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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. You’ll also want to measure the growth of your social circles and the level of social amplification from content shared, however, you’re drifting into the functionality of the analytics tools so you only want high level information here.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

The good thing about social media is that the opportunity cost tends to mostly be time. Whatever you can do to minimize the time you spend learning social media, and making your processes more efficient is worth it. Certain niches are more likely to see greater returns from social media. It’s rubbish traffic.

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Taking someone into the office of your busy-at-work programmers or directly into your manufacturing plant to see the process of creation can be really fascinating from an outsider’s perspective. Don’t you want to know how crayons are made ?

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

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