These 101 online video stats will be enough to give you a good idea – and I’ll try my best not to have your eyes glaze over like you’re staring at a video screen … An overview of the world of online video The demand (and opportunity) for online video is staggering: According to a comScore study, released in February 2011, 82.5% In a 2010 report from Cisco , 30% of Internet traffic is currently video. According to comScore Video Metrix, in February 2011 the total U.S. According to that report, roughly 22% of viewers visited the website related to the ad. of the U.S. MORE >>

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Most importantly, what the report says to marketers is INTEGRATE. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. All Rights Reserved MORE >>

New data from research firm ComScore Inc. There are a couple of areas in which the ComScore numbers mislead, however. For one thing, ComScore doesn’t measure mobile traffic, a fact that disproportionately penalizes Twitter. Given a chance to tap dance on Google+’s miserable numbers in this report, a Facebook spokesman declined. Facebook Social Media social networks Twitter ComScore Pinterest Tumblr wall street journalHere are some thoughts on what the numbers indicate and what they hide. It does that very well. That about sums up my experience. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. Using data from May 2010, comScore reported that although women comprise 48% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites. Globally, women demonstrate higher engagement levels with social networking sites than men. of men. MORE >>

Research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that entertainment brands are stepping up efforts to engage people every step of the consumer journey and drive objectives further down in the purchase funnel. Mobile Intel: Entertainment, the latest in a series of Mobile Intel reports, shows how entertainment brands are using mobile to run campaigns throughout the entire product lifecycle, from promoting releases to driving sales of associated merchandise. Mobile commerce convenience. In the U.K., In the U.S., MORE >>