Direct Marketing Observations

MAY 16, 2011

In a recent GroupM Search and comScore study this has pretty much been verified. Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion.

comScore 182

comScore Influencer Survey Study 182

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy.

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. 10 Reasons Market Research is Critical to Social Media (6). Photo credit: niemster via Flickr.

Social Media 236

Social Media Paid Search comScore Posterous 236

Ignite Social Media

OCTOBER 16, 2017

If I had to answer if it as still relevant within two seconds of being asked, without any research, I would respond with a confident “Yes”. From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. My reasoning?

comScore 111

comScore Statistics Instagram Survey 111

Twist Image

APRIL 28, 2012

According to the article in the newspaper: " meteoric growth for the overnight app sensation slackened, according to two market-research firms. million in January says comScore." market research. The image-bookmarking site and social network drew 18.7 million unique visitors in the U.S. What's your take?

comScore 111

comScore Metrics Instagram Social Networking 111

Bill Hartzer

OCTOBER 13, 2010

comScore, Inc. a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The product reviews were drawn from the EXPO online product review database in a manner similar to that used by advertisers when searching the database for marketing content.

Study 95

Study Review comScore Video 95

Bill Hartzer

NOVEMBER 6, 2009

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. Microsoft could learn a thing or two about “perpetual marketing&# from Google. Subscribe to the comments for this post?

Engineering 117

Engineering comScore Microsoft Yahoo 117

Twist Image

NOVEMBER 30, 2016

If brands are ever going to actualize their true market opportunity, the time has come (and, maybe, passed) to ensure that your mobile experience is not a watered-down version of your desktop website, or a responsive design without the usability and experience that mobile does provide. According to the Research Brief article: .

Mobile 40

Mobile comScore Retail Data 40

Josh S Peters

MARCH 6, 2009

Search engines are one of the internet marketers best friends, yet they are sometimes ignored (crazy I know) or more often misunderstood. Search engine stats A little while ago comScore released some very interesting search engine stats that really put the whole shebang into perspective. B Baidu = 3.2 B (China) Microsoft = 2.1

Engineering 113

Engineering Marketing Telecommunications comScore 113

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Bill Hartzer

APRIL 18, 2011

This person will work in hand in hand with the Development, Marketing and Content teams to achieve the desired goals centered around increasing qualified, converting traffic to dealnews. – Work with VP and Marketing team to optimize new initiatives and monitor market trends. Reports to: VP of Marketing in NYC.

SEO 136

SEO Engineering Hitwise comScore 136

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets. The full research is subscriber-only, but the site offers free summary data on 16 countries. Global view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Twist Image

FEBRUARY 23, 2012

Stepping back further, six years ago it controlled 90% of the market. It's going to be a fast and exponential shift (and yes, I realize that this statement flies in the face of some of the biggest research companies out there). This moment of purgatory is the exact reason why Marketers struggle. digital marketing.

comScore 104

comScore Microsoft Mobile Blogger 104

Buffer Social

JANUARY 25, 2018

If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. On top of these statistics, comScore’s 2017 U.S. We will dive into these ten major social media trends below. Now, it’s social messaging.

Social Media 111

Social Media Trends Report Survey 111

Social Media Marketing

MARCH 29, 2013

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. In a marketing campaign that’s nothing short of sheer genius, IE didn’t sweep their naysayers under the rug. The following is a guest post.

Engagement 167

Engagement Video Brands comScore 167

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Proactive Report

APRIL 23, 2010

“Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. The recent announcement of Twitter’s promoted tweets just makes this a closer bond.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. ComScore found brand engagement increases 28% when user-generated content is used in product videos. Determine who your audience is by doing a bit of research. What Is User-Generated Content?

Content 111

Content comScore Wiki Social Networking 111

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Proactive Report

FEBRUARY 20, 2011

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. used their phones to access social networking sites at least once a month, says ComScore. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Proactive Report

JULY 6, 2015

With all the marketing noise out there it is not surprising that CFO’s and CMO’s are trying to make sure that the money spent on any marketing is getting results. Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium. Do your research. By Cokey Falkow.

Video 40

Video comScore How To Study 40

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand.

Social Media 58

Social Media comScore Brands Loyalty 58

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. There are some good resources out there with a number of great examples for businesses.

Apparel 167

Apparel comScore Delicious Posterous 167

Socialized

JANUARY 22, 2010

Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. A little research can help a company avoid investing in the wrong places. That was three years ago!

Social Media 214

Social Media MySpace Sharepoint comScore 214

Ignite Social Media

DECEMBER 16, 2016

With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance.

Analytics 60

Analytics Platform Social Media comScore 60

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand.

Social Media 53

Social Media comScore Brands Loyalty 53

Hootsuite

SEPTEMBER 10, 2019

Content may be king, but poorly researched content can make you look more like a joker. Great social media research skills can help boost your reputation as an expert in your field. Even if you do strike research gold, you can still go wrong by using statistics incorrectly. So, what’s an aspiring content marketer to do?

Research 111

Research Social Media HootSuite Tips 111

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. And according to a recent study by ComScore , more than 80% of U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Social Email Marketing

JUNE 20, 2011

Smart marketers are taking notice and making plans to leverage one of the most powerful devices traveled by the cross-channel consumer. More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. There’s little doubt that 2011 is a breakthrough year for.

Marketing 40

Marketing Travel comScore Review 40

Social Email Marketing

JUNE 20, 2011

Smart marketers are taking notice and making plans to leverage one of the most powerful devices traveled by the cross-channel consumer. More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. There’s little doubt that 2011 is a breakthrough year for.

Marketing 40

Marketing Travel comScore Review 40

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? The way to get noticed.

Feed 234

Feed Feedly News comScore 234

Diva Marketing Blog

JUNE 17, 2009

Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 conniereece - All I can say is that marketers need 2 wake up 2 how many boomers R online & how they use socnets.

comScore 40

comScore Social Networking Social Media Flickr 40

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207