What is TikTok SEO?

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SEO How To Hashtag Engineering 93

Kikolani

MAY 3, 2016

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. But content marketing delivers the relevant information more as a service than a sales pitch.

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Tools Content Marketing Curata 94

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Content marketing is not a “set it and forget it” type of initiative.

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Strategy Content Marketing Template 113

Small Business Mavericks

FEBRUARY 21, 2014

Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. But how about improving search rankings by not adding new content. Here are three ways you can increase your SEO potential without adding new content to your website.

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SEO Content Engineering Small Business 114

Bill Hartzer

FEBRUARY 9, 2012

Links are very important when it comes to search engine optimization. In the case above, note that “search engine” is near the actual link to Google.com. Links will be given more weight by the search engines, especially Google , when they are surrounded by optimized text.

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Engineering Press Release Tips Products 98

Bill Hartzer

JANUARY 12, 2011

When it comes to optimizing your web site for the search engines , search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. In fact, there are literally hundreds of different factors that come into play when it comes to search engine optimization. Duplicate Content.

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Engineering Press Release URL Domain Name 154

Convince & Convert

FEBRUARY 15, 2016

The web is becoming increasingly saturated, which means more sites, more content and—most worryingly—more competitors. Once you have collated a list of each type of competitor, narrow it down to between three and five—covering each type—and begin your analysis. Scrutinize Their Onsite Content. Image via BigStockPhoto.com.

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SEO Engineering Strategy How To 60

Bill Hartzer

FEBRUARY 25, 2012

When it comes to search engine rankings, we all know that one of the major search engine ranking factors is how many links you have to your website. Especially if those paid links are helping your website’s organic, or natural search engine rankings? Search Engine Ranking Problems. It ruins their online business.

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Engineering How To Widget URL 144

Small Business Mavericks

OCTOBER 23, 2014

It’s true that content is the current emphasis in SEO discussions. So I’d agree whole-heartedly with the idea that content needs to be well-written and relevant. But there’s another type of content that needs to be well-written and relevant, even though the reader is a search engine instead of a person.

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Content SEO Small Business URL 102