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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward.

Marketing 367
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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Now a public company with stakeholders to answer to, Pinterest has expanded their offerings to support shopping intent. It doesn’t hurt to syndicate it there.

Trends 128
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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

2018 content marketing trends, statistics and predictions. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Syndication. Call to action.

Template 167
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward.

Marketing 195
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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

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Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Canadian Media Consumption Trends. This upward trend is being driven by the adoption of smartphones. Magazine reading time down 77.5

Marketing 199