Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Still A Good Marketing Platform?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Following up.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Products 135

Products Social Media FAQ Sentiment 135

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. It all depends on your company’s priorities and the scope of the service you offer. They expect a quick resolution, too.

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels. or G2), it goes far beyond that. Translation?

Reputation 96

Reputation Sentiment Analysis Notification 96

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. This allows you to observe how people are responding to products or services in multiple scenarios, and track what types of conversations are happening.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. How is artificial intelligence used in marketing? Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. But how do you know if your content is enhancing what people think about your company? Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. What is competitor mapping?

Comparison 109

Comparison Analysis How To Sentiment 109

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Customers might be demanding more eco-friendly products.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 104

Reputation System Brands Knowledge Base 104

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Social listening involves tracking words and phrases across social platforms and websites, then analyzing and learning from the results. That’s vital intelligence you just can’t afford to overlook.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.

ROI 100

ROI Platform Storify Sentiment 100

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Over the last 15 years, Sarah has led marketing teams both in-house for companies like Square, and on the agency side as the brand agency of record for Salesforce.

Atlassian 118

Atlassian Strategy B2B Apple 118

Oktopost

MARCH 20, 2022

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. The benefits of social listening span departments from Marketing to Product to Customer Support. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 101

Resources Telecommunications Collaboration Project 101

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur!

Platform 78

Platform Social Media Small Business Instagram 78

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Existing product names: What are well-known product names in your niche?

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

MAY 31, 2023

Many people claim that AI can increase your team’s productivity, but is there any evidence to support this? With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. What can communications teams do with AI? According to Bedell, there is.

Sentiment 122

Sentiment Press Release Analysis Team 122

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The opposite is true.

Report 65

Report Atlassian Brands Sentiment 65

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies.

Social Media 124

Social Media Sentiment Data Team 124

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees.

Examples 59

Examples Brands Sentiment Reputation 59

The Realtime Report

DECEMBER 12, 2012

The Fortune Global 100 companies are mentioned 5.6 And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, which it launched today.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Network Marketing

FEBRUARY 28, 2024

While it offers unprecedented opportunities for engagement and brand promotion, it also exposes companies to the risk of public backlash and reputational damage. Understanding Social Media Crisis Management: In the era of social media, crises can escalate rapidly, spreading like wildfire across various platforms within minutes.

Social Media 56

Social Media Reputation Sentiment Issues 56

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

Reputation 129

Reputation Tools Brands How To 129

Keyhole.co

MARCH 30, 2023

By doing this, businesses can better understand what people think about them and their products and use that information to improve their business. Improved customer service: By using brand monitoring tools , companies can quickly respond to any negative comments or complaints that customers may have. Regret not starting early?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52