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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. Case Studies : These are the B2B equivalent of product reviews.

comScore 299
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. To help with that I’ve outlined a basic workflow for using keyword research for editorial content planning.

Research 183
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 1. There are 1.9

YouTube 111
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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. IAB Mixx Research.

Quantcast 188
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Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. used their phones to access social networking sites at least once a month, says ComScore. In 2010 58 million people in the U.S.

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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

Mobile 225