How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.
Use Media Relations for Search Engine Optimization
APRIL 2, 2015
In the past few months, I’ve written quite a bit about content hubs , offsite content marketing , and how to use media relations to get on the first page of Google results and there are always tons of questions. If you attend the webinar (or watch the recording later), you will learn: The three-pronged approach to using media relations for search engine optimization.
Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! Search Engine Optimization. The very best way to increase your domain authority and gain the very valuable link back to your site is to do traditional media relations. . By Gini Dietrich. I am back! So let’s talk SEO.
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. Here’s an example of site that was hit by Panda 4.0
How to Create Content for Your Site that Your Readers Will Love
Techipedia: Tamar Weinberg
JULY 10, 2012
With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Don’t forget that customers, potential customers, media, and potential business partners are all visiting your web site. Content has become an important part of online marketing. Like this post?
How to Make Your WordPress Site Google AMP Compatible
FEBRUARY 23, 2016
That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results. So, how do you make your WordPress site compatible? Here’s how to make your WordPress Site Google AMP compatible.
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
In working with a wide range of news and content sites, I know that becoming an approved source and maximizing Google News visibility (through avoiding news crawl errors and editorial optimization) continue to be important priorities. But I was curious how much news search traffic sites are currently receiving and what percentage of total search traffic it represents. 24 cbc.ca
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. The problem is, many businesses are letting their search engine optimization efforts suffer in the process. Your content will be more useful to visitors.
Six On Page Search Engine Optimization Must Do’s
Small Business Mavericks
APRIL 21, 2012
Search engine optimization is not all about gaining inbound links. Every page should have a unique title, and it should be relevant to the page’s content. It will promise a subject, and your content will then deliver on that subject. It is also considered a good idea to repeat the page’s title in your content, preferably at the top of the pages as an H1 heading. Keywords in your page’s title tag, in the visible page title, and sprinkled throughout the content is the best approach. So what are the six areas that need attention? Title Tag.
How to Reverse Engineer Your Competitors’ SEO Strategy
Convince & Convert
FEBRUARY 15, 2016
The web is becoming increasingly saturated, which means more sites, more content and—most worryingly—more competitors. Scrutinize Their Onsite Content. Ensure you include content at every level, including large scale “hero” pieces, “hub” content (like guides), as well as “hygiene” pieces, including blog posts.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering. By Sue Duris.
Plan Your Content Using a Marketing Funnel
NOVEMBER 18, 2014
By Gini Dietrich Do you plan your content? This doesn’t mean that the content will become robotic. Rather, I’ll follow a series all the way through—or write long form content to really dig into a topic. I’ll also pursue content hubs , which we require of our clients, but don’t practice ourselves. It’s an easy way to plan your content.
The Importance of Search Engine Optimization
JULY 19, 2012
The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. like to use logic and numbers in any decision that I make.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
A new search engine for marketing podcasts
Convince & Convert
NOVEMBER 11, 2014
MarketingPodcasts.com is a discovery engine for marketing podcasts. decided to build this site because I was incredibly frustrated by how difficult it was to find good marketing podcasts , other than just by random word of mouth. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress.
Does Your Site Speak These 3 Languages?
Small Business Mavericks
FEBRUARY 18, 2015
How does your content measure up? This is the language that exists behind the words, that the computers use to navigate your site. This coding is essential because it determines how your site looks and how it is accessed by the search engines. Being unable to speak that language can keep the other two languages from being an issue because few will even get to your site to read it. Every business has insider lingo, and using that lingo will match up the insiders to your site. How easily can they find what they need on your site? Insider Lingo.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
Search Engine Submission Now Officially a Scam
OCTOBER 30, 2012
I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam. Yes, search engine submission is officially dead–and officially a scam. Search Engine Optimization
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”
How to Increase Site Speed and Improve Your SEO Ranking
OCTOBER 23, 2016
Whether you’re a hobby blogger or have turned your blog into a business, your main goal is always going to be increasing the number of visitors you have to your site. The closer to number one your site lands, the more people who will see it and visit your page. The big question is: how do you get your site ranked closer to the number one spot? Create a Benchmark.
Websites and Search Engines are Far from Dead
FEBRUARY 17, 2013
Search engines are going away. Soon no one will care about the traditional commercial site focused on a company and its products. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. Streaming information also ignores historical content. Websites are dead. Poppycock.
3 Ways to Improve Your Site’s User Retention
Convince & Convert
FEBRUARY 12, 2016
In fact, according to Search Engine Journal, Gen Y is eager to participate in a brand’s marketing. User Generated Content. User generated content is one of the most exciting things to hit content marketing since its inception. Interactive Content. Like UGC, interactive content is a total game changer in the realm of content marketing. Social Buttons.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. The more your content is shared and recommended, the more you build trust and thought leadership. Marketers use content marketing for: Brand awareness (79%). The result?
SEO Search Engine Optimisation - Social Media
Social Media Network Marketing
JANUARY 30, 2016
We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. On a single site page try to concentrate on very few keywords - please do not use more than three to four. Join forums and other spaces that relate to your work - join people of your field and also join the sites where your customers and clients would dwell. Change content and share fresh content. It is very important that you deal with fresh content and have a schedule for this. There are various ways to get onboard.
What Affects The Search Engines - Social Media
Social Media Network Marketing
AUGUST 24, 2011
In the online world, Search Engines are critical. Knowledge of Search Engines form an important part of Social Media professional's day to day activity. It is critical that you understand what a Search Engine is looking for and how best you can make use of the opportunity. While you do understand the important criteria of the Search Engine you need to keep in mind that the algorithms are updated and changed constantly. Search Engines are programmes, they are scripts, they are not human. Search Engines also look at MetaTags. This is Off - Page SEO.
Should You Move Your Blogging Site To HTTPS?
NOVEMBER 21, 2016
Without it, all the information sent to a site — login details, information on forms and even passwords — can be stolen at some point between the user and the server. If someone does hack into the site, the only information they will receive is that you went to the site, not anything that was shared while you were there. Search Engine OptimizationVideo.
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? 1. Amount and age of pertinent original content.
Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest
APRIL 3, 2012
It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? selected sites from several different major publishers that are a natural fit for Pinterest, specifically those that cover food, home, women’s fashion and entertainment. But some of the sites in other categories experienced declines as well.
Search Engine Optimization Tip: Effectively Adding Content to your Website
FEBRUARY 4, 2012
Content is very important if you want your website to be attractive to users and you want to rank high in the search engines, like Google. However, the volume of content that you have isn’t nearly as important as the overall quality of it. Your site will continue to be trendy and current with new content instead of becoming boring and outdated over time. Studies indicate that the top ranking sites on the search engines out there are those that have regular updates to their web pages. Search Engine Optimization
ZDNet Buys Domain Name: Immediately Gets 2 Year Old Trusted Site Banned in Google
APRIL 29, 2015
ZDNet wrote a scathing article on their site, blaming Google for the error, claiming that Google got it all wrong. Google absolutely got it right, and was correct in banning the site in Google. Here’s how ZDNet bought a domain name, redirected their trusted, authoritative site to this new domain name, and then got their website banned in Google. So what wrong?
Reducing Cognitive Load: The Best UX Design for Your Community Site
JULY 20, 2016
And you definitely don’t want this to happen to your community members when they use your site. Google has a very low extraneous cognitive load — when you go to their search engine, you know exactly what it’s for and what action to take. A big software program like Adobe Photoshop has a high extraneous cognitive load, because it takes time to learn how to use it. De-clutter.
Association Social Media: American Society of Civil Engineers
SEPTEMBER 22, 2014
——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 1) First things first – in what department in your organization does your role sit? How do you decide what content to post where? Do they have different audiences? I’m a big evangelist of content recycling. photo credit ).
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.
10 Ways to Get More People to Read Your Content
DECEMBER 20, 2014
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s Make your posts shareable Merely posting content doesn’t make it shareable.
Is Your Site Self-Service?
Small Business Mavericks
JANUARY 8, 2015
The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. If I want an answer about a company’s service or product, I’d much rather go on the site and get the information immediately. How Can A Site Enable Competent Customers? If your site is easy to navigate and has advanced search capabilities for communities and portals, then a digital native can find most of what they need. have to agree.
Cool Facts About Search Engines
OCTOBER 30, 2012
We all use search engines every day. All these search engines offer a valuable resource to dig through the endless supply of information strewn across the web and bring us what we are searching for. But how did search engines start? Here are some cool facts that you may never have known about search engines: The Users. These users have definite ways of accessing information: 93% of consumers worldwide use search engines to find and access websites. You may not think that search engines were available in the early 90s, but you would be wrong. Now –.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Figure out which content marketing metrics you want to measure and why. Common content marketing measurements include: Subscribers.
Five Best Practices for Start-Up Content Marketing
DECEMBER 8, 2014
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Less than 1/4 of nonprofits with a content marketing plan had it actually documented.
Boost Content with Science and Art
APRIL 27, 2015
By Gini Dietrich Last week, Paul Sutton had a question about when to boost content. For instance, we always pay to boost content for our monthly webinar series on Facebook. The point is that we can have 54 more people at our monthly webinars by paying for a little content boost, which is neither lazy nor against what social is about. Communication Content