Report: Social Marketing Is More Than Just Likes [Report]
JUNE 25, 2012
Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. It’s all about planning! percent, 0.58
More Metrics Issues for Facebook; Instant Articles and comScore This Time
DECEMBER 16, 2016
Facebook announced yet another metrics issue , this one involving Instant Articles and comScore. In an update to last week’s Facebook for Business post –which detailed fixes to metrics affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons—the social network wrote: We’ve uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore. This caused an underreporting of iPhone traffic from Facebook in comScore products between Sept. 20 and Nov. 30, 2016.
What ComScore Data Tells Us About Google+
JULY 24, 2011
comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. comScore’s analysis shows a very strong networked effect occurring on Google+, which is indicative that it will succeed in achieving major social network status. However, as the report suggests, the network has to break out of the early adopter. based.
comScore December 2012 Search Engine Rankings
JANUARY 15, 2013
Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. Think of this more as the “market share” for the search engine industry. search marketplace. percent (up 0.1 with 12.2
comScore April 2013 Search Engine Rankings
MAY 16, 2013
Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. In April 2013, Google had 66.5 percentage points. Yahoo! then had 12.0
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
The underreporting (video duration) or over-reporting (video views to 100 percent) doesn’t materially affect the results of campaigns. That’s why it started an audit to review its metrics to ensure that there were no other reporting errors. Last week, Facebook announced some additional metrics that it was reporting incorrectly : Page Insights, organic reach: Reach will decline 33 percent to 55 percent after the bug fix. Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect.
Report: How Social Marketing Works for Retail Brands [Report]
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. Germany: H&M and Zara.)
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options. Better categorization: We’re making it easier for marketers to select certain metrics to include in their reports. Moat found this and reported it to us. It does not affect paid reach. percent.
comScore Search Engine Rankings for October 2013
NOVEMBER 15, 2013
Every month at about this time, I try to post the search engine market share, the search engine rankings, for the previous month as reported by comScore. In retrospect, it’s interesting to look at the comScore search engine rankings for October 2007 : Google 57.0 %. Google’s websites and web properties have 66.9 percent market share. percent of searches. with 2.2
comScore January 2012 Search Engine Rankings
FEBRUARY 10, 2012
Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. percent.
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report that contains a host of intriguing data points about mobile app reach and engagement. comscore. Please read: Mobile Breaks Search. And Your Brand (from March 2016). brand.
The Mobile Commerce Chicken And Egg Conundrum
NOVEMBER 30, 2016
The same report from Adobe also stated that for the first 28 days in November, that four-week period showed closed to $40 billion in digital sales. Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 comscore. This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Obviously, this is even-more closely monitored, as it also provides a peek into the wealth of nations.
All You Need To Know About Your Facebook Reach [Study]
DECEMBER 2, 2011
Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too. Three out of four US Internet users visit Facebook daily according to comScore. It was discovered in the research that shares and clicks vary on different days, which is a further extension of statistics we read in Buddy Media report , where we saw engagement rates differ on a daily basis. Facebook Research/Study brand pages comment comScore Edgerank Checker Engagement on Facebook likes Shares Study on Facebook activityTweet.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Customer Experience eCommerce Mobile Christmas shopping comScore eTail holiday shopping RetailPosted in Customer Experience eCommerce Mobile.
Google's Third Wave Of Innovation
APRIL 16, 2014
To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Adding some data to this, comScore''s February 2014 U.S. It has been reported that Google spent close to $500 million for DeepMind (which doesn''t seem like much, if you consider that it also paid over $3 billion for Nest not that along ago). comscore. Is it normal that a search engine is buying up all of the robotics and drone companies? Google''s first wave of innovation. It''s important to understand that in phase one, Google mastered search. drones.
comScore April 2011 Search Engine Rankings
MAY 13, 2011
Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Here are the actual numbers, as released by comScore: More than 16.2 In order to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of algorithmic explicit searches that are powered by Google and Bing, and branded as such to the consumer. with 1.5
comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela
AUGUST 11, 2010
comScore, Inc. NASDAQ: SCOR) has just released a report on Twitter’s explosive growth worldwide. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. Indonesia reported the highest number of users, with 20.8 Here are the numbers from comScore: Visitation to Twitter.com by Global Regions - June 2010 vs. June 2009.
One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.
Demand Better Content
FEBRUARY 1, 2011
"The company's sites, which include eHow , Answerbag and Livestrong , ranked the firm as the nation's 17th-biggest Web property overall in November, according to ComScore , as 105 million viewers clicked on its how-to articles and videos on topics such as 'How to sew your own pillow,'" reported the Los Angeles Times in an article titled, Demand Media shares jump 33% in trading debut. comscore. How would you feel if you found out that everything you are reading in the newspaper was chosen for you by a robot? Some of it is local, some national and some global.
comScore Releases First Public Report of Online Usage in Singapore
MARCH 27, 2009
According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. This is the first public report of online usage in Singapore. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. One of the most notable aspects of the report is that people in Singapore spend more time sending instant messages. Instant Messengers 24.2%
You Must Read This!
MARCH 19, 2013
Earlier this week, The Pew Research Center released a new report, The State of the News Media 2013 looking at the current state of American Journalism. Poynter has an excellent recap of the report with some additional insight in their news item, State of the News Media 2013 shows how industry is responding to 'continued erosion' of resources. billion ads, comScore found." comscore. What has become of the words that we read? we're much more interested in what gets a click, share, plus one, tweet, and more (and, that's not the hefty stuff). She's so heavy. google.
Traffic From StumbleUpon Has Dropped 53% Since July
The Realtime Report
NOVEMBER 7, 2012
Despite a “Pinterest-like” redesign unveiled back in September, StumbleUpon hasn’t been able to stop the continued decline in traffic. In June, comScore reported that traffic was down 24% from the previous year ( TechCrunch ). With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%.
Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 28, 2012
Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts.
comScore August 2010 Search Engine Rankings
SEPTEMBER 17, 2010
Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Here are the actual numbers, as released by comScore: comScore Explicit Core Search Share Report* August 2010 vs. July 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch Explicit Core Search Share Core Search Entity (%) Point Jul-10 Aug-10 Change Total Explicit Core Search 100.0%
comScore December 2009 Search Engine Rankings
JANUARY 18, 2010
comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. Here’s the actual numbers as released by comScore: December 2009 U.S. Core Search Rankings comScore Core Search Report* December 2009 vs. November 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch. Here’s the comScore comparison between December 2009 and November 2009: comScore Core Search Report* December 2009 vs. November 2009 Total U.S. In December 2009, Americans conducted 14.7
comScore February 2010 Search Engine Rankings
MARCH 10, 2010
Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, releases its comScore qSearch analysis of the U.S. comScore Core Search Report* February 2010 vs. January 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch. comScore Core Search Report* February 2010 vs. January 2010 Total U.S. Home/Work/University Locations Source: comScore qSearch. NASDAQ: SCOR) has released their monthly comScore.
comScore Search Engine Rankings for June 2009
JULY 20, 2009
comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. According to comScore, “In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 Here is the actual data, as reported by comScore: comScore Core Search Report June 2009 vs. May 2009 Total - U.S. comScore also says that we “conducted 14 billion searches in June, down slightly from May.. has 19.6 Yahoo!
comScore Releases May 2009 Search Engine Rankings
JUNE 18, 2009
comScore, Inc. NASDAQ: SCOR), has released its monthly comScore qSearch analysis of the United States search marketplace. Here are the official numbers, as reported by comScore: comScore Core Search Report* May 2009 vs. April 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch Share of Searches (%) Point Change May-09 vs. Core Search Entity Apr-09 May-09 Apr-09 Total Core Search 100.0 comScore says that “Americans conducted 14.3 comScore Core Search Report* May 2009 vs. April 2009 Total U.S. Yahoo!
comScore Releases August 2009 Search Engine Rankings
SEPTEMBER 23, 2009
comScore, Inc. NASDAQ: SCOR) has released their monthly comScore qSearch analysis of the United States search marketplace. You can keep up with my previous analysis of internet usage that I report every month or whenever new data is released. comScore Core Search Report* August 2009 vs. July 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch -- Share of Searches (%) -- Point Change Aug-09 vs. Core Search Entity Jul-09 Aug-09 Jul-09. comScore Core Search Report* August 2009 vs. July 2009 Total U.S. Google led the U.S.
The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
While some platforms excel in certain aspects of analytics reporting, others fall short. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Optimizing the current Twitter analytics to allow for more customization and deeper insights, would be a great way to make their reporting the best it can be. 2. Twitter. Facebook. YouTube.
Google Rolls Out New Mobile Friendly Tag
NOVEMBER 20, 2014
comScore: Mobile Social Networking is Responsible for Growth of Mobile Internet A new comScore report out today shows that mobile social. Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. The screen shot above is from my iPhone, and is shows the search results for my name, Bill Hartzer.
How Can Linkedin Grow?
MAY 24, 2011
Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It According to a 2009 report from comScore, visitors spent about 13 minutes on average at LinkedIn during October 2009, while Facebook users logged about 213 minutes. Market.
Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV
The Realtime Report
DECEMBER 12, 2012
Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. The average time spent (compiled using publicly available data from comScore and Alexa) on the web declined 2.4%, from 72 minutes to 70 minutes year-over-year. Time spent in mobile apps now totals 76% of time spent watching television. Do you spend more time on mobile apps or watching television? And which type of mobile apps consume more of your time?
How Fortune 100 Companies are Leveraging Social Media [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm, recently released a report detailing how the Fortune 100 companies are using social platforms. Thanks for visiting, Michael!
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
It is also easy for agencies to white label the reports. Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. Simply Measured. EdgeRank Checker.
Search Engine Rankings for September 2011
OCTOBER 13, 2011
Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing.
Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
Yet another interesting and in my opinion ludicrous comparison Joe Fernandez the CEO of Klout makes is the one he makes with the Neilson Report and Comscore. What he does not tell us is that neither Neilson or Comscore reports can’t be compared with the so called “data” you may see on a Klout profile. Beware of the Pied Piper on Social Media. Period.
comScore Says Google Leads Internet in Brazil and India
SEPTEMBER 15, 2009
comScore, Inc. comScore reports that Google’s web sites ranked “as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year. Here are the actual numbers from comScore: Top Ten Global Internet Markets by Google Sites' Share of Time Spent July 2009 Age 15+, Home & Work Locations Source: comScore - Total Minutes (MM) -- Google Sites' Share of Total Internet Google Sites Total Minutes Spent Online. In July, 2009, 29.8 Worldwide 1,541,617 145,473 9.4% -.
Search Engine Market Share for December 2013
JANUARY 17, 2014
Every month about this time, comScore releases their data for the search engine market share for the previous month. comScore also reported that during December 2013, 68.6 Google’s search engine market share rose.6 percent during December 2013. Google’s search engine market share is 67.3 percent, Microsoft (Bing) went up.1 percent to 18.2 percent, Yahoo! had 10.8
The Ultimate User-Generated Content Guide
OCTOBER 5, 2016
ComScore found brand engagement increases 28% when user-generated content is used in product videos. According to an L2 Inc report, when consumers witness user-generated content while shopping, the conversion rate increases by 4.6%. As a business, you look for ways to humanize your brand and build trust with customers. What Is User-Generated Content? Choose Your Social Space[s].