Firebelly

AUGUST 1, 2011

ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. By Josh Constine Most engagement with branded content happens on the news feed, not Pages, yet the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week.

comScore 183

comScore Social Media ROI Feed 183

Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. User-generated content can help drive reach and engagement. Top 10 social media trends to know for 2018.

Social Media 111

Social Media Trends Report Survey 111

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

Adam Sherk

DECEMBER 12, 2011

It is also easy for agencies to white label the reports. Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. Their Engagement Analytics Pro offers performance monitoring and competitive analysis for Facebook. EdgeRank Checker.

Analytics 253

Analytics Tools Lithium Facebook 253

The Realtime Report

SEPTEMBER 28, 2012

Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). Instagram averaged 7.3 million daily active users in August, compared to 6.9 million for Twitter.

Social Networking 164

Social Networking Mobile Instagram Posterous 164

The Realtime Report

JANUARY 8, 2014

Just about everyone, based on the latest research from the comScore data mine. What demographics are engaging with each platform? Who’s using social media in New Zealand? Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 million Kiwis. million unique visitors in November 2013.

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

Waxing UnLyrical

MAY 17, 2011

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. It tells you how sure you can be (of those results), and is expressed as a percentage, with 5% being generally used. Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195

Klout comScore Nielsen Sample 195

yMarketingMatters

OCTOBER 2, 2017

This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category. Mobile use is disrupting the way people engage with brands. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ].

Mobile 140

Mobile SMS Hitwise Marketing 140

Techipedia: Tamar Weinberg

AUGUST 11, 2011

In June, comScore reported that one out of every six minutes is spent on a social network. One thing you’ll notice is non-industry folks engaging on the network. Experian Hitwise reported that Google+ traffic on the week of July 18th saw a 3 percent decrease in traffic. The newest social network de jour is Google+.

Google 177

Google Hitwise Social Networking comScore 177

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. For example, user-generated content: Encourages more engagement: Consumers simply trust one another over brands, which means user-generated content gets much more engagement.

Content 111

Content comScore Wiki Social Networking 111

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Videos in universal search results have a 41% higher click-through rate than plain text results.

Airlines 210

Airlines Marketing Statistics comScore 210

Proactive Report

SEPTEMBER 25, 2014

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News.

News 73

News Social Media comScore Reddit 73

Social Media Marketing

JULY 24, 2013

Industry Digital moms are connected almost everywhere - but there''s a limit to how much they want to hear from marketers , according to eMarketer''s report "Mom Shoppers: Using Digital to Keep Their Heads Above Water" Compared to their UK counterparts, US consumers are much more likely to complain about brands on Twitter.,

Social Media 162

Social Media Flipboard Journal comScore 162

Ignite Social Media

DECEMBER 16, 2016

While some platforms excel in certain aspects of analytics reporting, others fall short. While other platforms struggle with reporting paid data that matches post data reporting (i.e. While other platforms struggle with reporting paid data that matches post data reporting (i.e.

Analytics 60

Analytics Platform Social Media comScore 60

Convince & Convert

SEPTEMBER 29, 2015

Comscore data, reported by BI Intelligence. A report from earlier this year from BI Intelligence clearly shows the strength of these three platforms among 18-24 year olds. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Convince & Convert

JULY 23, 2012

Other athletes followed by tweeting x-rays and circumventing the media by tweeting their own injury reports. If sports news is about reporting the facts, who is in better position than the guy controlling the dribble to present them? He has over 3 million highly engaged Twitter followers. New Careers are Being Forged.

Sports 133

Sports Social Media comScore Tweetdeck 133

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. On top of that, the rise of video content through other networks’ newer features like IGTV and Facebook Live has led to an overall increase in mobile video engagement.

YouTube 111

YouTube Strategy B2B Marketing 111

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand.

Social Media 58

Social Media comScore Brands Loyalty 58

Socialized

JANUARY 22, 2010

Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. Similarly, today, many contend that a truly engaged CEO should have a blog, or ought to be on Twitter. The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. But its reign is over.”.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. 40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ). 41 percent of the companies report that there is no staff dedicated to social media ( Useful Social Media ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. And according to Equation Research’s 2009 Marketing Industry Trends Report within the next year an astonishing 82 percent of brand marketers will be using social media to promote their brand.

Social Media 53

Social Media comScore Brands Loyalty 53

Proactive Report

FEBRUARY 23, 2011

If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Intelligence is critical. Facebook was viewed by 153.0

Social Media 75

Social Media News comScore Strategy 75

Convince & Convert

MARCH 17, 2016

When it comes to your business, videos can offer a great boost in exposure and engagement. In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. Why is that?

Video 60

Video UGC Content comScore 60

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE.

comScore 156

comScore Review Klout Marketing 156

Writtent Blog

FEBRUARY 10, 2015

As this recent comScore study indicates, mobile has become the leading digital platform. Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. Take your business to the next level in 2015! SEO Strategies: 9 Ways to Boost Your Business. Optimize for Mobile.

SEO 40

SEO Strategy comScore URL 40

Buffer Social

JULY 27, 2016

Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. And ads only work if there are users to engage with them.

API 40

API Marketing comScore Video 40

The Realtime Report

AUGUST 28, 2012

By November 2011, comScore reported that 15.2 The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” Engagement? million U.S. Not So Much.

Google 184

Google Engagement comScore Facebook 184

Mindjumpers

DECEMBER 2, 2011

Engagement is one of the key words when it comes to social media. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Three out of four US Internet users visit Facebook daily according to comScore.

comScore 277

comScore Study Facebook Statistics 277

Hootsuite

MARCH 2, 2020

Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. And according to a recent study by ComScore , more than 80% of U.S. million U.S. users, ahead of the 80.2

Statistics 145

Statistics Marketing HootSuite Advertising 145

Hootsuite

SEPTEMBER 10, 2019

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. The CNN article cites Pinterest as the source of the information (“Pinterest reported”), but does not provide a direct link.

Research 111

Research Social Media HootSuite Tips 111

Twist Image

AUGUST 19, 2016

Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). You got the consumer to find you, download your app and engage.

Mobile 40

Mobile comScore Brands Applications 40

Proactive Report

MARCH 18, 2016

Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). Q2: Recent research shows that brands are publishing more content, but engagement is down. The quality of branded content (or lack thereof) affects the degree of engagement. Bazaarvoice).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). Q2: Recent research shows that brands are publishing more content, but engagement is down. The quality of branded content (or lack thereof) affects the degree of engagement. Bazaarvoice).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. How much engagement do you get from mobile?

Mobile 80

Mobile Strategy comScore Content 80

Webbiquity SMM

OCTOBER 8, 2013

Beyond the obvious (keywords, title, description), he notes that “appearing higher than all the other videos targeted at the same keywords will depend on user engagement. Perhaps, but here the insightful and engaging Margie Clayman skewers some of the arguments made on behalf of that premise. Social Media Tools and Reviews.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190