Conference Groups Social CRM Team 
SocialFish
APRIL 5, 2011
We draft a roadmap that defines social media work in a way that is tied to the organization’s strategy, and then we help work through setting up appropriate training, processes, and working teams to execute the roadmap. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. Strategy clients.
Convince & Convert
AUGUST 10, 2010
link] Hot In Business Why Influence Mining is the Next Gold Rush | social crm | Social Media Consulting – Convince & Convert [link] [link] Tomas Kazemekas Why Influence Mining is the Next Gold Rush – [link] [link] spiral16 RT @jaybaer: Why Influence Mining is the Next Gold Rush [link] [link] David Spinks Interesting thoughts.
Convince & Convert
FEBRUARY 24, 2010
Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Who do they tell if an opportunity occurs? How much can you say?
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. The way to do this practically is to borrow a technique from social media and use tagging. and hope for a.02 through a new channel.
Convince & Convert
SEPTEMBER 22, 2010
The new Interactive Marketing Hub that ExactTarget previewed at their conference last week is going to enable companies to sort all of this out for the first time. Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto.
Net-Savvy Executive
MARCH 30, 2011
Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Disclosure: Radian6 is paying my way to their user conference next week.
Koka Sexton
MARCH 2, 2011
Today Social Selling University officially launches as the first program to educate sales professionals on how to leverage social media technologies and methodologies to increase sales productivity and drive revenue throughout the entire sales cycle. Isn’t social media for marketers? Who should attend SSU?
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