Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds.

Social Media 126

Social Media Hashtag Instagram Engagement 126

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Video 129

Video Social Media How To Trends 129

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Here’s what you need to know.

Social Media 104

Social Media Film Exercises Social Networking 104

Oktopost

MAY 26, 2020

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well.

Social Media 141

Social Media Banking Marketing Mobile 141

Likeable

AUGUST 23, 2021

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. Maybe your brand has never posted on social media before and you’re ready to take the first step. The Rest of the Feed. Ask “Why?”.

Social Media 81

Social Media Content Module Mobile 81

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Their social presence has such a clear personality.

Social Media 92

Social Media Brands Meme Real Estate 92

Sprout Social

DECEMBER 8, 2020

To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. More and more videos are being published, which means you’re competing against a lot of content. Optimize for social media.

Video 129

Video Social Media Study Instagram 129

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 114

Social Media Marketing Atlassian Team 114

Ignite Social Media

DECEMBER 11, 2023

If you’ve been following the social media landscape, you might remember Threads, the app from Meta designed to take on Twitter. Posts that typically garner engagement on other social media platforms are now also raking in likes and interactions on Threads. appeared first on Ignite Social Media.

Compete 101

Compete Energy Social Media Platform 101

Socialized

JANUARY 19, 2021

Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Why Photos Play an Important Role when Posted over Social Media?

Campaign 100

Campaign Social Media Patterns Apparel 100

Ignite Social Media

JANUARY 12, 2018

Back in December , Facebook reiterated that they will be giving video priority in the news feed. The channels are competing for your video content and thus launching new features to keep marketers engaged. Quality video content is still paramount so keep in mind these best practices when creating video content for social. .

Strategy 133

Strategy Social Media CPC Influencer 133

The Realtime Report

FEBRUARY 20, 2024

Internet protocol (IP) video could play a critical role in not only optimizing workflows and keeping down OPEX, but also creating new offerings for broadcasters to distinguish themselves and compete with new media providers. As a result, legacy business models must be revisited.

Industry 91

Industry Video Sports Compete 91

Ignite Social Media

AUGUST 29, 2017

Within Social Media these days, there is an influx of brands and businesses competing for that number one spot. Hope you enjoyed this month’s round up of social media that made us laugh! The post Social Media That Made Us Laugh This Month appeared first on Ignite Social Media - The original social media agency.

Social Media 110

Social Media Crowdsourcing One Spot Compete 110

Pixlee

FEBRUARY 8, 2021

Social media helps us connect with friends, family, and even strangers from halfway around the world. However, social media can also breed negativity, which can affect people’s mental health. For some people, affirmation on social media in the form of likes and comments can affect self-esteem.

Social Media 97

Social Media UGC Marketing Communities 97

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Video 132

Video Social Media Wireless Marketing 132

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

APRIL 22, 2020

Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Social media live streaming is dynamic, authentic and engaging.

Social Media 145

Social Media Privacy YouTube Instagram 145

Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name.

Small Business 91

Small Business Social Media Tips Content 91

Hootsuite

MARCH 27, 2024

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. What’s a social ad? A social ad is any content you pay to distribute to a specific audience on social media. Like we said above, boosted posts are technically a form of social ad.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

The Realtime Report

APRIL 28, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook. Any social media updates that we missed? Related Stories Which Social Networks Drive the Most Engaged Referrals? Let us know in the comments below.

News 170

News Social Media API Facebook 170

Jason Yormark

OCTOBER 18, 2010

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. There’s some great resources out there to target your job search when it comes to social media and community management jobs. The links below really do focus on social media and community are a great place to start.

Resources 196

Resources Communities Social Media Technorati 196

Harp Interactive

FEBRUARY 9, 2010

I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Provides a snapshot of your social media presence. is a simple and FREE service that makes updating your social networks a snap! Friend Feed.

Resources 243

Resources Ping.fm Tools Social Media 243

Kikolani

JUNE 27, 2011

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. Creating a Custom RSS Feed. The solution to this would be having an RSS feed with only your content in it from each of the sources you write for. xml version="1.0"

RSS 142

RSS Feed Feedly FeedBurner 142

Keyhole.co

SEPTEMBER 8, 2020

Have you ever come across a website that doesn’t have any social media icons? These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. Among these is legality, because these social media icons are still registered trademarks.

Social Media 59

Social Media Guidelines Marketing Instagram 59

Firebelly

JULY 22, 2011

Not everyone has common sense when it comes to social media. So, here are four social media mistakes that could’ve easily been prevented by common sense –. A common fallacy that people really believe is that all they have to do for their brand is set up a Facebook fan page or Twitter feed and get instant success!

Social Media 239

Social Media Apparel Loyalty Hashtag 239

Socialmedia.biz

JUNE 9, 2018

Whether you own a business or just want to gain a reasonable following on social media, having billions of other people to compete with isn’t ideal. Before we get into the principles of a fresh, relevant, and successful social media, it is important to address why your engagement and/or follower count has decreased.

Social Media 69

Social Media Hashtag Fashion Travel 69

Jason Yormark

APRIL 4, 2011

I was competing with thousands of other job applicants with my traditional cover letter and resume, and regardless of my qualifications, was often buried in an inbox of competition. How To Blog More Effectively Part 1: Keywords Social Media-ize Your Blog 5 Steps To A Professional Grade Blog On A Budget.

Social Media 226

Social Media Google Reader RSS HootSuite 226

Jason Yormark

JULY 27, 2010

Hell, even I’m guilty of over saturating my twitter feed with social media tweets. It’s giving the little guy the ability to compete with the big boys. I’ve always tried to be fairly grounded and transparent about my knowledge of social media marketing. But it’s a good start.

Social Media 200

Social Media Foursquare RSS Posterous 200

Keyhole.co

SEPTEMBER 8, 2020

Have you ever come across a website that doesn’t have any social media icons? These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. Among these is legality, because these social media icons are still registered trademarks.

Social Media 52

Social Media Guidelines Marketing Instagram 52

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Have you noticed this trend happening on your feed?

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Jason Yormark

JULY 27, 2010

Hell, even I’m guilty of over saturating my twitter feed with social media tweets. It’s giving the little guy the ability to compete with the big boys. I’ve always tried to be fairly grounded and transparent about my knowledge of social media marketing. But it’s a good start.

Social Media 200

Social Media Foursquare RSS Posterous 200

Jason Yormark

AUGUST 16, 2010

This is especially the case when you offer a product or service that is provided by major players that are hard to compete solely on price with. Deal Personalization This entry was posted on Monday, August 16th, 2010 at 5:01 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0

Small Business 205

Small Business Startup Social Media Compete 205