Pixlee

JUNE 6, 2017

It’s not new, but with the rise of social media use and the declining trust of traditional advertisements, it’s definitely the next big thing. What Is Social Proof? Social like and share buttons: It’s common to put buttons that show how often a brand’s webpage was “liked” or “shared.” Humans are pack animals.

Badge 42

Badge Marketing Aggregator Influencer 42

Net-Savvy Executive

MARCH 15, 2011

This approach blends social media and web analytics , and it's good for questions such as, "is my Facebook campaign working?" If your ROI comes from online sales, this approach is an especially powerful tool for managing social media marketing efforts. Social media measurement combines aspects of the analytics and intelligence views.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution. The New Social CRM Big Three.

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Social CRM Hubspot HootSuite API 127

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

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ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. Each story shared becomes new content for the blog.

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Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

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Consultant Social CRM MySpace Social Media 120

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

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Social Media Strategy Apple iPhone 113

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. thx, Jay RT @jaybaer: A Social Media Scoreboard That Works [link] (check it out) [link] Laurie Foley fan-twittter-tastic! link] jaybaer Yes indeed.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 17, 2010

My best to you, EJ [link] Jackie Adkins FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. Love the FPT metric too. Thanks for the post! As you said, there are just so many other factors.

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Twitter Metrics Social CRM Consultant 125

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

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Metrics Strategy How To Tourism 130

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now.

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Social Media Strategy Social CRM Consultant 151

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

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Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 5, 2010

Thank you for all of your excellent blog posts about social media Jay. And yes, I think OPI nail polish is definitely worth the price. Thank you for all of your excellent blog posts about social media Jay. And yes, I think OPI nail polish is definitely worth the price. I wish politicians were like SJP.

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Social Media Case Study Strategy Study 125

Convince & Convert

JUNE 11, 2010

I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. Joe [link] Joseph Manna AWESOME!

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Upcoming Project News Social Media 124

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. al definitely should influence strategy though.

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Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 11, 2010

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained.

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Social Media Strategy Travel Team 115

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Communicate with Content After strategic thinking, the key to social media success is content creation. You are definitely a mentor and I am looking for more!

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 15, 2010

Who is responsible for adding content? Who is monitoring social spaces where you don’t currently have outpost? If you are being badgered by someone that continues to post off-topic or negative comments in your space, what is the plan to engage them, and who is going to do it? It might be different people for each task.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

OCTOBER 15, 2015

Some engagements are general and don’t require the extra finesse of personalized content. Get more content like this, plus the very BEST marketing education, totally free. Get our Definitive email newsletter. Offer Personalized Engagements. It’s true that sometimes, personalization isn’t crucial.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. But then, it all changed.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MAY 18, 2011

Think less about your business and more about appropriate behavior in a social situation. The circumstance where I definitely do want a fast response is when I’m having a problem. Many of us accept it as the price we pay for so much free content. Eavesdropping With A Purpose. It’s like you’re being banner ad stalked.

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Twitter Price Travel Buy 123

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 18, 2010

Better question: How can we integrate email and social media to increase customization and relevancy? How can we convince our clients that we’re good at social media? Better question: How can we create content in multiple forms and locations that demonstrates our expertise? What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

APRIL 12, 2012

Gives them a lot of access to photography and photo content and a whole other way for people to share experiences and now they’ve got the Android app. There’s a sense that social media is actually mitigating negative word of mouth for these large customer service organizations. Jay : Yeah. Okay, I get it. Eric : Sure.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

JULY 6, 2010

the new software created by Palo Alto is definitely worth the investment, it allows businesses to block the parts of social media they do want, but allow other parts to be accessible for employees to be productive while using social media as a source of business. link] #socialmedia #socialresponsibility Brian611 great post Anne!

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CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JUNE 3, 2010

link] jaybaer Definitely. link] jaybaer Indeed, we've largely lost the human touch. Ford does it well. Other automakers, not so much. None of the financial guys (that I can think of). I'm not suggesting a sincere apology would put the genie back in the bottle, I'm just shocked they haven't really tried it at all.

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Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 24, 2015

Venture Capitalists See Content Across Companies. Before joining OpenView, Kyle led the global content marketing team for ExactTarget and the Salesforce Marketing Cloud. He is also the author of “Twitter Marketing for Dummies,” “Branding Yourself,” and “Social CRM for Dummies.”

Strategy 60

Strategy Content Marketing Social CRM 60

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Twenty five percent of the U.S. Among influentials? Fifty percent!

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Terrific content, per usual. Social Media 101 Explained by the Best Fishing Analogy EVER =-. Terrific content, per usual. Thanks for sharing.

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Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

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iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 21, 2010

I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. but I hadn’t heard that they actually delete or purge information after a certain amount of time. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). link] jaybaer I will definitely check it out.

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Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. The numbers and lists thing works.

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Social Media Strategy Social CRM Consultant 141

agora pulse

MAY 12, 2020

If you ignore the positive comments, you’ll miss potential opportunities to gather valuable testimonials, pass along encouraging feedback to your teammates (or client), and build stronger relationships with the people who interact with your Facebook content. If necessary, you can ban users from the social CRM, too.

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Comments Facebook HootSuite How To 185