Proactive Report

FEBRUARY 20, 2011

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. used their phones to access social networking sites at least once a month, says ComScore. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. This isn’t bad news for marketers. Explore TikTok.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Bill Hartzer

APRIL 18, 2011

We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. This person will work in hand in hand with the Development, Marketing and Content teams to achieve the desired goals centered around increasing qualified, converting traffic to dealnews.

SEO 136

SEO Engineering Hitwise comScore 136

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. ComScore found brand engagement increases 28% when user-generated content is used in product videos. How to Deploy a User-Generated Content Strategy. What Is User-Generated Content?

Content 111

Content comScore Wiki Social Networking 111

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Proactive Report

APRIL 23, 2010

“Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. The recent announcement of Twitter’s promoted tweets just makes this a closer bond.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Buffer Social

JANUARY 25, 2018

If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. On top of these statistics, comScore’s 2017 U.S. We will dive into these ten major social media trends below. Now, it’s social messaging.

Social Media 111

Social Media Trends Report Survey 111

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand.

Social Media 58

Social Media comScore Brands Loyalty 58

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand.

Social Media 53

Social Media comScore Brands Loyalty 53

Socialized

JANUARY 22, 2010

Perhaps social media is not a part of the company’s communication strategy. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. That was three years ago!

Social Media 214

Social Media MySpace Sharepoint comScore 214

Hootsuite

SEPTEMBER 10, 2019

Content may be king, but poorly researched content can make you look more like a joker. Great social media research skills can help boost your reputation as an expert in your field. Even if you do strike research gold, you can still go wrong by using statistics incorrectly. So, what’s an aspiring content marketer to do?

Research 111

Research Social Media HootSuite Tips 111

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. And according to a recent study by ComScore , more than 80% of U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Diva Marketing Blog

JUNE 17, 2009

Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 conniereece - All I can say is that marketers need 2 wake up 2 how many boomers R online & how they use socnets.

comScore 40

comScore Social Networking Social Media Flickr 40

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Bill Hartzer

FEBRUARY 8, 2010

Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? General Sentiment uses patent-pending technology based on 5 years of research directed at Stony Brook University. MICROSOFT $648,732,726. FORD $185,905,704. CITIGROUP $131,326,011.

News 110

News Report Social Media Reputation 110

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. Some marketers may think, “I’ll just post my videos on all the networks. Research from Pew indicates : YouTube has the most users but ranks fifth in frequency of use. Invodo ].

Platform 150

Platform Campaign Video YouTube 150

Techipedia: Tamar Weinberg

JULY 1, 2010

Their monetization strategy What they have in common Their Blog Age I will be using when they started writing blog posts to calculate their blog age which can be found in their blog archives. All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. Answers Yahoo!

Analysis 226

Analysis Domain Name Blogger Adsense 226

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. comScore). Q2: Recent research shows that brands are publishing more content, but engagement is down. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. comScore). Q2: Recent research shows that brands are publishing more content, but engagement is down. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Source: comScore. SEO is much more than just high ranking in Google.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. Lee: Yeah, that’s from Comscore. And someone coming into the content marketing. Lee, how are you?

Social Media 134

Social Media SEO Retail Conference 134

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Global media analytics and measurement company, ComScore , states that 45.4% Give a thought to it again.

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Global media analytics and measurement company, ComScore , states that 45.4% Give a thought to it again.

Video 60

Video Tips Marketing Film 60

SocialFish

FEBRUARY 1, 2011

The Social Media Marketer’s SEO Checklist – SEOmoz. Monterey Bay Aquarium’s Integrated Mobile Strategy – Beth Kanter. While Mobile Email Usage on the Rise – comScore. 10 Digital Marketing Industry Pet Peeves – Going Social Now. The Thin Wedge Of Quora – Semil Shah. Tech/Analysis.

comScore 172

comScore Journal Analysis Proposal 172