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20 Types of Digital Marketing that Works

Social Media Marketing

SEM SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic. Use social media sites where your target audience is at.

Types 90
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Top 3 Ways to Maximize Your Sucess with Social Media

Bill Hartzer

The explosion of the internet and social media may be the fastest change in human history. No longer are individuals passively listening and viewing advertisements; now they’re “twittering&# and posting their opinions on Facebook along with other social media sites. Construct a Human Connection.

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Social Media Weekly Roundup 1/18-1/22

Firebelly

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

A lack of mobile. Screens are everywhere, they are connected and they are highly mobile. The consumer does not care that a mobile experience may be a costly investment. A mobile site that simply is a lesser version of a website is not the right solution. Thinking that social media is the same as direct response.

Marketing 105
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How Social Technology Will Save Lives

Twist Image

I was at a barbeque this past weekend, and a friend asked me why Google ''s self-driving cars matter, and why a search engine would even care about engaging in that kind of innovation. Calling Google a search engine - at this point in time - is like calling Amazon an online bookseller. search engine. social media.

Mobile 102
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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings. Beyond their web site, they can also leverage blogs, social media, video sharing, mobile content, and many other channels.

SEO 98
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Creating an online review management strategy

Sprout Social

It includes listings management, social media and search visibility and review marketing and generation strategies as well, but review management is a key element. Reviews have only become more accessible with the proliferation of mobile apps and the addition of readily visible ratings in search results.

Review 101