Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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Analysis Social Media How To Hashtag 184

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate? Like What You Heard?

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Team B2B Marketing How To 131

Social Media Strategies Summit

FEBRUARY 9, 2023

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan.

Social Media 200

Social Media Energy How To Tweetdeck 200

Social Media Strategies Summit

NOVEMBER 2, 2023

For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.

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Social Media Google Tips Template 200

Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Examples Trends Social Media Brands 130

Social Media Strategies Summit

MARCH 18, 2021

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Or maybe a B2B company using social platforms to generate leads. But those aren’t the only use cases for social – far from it. Department of Defense. Federal Emergency Management Agency.

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Social Media Transportation Feed Feedly 279

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. 20+ social media conferences to attend in 2018. Social Media Online Summit.

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Conference Social Media Price Hubspot 103

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Social Media Marketing Atlassian Team 114

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

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Influencer Campaign Marketing B2B 184

Social Media Strategies Summit

AUGUST 17, 2023

As marketers, we have more data at our fingertips than ever before. Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. To help you choose those metrics, we’ve rounded up 13 of the most impactful social media metrics to track.

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Metrics Social Media Sentiment ROI 130

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

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Social Media How To Marketing Price 99

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

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Team Marketing B2B Eventful 160

Ignite Social Media

AUGUST 28, 2017

You’ve been selected to represent your brand at an upcoming marketing conference and aren’t sure where to start? What does success look like for you at this conference? What do you have to offer the people you speak with at this conference? What do you have to offer the people you speak with at this conference?

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Conference Social Media Upcoming Strategy 97

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Social media conferences are the secret to all that.

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Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. It’s been a game-changer for the sector, transforming previously faceless organizations into teams of real people doing valuable work.

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Social Media Engagement Transportation Hashtag 169

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

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Social Media HootSuite Guidelines Marketing 92

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Use Social Media Management Tools.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Social Media Strategies Summit

MARCH 3, 2023

This data poses a few challenges for higher education marketers. The American University School of Public Affairs quickly realized their existing strategies wouldn’t cut it, so they developed an innovative social media campaign that delivered their highest-ever engagement rate. Which tools should we use?

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Engagement Social Media Class Film 163

Later

OCTOBER 16, 2020

Want to plan a virtual conference but unsure where to start? While similar to planning an in-person conference, shifting to digital requires an extra layer of organization, communication, and creativity. . Step #1: Build Your Virtual Conference’s Visual Identity, Format and Schedule . Choose Your Hosting Platform.

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Conference Instagram Hosting Eventful 82

Social Media Strategies Summit

FEBRUARY 22, 2023

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today, and opinions have shifted.

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Tools Price Marketing Template 171

Social Media Strategies Summit

JUNE 16, 2022

Brands in the US are expected to shell out more than $56 billion on social media marketing in 2022. social media accounts , marketers must invest in the right platforms and create the right content to reach and engage the right audience. In this article, we’re going to tell you: What a social media audit is.

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Social Media Wikimedia Metrics Instagram 130

Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service. That’s something we’d all like to know, right?

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Social Media Tools Sentiment Price 175

Social Media Strategies Summit

NOVEMBER 12, 2020

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). The SMSsummit team was able to chat with Adrian about his experience building out the Hot in Social Media blog and what advice he has for other marketers interested in building out their own blog.

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Social Media Startup Resources SEO 246

yMarketingMatters

OCTOBER 26, 2018

Conference in New Jersey. After two years of organizing New Jersey’s premier social media event, ​we’re giving it a whole new spin! After two years of organizing New Jersey’s premier social media event, ​we’re giving it a whole new spin! This full-day conference is going to be incredible!

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Conference Hotels LinkedIn Consultant 130

Pam Moore

APRIL 16, 2019

What makes an event or industry conference amazing? ease to get around conference sessions and special events. I have spoke and trained at hundreds of events, conferences and workshops. They must care about their speakers, sponsors, attendees and their own team supporting the event. Is it the…. promotional opportunities.

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Conference Eventful Organization Small Business 105

Mindjumpers

APRIL 25, 2012

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Transparency of Community.

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Mobile Social Media Marketing Applications 259

Social Media Strategies Summit

AUGUST 26, 2022

Across all industries, there’s plenty of evidence about the benefits of people in leadership roles interacting with their audiences via social media. For instance, research from Sprout Social discovered that 70% of consumers feel more connected to brands when the brand’s CEO is active on social platforms.

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Social Media Education LinkedIn Comparison 211

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. HootSuite’s Social Media Content Calendar. HubSpot’s Social Media Content Calendar.

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Template Templates Content Small Business 223

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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Atlassian ROI Social Media Collaboration 102

agora pulse

AUGUST 18, 2020

Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar.

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Social Media How To Hashtag Curation 210

Social Media Strategies Summit

FEBRUARY 23, 2024

If you’re already creating Reels or TikToks, YouTube Shorts is an obvious addition to your social media strategy — and if you aren’t , there’s no better time to start than right now. Massachusetts Institute of Technology Working with influencers, thought leaders, and celebrities is key to many social media strategies.

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Examples YouTube Transportation Video 201

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. But increasingly, agencies realize the benefits of flipping the script, transforming themselves from prospects to marketers. And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn.

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Examples LinkedIn Social Media Overview 150

Pam Moore

SEPTEMBER 8, 2017

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project. “ 15 Reasons Random Acts of Marketing (RAMs) Do NOT Work!:

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Social Media Marketing ROI Metrics 166

Buffer Social

JULY 6, 2023

The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. If you always engage with marketing-related content, you’ll see more of that on your Feed.

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LinkedIn Team Feed Feedly 97

yMarketingMatters

OCTOBER 26, 2018

Conference in New Jersey . Conference. M ake the time to work ON your business, and not IN it. After two years of organizing New Jersey’s premier social media event, we’re giving it a whole new spin! This full-day conference is going to be incredible! Join me at the Biggest Business.

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Conference Hotels LinkedIn Consultant 100