Keyhole.co

SEPTEMBER 12, 2023

That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game. For a stunning and profitable social media presence, start your free trial today!

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Oktopost

APRIL 2, 2020

Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. Social reporting in your social media marketing strategy.

Report 126

Report Social Media Tools ROI 126

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

Social Media Management 120

Social Media Management Social Media Platform Review 120

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different.

ROI 108

ROI CPC eBook URL 108

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey.

Survey 250

Survey Report Social Media ROI 250

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. There are reports to make and meetings to attend. Develop ROI measurement metrics that can reveal more information than standard options.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. Click To Tweet. Integration.

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

Harp Interactive

AUGUST 3, 2010

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours. Is he/she certified?

Questions 313

Questions Company Social Media Real Estate 313

agora pulse

SEPTEMBER 23, 2020

One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. You could be killing it on your social media channels, but your bosses and shareholders aren’t feeling it. Why Do Social Media Goals Matter?

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Company goals are the anchoring points of your marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Not all social channels tell you both reach and impressions. Use social media management tools to track audience growth across channels.

Metrics 100

Metrics Influencer Marketing Survey 100

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. 1 Analytics Tool for Growth Beautiful reports. But be careful. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What should you look for in a good social media collaboration tool? Your social media tool should not only generate reports but also allow you to share analytics with your team.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media.

Social Media 90

Social Media How To Skills Hubspot 90

agora pulse

JULY 31, 2020

In large organizations, gaining approval for hiring an agency takes time, and you may need to prepare a report defining the business needs. That may then need to go up through the approval channels, including … Your marketing manager. Don’t drag your potential social media agency on that long-winded journey with you.

Social Media 190

Social Media Marketing How To Social Media Management 190

Digimind

APRIL 19, 2018

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI.

Report 42

Report Social Media ROI Analysis 42

Keyhole.co

OCTOBER 20, 2022

For example, if Company A posted on Facebook to their 10,000 fans and received: 200 likes 100 comments 50 shares. Let’s plug this into the equation: Company A’s Engagement Rate = 350 / 10,000 x 100% = 3.5%. benchmark against your own social media profiles). How Do I Calculate Social Media Conversions?

Engagement 105

Engagement Metrics ROI Comparison 105

Sprout Social

SEPTEMBER 2, 2022

And yet, social media’s impact reaches every corner of your business. Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Free social media marketing training and resources. Level: Intermediate.

Training 117

Training Course Resources Social Media 117

Digimind

APRIL 19, 2018

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI.

Report 40

Report Social Media ROI Analysis 40

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Tools 62

Tools B2B Hubspot Analytics 62

Proactive Report

JULY 17, 2012

Having a skilled in-house social media manager can be a key factor, especially in a company that does not have the budget to pay an agency either a retainer, or use them to effectively run their online messaging models and communications. One of the secrets to social media success is the quality of your content.

Social Media Management 89

Social Media Management Social Media Yahoo Training 89

Oktopost

APRIL 10, 2019

Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Unfortunately, there can be a great deal of overlap when it comes to tracking lead sources, especially where social media is concerned. Lead’s Social Journey.

Conversation 99

Conversation Social Media ROI B2B 99

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Keyhole.co

JUNE 26, 2023

Total Followers = the number of people who follow your account For example, if Company A posted on Facebook to their 10,000 fans and received: 200 likes 100 comments 50 shares This means that their total engagement would be 350 (200+100+50). Create your social media reports What is a Good Engagement Rate?

Engagement 52

Engagement How To Metrics ROI 52

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools B2B Price ROI 144

agora pulse

SEPTEMBER 21, 2019

and 40% of consumers report making a purchase because of influencer recommendations. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

and 40% of consumers report making a purchase because of influencer recommendations. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%).

LinkedIn 140

LinkedIn HootSuite Skills News 140

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. VMG Digital.

Case Study 114

Case Study Marketing Directory Retail 114