Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

JUNE 7, 2022

It’s only natural to want to knock your IPO communications strategy out of the park. For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Keep reading to learn more about social’s role in your IPO communications strategy. After all, it’s a major opportunity.

Strategy 115

Strategy How To Hashtag Team 115

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What’s their email marketing strategy? What kind of content are they publishing on their blog? For example, analyzing your competitor’s social media might reveal gaps in your own strategy.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. What is competitor mapping?

Comparison 109

Comparison Analysis How To Sentiment 109

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. All the usual social channels lend themselves to B2B social publishing, though some are definitely better than others.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Affiliate sales support independent publishing. What Is Social Proof In Marketing?

comScore 299

comScore Marketing Case Study Review 299

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Social monitoring is the act of collecting the data centered around your brand, company, and products. Competitor Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. It provides a wealth of data and information to leverage in your pitches and client strategies.

Social Media 110

Social Media Strategy Case Study RFP 110

Sprout Social

JANUARY 23, 2024

In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected. As TikTok creator @ashathemuseologist puts it, “Topicals…is employing brand strategies that have never been before—have never touched this Earth.

Report 110

Report Brands Library Sentiment 110

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. All of this gives you a better idea of how to improve your Twitter strategy for sustainable growth. Shape your content strategy based on these trends to increase visibility and engagement. Are your Twitter posts generating any clicks?

Analytics 104

Analytics Twitter Tools Strategy 104

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Get them on board to allocate time and resources to your strategy.

Social Media 110

Social Media Insurance ROI Meme 110

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. Strategies for increasing SOV Looking for ways to improve your SOV?

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Measuring CPP is simple: divide the total campaign cost (including fees and production) by the number of posts published. This can reveal deeper insights beyond simple sentiment polarity. This trend is expected to continue into 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Oktopost

JULY 4, 2022

Social media management & publishing. If you had to publish each and every post manually, you’d do literally nothing else. Social Studio integrated and allowed publishing, engaging, and metrics across several social media platforms: Facebook. Note: Be sure to look for a social media platform that includes sentiment analysis.

B2B 131

B2B Social Media Management Metrics Social Media 131

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Mindjumpers

JULY 16, 2012

Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps companies anticipate a crisis before it occurs. The importance of social media in crisis management.

How To 255

How To Sentiment Issues Social Media 255

Keyhole.co

MAY 12, 2023

Let’s say you have a company that sells video games. Whenever new web content is published that matches your alert, you’ll receive an email notification with a link to that content. Keyhole’s real-time alerts provide valuable insights into your brand’s online reputation with sentiment analysis.

Tools 52

Tools Strategy Marketing Analysis 52

agora pulse

JANUARY 6, 2021

Review Scheduled Content or Publish Live Posts. If you need to publish posts manually or share time-sensitive content, set an alert to do so at the right time. Then select curated content that appeals to your audience and add it to your publishing queue: Use tools like BuzzSumo or Quuu to find high-performing content in your niche.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

JANUARY 9, 2024

A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Sprout Social

DECEMBER 6, 2019

There weren’t established processes or a structure in place, which meant there wasn’t a lot of visibility into what other functions of the broader team were publishing. Here are four ways prAna’s Social Media Lead aligns her social strategy to overall business goals every day. Not to mention, she was a team of one.

Strategy 60

Strategy Team Meeting Collaboration 60

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics. What is review analysis?

Review 127

Review Brands How To Analysis 127

Hootsuite

MAY 1, 2023

This also allows you to make more informed decisions regarding future content strategies. Post promotion: Implementing paid and organic strategies to boost posts. Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary.

Template 134

Template Templates Social Media Tips 134

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. The sooner you can replace Social Studio, the sooner you can start crushing your social strategy.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Free. G2Crowd Rating: 4.2.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. In marketing, automation in the right places is now essential to realizing the full ROI of any marketing strategy, including social media.

ROI 62

ROI Social Media Marketing Curation 62

Social Media Strategies Summit

FEBRUARY 13, 2020

They then craft a strategy that will resonate. As a result (at least partly) of their ability to drive brand awareness and leads through social media, the company has seen impressive results, with sales growing from $255,000 in total revenue in 2007 to $15.6 million in 2010 and $513 million in total yearly revenue in 2018.

B2B 150

B2B Social Media Brands Hubspot 150