The business-only personality type will do just as the name says: stick to business. As long as the content is useful, not spammy, and relevant to fans, a sustained Sponsored Stories strategy can work very nicely. Fan growth is often slowed as a result of this type of strategy, but there’s an upside. The other scenario where this strategy works well is for the “safe” social media business type. Nothing wrong with that to “mix it up” but don’t rely on these types of posts. Both have pros and cons. The Engaging Personality. MORE >>

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! ” types of discussions. But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s the strategy that not only includes the development of this content, but the effective distribution to its audience. Less filling!” MORE >>

At work we have segmented time allotted to monitoring Radian6 (now known as the  Salesforce Marketing Cloud ) or Jugnoo  (client), or browsing Hootsuite for interesting content. In the midst of this digital revolution , it has not only changed the way in which we allocate our time, but also how we consume, share, and engage with content. When we boil it down (crudely) we can identify two distinct groups of social media users (SMUs) that should inform your social strategies and content. They consume content and information in a way that is neither deep nor extended. MORE >>

This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Your content can do the same by taking your audience on a trip down memory lane. Your content should follow a similar philosophy. Creating remarkable content your customers and prospects find inspiring empowers them to repurpose your original idea and get a link back to the source. Like a good content marketing strategy, bacon is always top-of-mind. MORE >>

Content Overload. It is content overload. And, to take it one step further, have you been reposting interesting content? Five Types Of Social Curation. Saving good articles, sharing them, emailing them all means you’re curating interesting content. Today’s guest post is written by Tammy Kahn Fennell. Curation. You hear that word a lot. There’s even an entry in Wikipedia for digital curation: Digital curation is the selection, preservation, maintenance, collection and archiving of digital assets. Is there a such thing as “social curation?”. Leads.  MORE >>