Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Read All About It!

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies. Not everyone agrees with this… before it hits the fan, that is. Fire drills are important.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

DECEMBER 24, 2010

And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Comment as pts moderator Linda Machado Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text.

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Just ask your customers, ‘Where did you hear about us?’ Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 22, 2010

decision on what to measure will be unique to each company. Just as CRT/tanaka’s Life… supplemented campaign did. [.] 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] It’s worth the time to put thought into what to [.] Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 14, 2010

As always in good company with the Tinu and the others. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

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Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Read All About It!

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words). 5 influence traps you must avoid , by Valeria Maltoni. Read All About It!

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

DECEMBER 14, 2010

Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. There is always one company willing to hire the not so top notch applicant because of budget. Read All About It!

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Class How To Applications Course 227

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. I like these little "technical" posts. gotta write more of my own. when I actually know how to do something ;-) I think my blog tries to use pretty permalinks so it redirects back to the blogs front page if it can.

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Class Tumblr Template Templates 241

Waxing UnLyrical

JANUARY 13, 2011

Of course that quote was said and used in jest, and Im not insinuating that Shanans co-workers/company leadership are a bunch of "old people", but I think its a relevant insight to the chasm younger generations often have to navigate to successfully communicate with generations who didnt grow up immersed in the tech world like we did.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

Class 178

Class Flickr WordPress Template 178

The Way of the Web

APRIL 7, 2011

A nice free T-shirt – and they’re one of those rare companies that actually sends things outside of the U.S I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc.

CPM 33

CPM Marketing Postrank NoFollow 33

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? And if more folks did this, there would be fewer spammy DMs (or even @ replies)… which could, conceivably, lead to richer, actual , interactions. The other point that Dan made, that I thought was really interesting, was why we (anyone) are (is) in social.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 10, 2010

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Allowing ourselves to write outside of the releases or pitches we craft gives us an outlet to experiment, practice and perfect. (Or Or as you said, almost perfect!)

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). And the same goes of anyone encouraging people to look to be "listed."

List 161

List Class How To Comments 161

Akamai Marketing

MARCH 29, 2011

Are you hoping to help along your SEO efforts? Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Then live it. Entertainment.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. I think even for large companies, people are starting to make decisions on the recommendations of their friends. Read All About It!

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Class Comments Eventful Conversation 211

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 149

Social Media B2B Strategy Consultant 149

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. We became good friends. The fundraiser was a success. And now, years after we have both moved on, we are still in touch. Not because he turned me down for a speaking gig that would probably have stressed me out any way.

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. And just because someone has a gazillion Twitter followers doesn’t mean they actually make a difference to how you and I live our daily lives, or whether they influence our day-to-day consumption, purchasing and other behaviors. Read All About It!

Class 233

Class Campaign Klout Influencer 233

Viper Chill

MARCH 1, 2010

Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive.

Resources 77

Resources Netvibes Marketing Delicious 77

Kikolani

JUNE 28, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. Search Engines / SEO.

Marketing 119

Marketing Postrank eBook RSS 119

Kikolani

JULY 23, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a new SEO blogging contest, and some creative sheep LED art on kikolani.com. SEO spammers vs. the white hat army – how to know them and who will win. Search Engines / SEO / Analytics. The Resources Mashup. Blogging / Writing.

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Resources SEO GPL Mashup 129

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Policies Flickr Comments 215

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. Goats, not sheep. Has AT&T noticed you?

Wireless 185

Wireless Class Feed Feedly 185

Viper Chill

MAY 6, 2010

You will find blogs with tips here and there on Wordpress SEO , and I go and write what I think is the only guide you’ll ever need. While the service was a little too basic to pay for, I do still enjoy the company’s Postrank tool. Each step on the way has given me a post idea I can write about.

How To 77

How To Delicious StumbleUpon Postrank 77

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

JANUARY 27, 2011

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. It doesnt help build any meaningful media relations if you keep pitching every single minutia from a clients company. Read All About It!

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Class Press Release Flickr Comments 279

Waxing UnLyrical

DECEMBER 7, 2010

After all, who wants to do business with a company that has a “bad&# name? It’s a name they feel comfortable being associated with. And now, with social media, we’re extending that quest to the social Web. Or with a person whose reputation is dodgy? Who even wants to talk to someone like that? Read All About It!

Reputation 183

Reputation Postrank Class Tourism 183

Techipedia: Tamar Weinberg

JUNE 16, 2010

Some tools you can use are Social Mention , Trackur , and PostRank. People are following AT&T because they care about AT&T, not about some no-name behind the company. Some (OK, most) of them I have not been asking myself, nor have I been checking out PostRank, which I should. Yes, I did just say that. Have a nice one.

Questions 277

Questions Social Media How To Postrank 277

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Take it from Nick Lucido , a PR student, and a very smart one at that. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 258

Class Education Metrics Creative Commons 258