Techipedia: Tamar Weinberg
DECEMBER 18, 2012
Other challenges, like ensuring lead generation and a good ROI are more difficult to achieve, but not insurmountable. One that tracks ROI in today’s complicated media environment while also producing results? So, ask yourself these questions: Do I know how each incoming lead found my company? respondents had a 75.4%
Techipedia: Tamar Weinberg
FEBRUARY 11, 2015
What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. of the company’s revenue could be attributed to social.
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Techipedia: Tamar Weinberg
JANUARY 30, 2013
Many don’t do it well, mostly because they are hiring an outsourced company with staff that doesn’t necessarily have the same passion in a company’s mission as the company members themselves. Companies jump to market their business without addressing communications internally and externally.
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Social marketing is conversational marketing in large part.
Techipedia: Tamar Weinberg
APRIL 25, 2013
For example, say that you’re a company that sells affordable luxury vacation packages. In December, that all changed when Facebook named my company, Chango, as a preferred partner in FBX, and we brought Search Retargeting to Facebook. And, as with SEM, marketers can purchase the ads as efficiently as possible through real-time bidding.
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Many companies are placing the owner’s photo on the homepage or as the Twitter icon.
Techipedia: Tamar Weinberg
MAY 18, 2010
Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.
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