Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. Each story shared becomes new content for the blog.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now.

Social Media 154

Social Media Strategy Social CRM Consultant 154

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. thx, Jay RT @jaybaer: A Social Media Scoreboard That Works [link] (check it out) [link] Laurie Foley fan-twittter-tastic! link] jaybaer Yes indeed.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

MAY 5, 2010

Thank you for all of your excellent blog posts about social media Jay. And yes, I think OPI nail polish is definitely worth the price. Thank you for all of your excellent blog posts about social media Jay. And yes, I think OPI nail polish is definitely worth the price. I wish politicians were like SJP.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

AUGUST 11, 2010

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. al definitely should influence strategy though.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] #socialmedia #socialresponsibility Brian611 great post Anne!

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

JULY 15, 2010

Who is responsible for adding content? Who is monitoring social spaces where you don’t currently have outpost? If you are being badgered by someone that continues to post off-topic or negative comments in your space, what is the plan to engage them, and who is going to do it? It might be different people for each task.

Social Media 142

Social Media Consultant Strategy Organization 142

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

JUNE 11, 2010

I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. Joe [link] Joseph Manna AWESOME!

Upcoming 126

Upcoming Project News Social Media 126

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Communicate with Content After strategic thinking, the key to social media success is content creation. You are definitely a mentor and I am looking for more!

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. But then, it all changed.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Twenty five percent of the U.S. Among influentials? Fifty percent!

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JUNE 3, 2010

link] jaybaer Definitely. link] jaybaer Indeed, we've largely lost the human touch. Ford does it well. Other automakers, not so much. None of the financial guys (that I can think of). I'm not suggesting a sincere apology would put the genie back in the bottle, I'm just shocked they haven't really tried it at all.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

AUGUST 18, 2010

Better question: How can we integrate email and social media to increase customization and relevancy? How can we convince our clients that we’re good at social media? Better question: How can we create content in multiple forms and locations that demonstrates our expertise? What do you think?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Terrific content, per usual. Social Media 101 Explained by the Best Fishing Analogy EVER =-. Terrific content, per usual. Thanks for sharing.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. You have to create content, be part of many communities, and proceed incrementally.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 21, 2010

I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. but I hadn’t heard that they actually delete or purge information after a certain amount of time. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. The numbers and lists thing works.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). link] jaybaer I will definitely check it out.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

SEPTEMBER 8, 2010

They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook?

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

SEPTEMBER 1, 2010

And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. That’s what’s so admirable about companies that have clearly screwed up in social media, yet continue to change their approach until they find the right formula. You don’t have all the answers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

DECEMBER 4, 2012

” The collection here provides guidance on getting the most out of Google+, Facebook and Twitter, as well as network-specific spam definitions and keyboard shortcuts. Fortune 500 CEOs Don’t Get Social Media! Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Social Media ROI Measurement Guides.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack. link] Ahmed Haha, an excellent post. Great post.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

FEBRUARY 19, 2016

If you’ve got questions about the technology, if you’ve got questions about today’s special guest, put them over in the questions box and we will definitely get to them if we have a chance. Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? If you send email routinely, you need to integrate email and social immediately. This is a social address book, and social CRM application at each extreme.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

SEPTEMBER 21, 2010

Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. Content Creation Cameras For still photos, I typically use my iPhone 3GS or Panasonic Lumix TZ5. Mobile access to the social Web is a virtual requirement to do it well.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167