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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Start by gathering the following top-level information and social media metrics : Which social networks are they on? How often do they publish each?

Analysis 184
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130
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6 integrations to get more from your social media management platform

Sprout Social

Leads can slip through the cracks if you don’t have a streamlined workflow from social to a lead management solution.This also can result in missed opportunities to connect existing contacts in your CRM to their social profiles when they interact with you on social media. Social commerce.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens.

Brands 82
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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

Instagram 101
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business. Hootsuite hacks for scheduling and publishing . Source free photos & crop them to social network dimensions.

HootSuite 140
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7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

Your published stories appear on the “Stories Row.” Around 96% of advertising experts say that Facebook produces greater ROI than any other social network. At the 2018 F8 conference hosted by Facebook, the social media platform revealed that Stories are one of their most popular services.

Brands 91