Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

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Analytics Sentiment Analysis Patterns 113

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Products 135

Products Social Media FAQ Sentiment 135

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. How is artificial intelligence used in marketing? Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. What is AI-driven customer experience? These are the most prominent ones.

Sentiment 104

Sentiment Analysis Patterns Price 104

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company.

Company 124

Company B2B Loyalty Survey 124

Convince & Convert

MARCH 7, 2024

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. What is competitor analysis in marketing?

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is complaint management?

Reputation 105

Reputation System Brands Knowledge Base 105

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. This allows you to observe how people are responding to products or services in multiple scenarios, and track what types of conversations are happening.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

Comparison 109

Comparison Analysis How To Sentiment 109

Sprout Social

OCTOBER 19, 2023

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Social Media Strategies Summit

SEPTEMBER 22, 2023

Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Positive comments.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. For example, you might anticipate a new product launch or business merger before it actually happens.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. It all depends on your company’s priorities and the scope of the service you offer. They expect a quick resolution, too.

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although we might think of “monitoring” as a passive process, it’s honestly anything but. This is where something like social media sentiment analysis can really save the day. The “monitoring” piece looks at actual feedback from your audience.

Reputation 96

Reputation Sentiment Analysis Notification 96

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But this process comes with its own set of challenges. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

BeingOptimist

MAY 17, 2023

Auto Dialing Campaigns: Understanding the Power of AI Auto dialing campaigns involve the automated process of making outbound calls to a list of phone numbers. Improved Efficiency and Productivity AI-powered auto-dialers streamline the calling process, enabling sales teams to optimize their time and resources.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

MAY 31, 2023

Many people claim that AI can increase your team’s productivity, but is there any evidence to support this? With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Now, we’re changing our processes to accommodate state law. According to Bedell, there is.

Sentiment 122

Sentiment Press Release Analysis Team 122

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. In this time, software companies developed tools in-house to automate the process of gleaning insights from massive datasets or to better personalize experiences.

Software 119

Software Training Energy Team 119

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Existing product names: What are well-known product names in your niche?

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

OCTOBER 15, 2020

Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Think about it: Every team in your company is full of experts. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Common objections or concerns customers have.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. But competitor benchmarking compares your processes, products, and ROI against competing brands.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. They use neural networks, natural language processing (NLP) and named entity recognition (NER) to contextually understand customer queries and provide the appropriate responses.

Conversation 78

Conversation FAQ Sentiment Banking 78

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. For example, Simpli.fi

Analytics 84

Analytics Conversation Brands Sentiment 84

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. At the most basic level, competitive analysis is simply the process of learning about your competitors. 3 benefits of performing competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand.

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Examples Template Templates How To 103

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Social listening is the process of monitoring and analyzing social media and the web to see what people are saying about your brand. Sharing content related to the company or brand.

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

MARCH 30, 2023

By doing this, businesses can better understand what people think about them and their products and use that information to improve their business. Improved customer service: By using brand monitoring tools , companies can quickly respond to any negative comments or complaints that customers may have. Regret not starting early?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Oktopost

JUNE 4, 2020

Use of company social accounts. This is especially true in the world today when social distancing has driven many business processes and communications to social media. In addition, with more and more mobile-addicted millennials joining the workforce, companies need to be prepared for their extensive social media use.

Policies 146

Policies Social Media Guidelines Sentiment 146

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Click-through rate Click-through rate (CTR) is a valuable influencer marketing metric because it measures the audience’s interest in your brand or product. This trend is expected to continue into 2024. Ready to track your ROI?

Metrics 52

Metrics Influencer Sentiment ROI 52

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” AI can quickly process large amounts of data and provide insights that would e difficult for humans to identify on their own.

Team 148

Team Marketing ROI Training 148