Buzz Marketing for Technology

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255
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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Well Facebook Ads are already wired into the Facebook platform using the same type of tracking on the same types of ad spends across the Facebook platform giving you a picture of what a prospect is reacting to. Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook.

Platform 224
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Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

I think as B2B Marketers we need to be open to and looking for those types of opportunities – because one thing is for sure – the devices we have in our hands are going to only get better and traditional search while it may always be around in some form – new avenues on mobile devices are going to open up for us.

B2B 205
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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Tags: Blogging Content Marketing Lead Generation Lead Nurturing Social Media Social Networking. Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 206
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. This morning I typed into Google the search term: VoIP. Mark it down people. Tweet This!

Marketing 217
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What’s your Social Media diet?

Buzz Marketing for Technology

This morning I typed into Google the search term: VoIP. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.