Convince & Convert

SEPTEMBER 22, 2010

The new Interactive Marketing Hub that ExactTarget previewed at their conference last week is going to enable companies to sort all of this out for the first time. Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Rapportive.

Products 236

Products Tools Google Reader RSS 236

Net-Savvy Executive

MARCH 30, 2011

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Disclosure: Radian6 is paying my way to their user conference next week.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Koka Sexton

MARCH 2, 2011

Today Social Selling University officially launches as the first program to educate sales professionals on how to leverage social media technologies and methodologies to increase sales productivity and drive revenue throughout the entire sales cycle. Isn’t social media for marketers? Who should attend SSU?

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! This is a very helpful post — I am passing along to my leadership team. This is a very helpful post — I am passing along to my leadership team. If you missed it, read the recap. link] Abbie S.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. I’ve worked with this team before on the Social Media Success Summit earlier this year. It will change the way you think about Facebook for business.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Visits are up. Retweets are up.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 11, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JUNE 17, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I’ve played with social media at a personal level and now it’s time to take it up a notch. I’ve played with social media at a personal level and now it’s time to take it up a notch.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 11, 2010

Want to cheer for a historically mediocre college football team. In fact, Bill Oliver is the manager of my son's hockey team, so we'll be there for certain. I think they have the pre-season #1 college basketball team. No idea what a Hoosier is. Decided to find out first-hand. Looking forward to tasting with you and Bev.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

FEBRUARY 10, 2010

link] ethan Hi Josh, Great feedback will share with the team. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, it’s widely disparate content usage across social outposts that’s the real mystery.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. He was personable and funny, a real likable guy.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JULY 20, 2010

looking to learn more and share my knowledge with the team here. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I actually work at Vertical Measures! Just getting into content strategy myself as an Internet marketing specialist.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MARCH 25, 2010

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 10, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. You just did so very succinctly and sounded so much better than I do.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MARCH 4, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JUNE 7, 2010

Whether or not the employee guesses the correct identification, the bio of the team member is shown, building familiarity in the ranks. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JULY 21, 2010

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

APRIL 12, 2012

Jay : One of the things that’s always been fascinating to me about social listening and social CRM in the hotel business is most people’s interaction with hotels takes place in the evening hours. When I created the team and really scaled it out, I told them, “You don’t have to tweet.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

APRIL 13, 2010

At one game, a very emotional night for the team, we found out just before the game that one of our teammates had been diagnosed with a tumor and was to lose his leg. Man Up: In another game, we we're playing Shaker High who happened to have Sam Perkins (UNC & Dallas Mavs) on their team. Perkins scored 15 in the quarter.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JUNE 3, 2010

Why do Cleveland teams get involved in ridic. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. games, btw? Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

JULY 15, 2010

Müller Coworking: Organize Social Media Responsibilities in Your Team [link] via @jaybaer [link] Jmes I was sent here through another site. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I am glad that they sent me.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Answer Man Once you’ve identified your top six questions, answer them. How can I help you?

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? It has to come from you.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

APRIL 15, 2010

Second, huge thanks to Joe and his team for the honor. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert. How can I help you?

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

AUGUST 18, 2010

How can we convince our clients that we’re good at social media? How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? What do you think? How can I help you?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. Tyler Excellent post.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 8, 2010

Fox wants to recoup their investment, not by doing new things, but by squeezing the turnip and doing the old things better, using Fox’s sales team as the vise. And that’s why your social media strategy must be tools-agnostic. But then the trouble begins. Will you do that for me please? How can I help you?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Price 108

Price Social CRM Social Media Consultant 108