Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. So, how do you know that the connections you’re making on social media are leading you toward that goal and drawing you closer to hitting your revenue targets?

ROI 62

ROI B2B Organization Platform 62

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117

The Realtime Report

MAY 7, 2021

In my work at Logical Position , I help small business owners build the strategies, actions and goals that will lead to long-term marketing success. An online company might prioritize another metric like revenue generation or achieving a certain return on ad spend (ROAS). There are no shortcuts here either.

Small Business 195

Small Business Marketing Meeting Discount 195

Social Media Strategies Summit

NOVEMBER 28, 2022

Nor will blowing your marketing budget on driving traffic to your FB page. From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. Facebook has a whopping 2.9 It All Starts with Targeting.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Start with these fundamentals: 1.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Keyhole.co

MARCH 4, 2024

Carefully establishing your social media goals helps your business: post with purpose and strategy, justify marketing spend, make data-driven decisions, determine the return on investment (ROI), and synchronize social media and general marketing activities. The average American spends three and a half hours on their phone daily.

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Still not sure what metrics to track for your specific business?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9

Examples 62

Examples B2B ROI CPA 62

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Still not sure what metrics to track for your specific business?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

The Realtime Report

APRIL 24, 2024

” Creating FOMO for Future Events When you share the glowing feedback, powerful insights, and exciting moments from your event with the wider world (especially those who didn’t attend), you’re generating major FOMO (Fear Of Missing Out). Time to put on your superhero cape and get ready for some post-event magic!

Eventful 91

Eventful Survey Loyalty Authentication 91

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. But first, let’s start with a definition. Image source.

Examples 165

Examples Instagram Brands Transportation 165

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. The goal with this strategy is not overnight success that leads to an immediate sale.

Tools 144

Tools B2B Price ROI 144

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

Visually SM

JULY 27, 2020

It is possible to raise interest in products, generate interaction, and even work on customer service. Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

OCTOBER 19, 2023

Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Keyhole.co

JANUARY 21, 2024

You can become more visible and recognizable in the crowd of other companies by showcasing your unique values and offers on Twitter. Here’s a list of the leading countries by the number of Twitter users : United States (95M+) Japan (67M+) India (27M+) Brazil and Indonesia (both 24M+) United Kingdom (23M+) 2. Is it spotless?

Examples 52

Examples Strategy Twitter Marketing 52

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

NOVEMBER 10, 2023

Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company. It doesn’t focus on external factors like how other businesses are performing on those same metrics. For example, a company compares its marketing campaign ROI to its competitors.

Metrics 59

Metrics Analysis Comparison Price 59

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception?

Marketing 132

Marketing How To Sample Samples 132

Koka Sexton

JUNE 18, 2023

Explore different ways to generate leads! Let’s delve into how to create effective campaigns and generate quality leads to maximize the success of your business. Introduction Lead generation is a process of acquiring interested prospects and turning them into leads for your business.

Discount 59

Discount eBook Campaign Process 59

Oktopost

MARCH 7, 2022

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Social monitoring is the act of collecting the data centered around your brand, company, and products. As marketers, we know the MarTech space is crowded.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI-driven marketing is set to drive 45% of the total global economy by 2030.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

JANUARY 12, 2021

And many companies still underestimate the value of their social followers. For the companies that are successfully using social to better engage with followers, social measurement is more than simply a tool to prove the channel’s impact. But your social posts probably reach only about 5% of your followers.

Marketing 133

Marketing CPC Consultant Trends 133

Social Media Strategies Summit

NOVEMBER 18, 2020

If you’re in the same league of lost marketers, here’s something you need to understand: Despite social media’s growing role in driving sales, it continues to be a place where people come to interact with friends and family. Your answer will govern your metrics and strategies. Image via Sprout Social. Image via Sprout Social.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Here are our favorites. Find relationships.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. Companies often overlook the potential of the free promotional tools Facebook has. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy.

Strategy 52

Strategy Facebook Marketing Groups 52

Oktopost

MARCH 2, 2020

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? But, that’s consumers not B2B.

B2B 136

B2B Marketing Construction Committee 136

Oktopost

OCTOBER 10, 2022

Visibility is a key precondition when it comes to generating engagement. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. In-View Time: The average time a lead spends viewing your ad.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

NOVEMBER 18, 2021

IRM tool helps you keep a track of your social media influencers, from engagement, metrics, content to results. . You can see the key performance metrics for influencers. Keyhole is best suited for agencies and B2C brands looking to get their engagement metrics and analytics aggregated across every platform.

Influencer 124

Influencer Campaign Tools API 124

Keyhole.co

DECEMBER 14, 2023

These are fast, secure, and offer some unique automation, tracking, and analytics features. It offers real-time social media analytics and management features. It offers real-time social media analytics and management features. It also lets you analyze competitors and generates accurate benchmarking of your digital presence.

Price 52

Price Hashtag Metrics Analytics 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

NOVEMBER 23, 2022

As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 5: Show employees what’s in it for them.

LinkedIn 115

LinkedIn Tips Curation Training 115