Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. You need to establish the value equation for your company or client and provide results that meet that framework. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP.

ROI 69

ROI Case Study Health Care Insurance 69

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, with the right brand advocacy strategy, you can realize a stunning ROI. For employees it’s about loving their work, the company culture and, of course, the product.

Brands 128

Brands ROI UGC Authentication 128

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Source: Salesmanago. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JANUARY 24, 2024

According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

Influencer 102

Influencer Brands Collaboration Authentication 102

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. A busy Facebook group page not only fosters customer loyalty, it also shows customers who are on the fence that your brand is worth engaging with. One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

SEPTEMBER 18, 2023

Company goals are the anchoring points of your marketing budget. But if the company’s cost of goods sold is not considered, the company could still lose money despite the good ROAS. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

SEPTEMBER 10, 2020

And although we might not always be conscious of our “experience” as users ourselves, these interactions result in positive feelings and brand loyalty. Companies that invest in UX score a huge ROI. You might have heard this one before: for every $1 a company spends on UX, they see a return of $100.

Tips 126

Tips Sentiment Marketing Real Estate 126

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. This helps determine the ROI of customer-centric engagement and service. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them.

Examples 103

Examples Template Templates How To 103

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI. Your ROI is unsatisfactory. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI. Your ROI is unsatisfactory. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Awareness or loyalty? We often forget that ROI is not just about return, it’s about investment as well. Don’t overlook the other numbers, such as sentiment and net promoter score.

Social Media 117

Social Media NGO ROI Research 117

Mindjumpers

MAY 6, 2011

Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). a key metric should be brand loyalty. Social media loyalty: me like you long time (but me hard to get). Work out Your Social Strategy.

Social Media 180

Social Media Loyalty Cost Reputation 180

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Organic posts help to build your awareness, follower loyalty, and brand personality. Catering to a niche audience inspires loyalty. But, a lower up-front investment coupled with a higher purchase rate means your ROI will be stronger the more niche you go.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. Keyhole is world’s the top company for hashtag research. It makes sense: whichever brand wins the most loyalty and makes the biggest splash wins the largest share of the market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Pixlee

NOVEMBER 10, 2016

For companies that use social commerce, their followings are continuously growing and accessible. People who have regular contact with a company are more likely to recommend that company. Customer Loyalty and Retention. The objective you decide upon should be kept in line with company key performance indicators (KPIs).

ROI 40

ROI Loyalty Metrics Engineering 40

Pixlee

APRIL 18, 2017

Using media analytics, marketers can rationalize the ROI and prove the value of social media. Marketers should consistently track all chatter associated with their brand online: keywords, sentiment, language, etc. Using these metrics, marketers can ensure that their social media content is effective and justify social’s ROI.

Analytics 47

Analytics Data Strategy Marketing 47

Sprout Social

DECEMBER 16, 2019

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. Emotions can be difficult to quantify, and yet they’re major indicators of brand health and loyalty. After all, brands rightfully want to see an ROI from social media. Do you want to drive sales?

Social Media 99

Social Media How To Metrics Analytics 99

Pixlee

APRIL 18, 2017

Using media analytics, marketers can rationalize the ROI and prove the value of social media. Marketers should consistently track all chatter associated with their brand online: keywords, sentiment, language, etc. Using these metrics, marketers can ensure that their social media content is effective and justify social’s ROI.

Analytics 40

Analytics Data Strategy Marketing 40

Hootsuite

OCTOBER 28, 2019

Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., one to 10) or sentimentally (e.g., Net Promoter Score , or NPS, is a metric that measures customer loyalty. traffic from a Facebook post vs. traffic from an organic Google search). Net Promoter Score (NPS).

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

DECEMBER 9, 2020

And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. Forrester predicts that spending on loyalty and retention marketing will increase by 30% in 2021 as CMOs assert control over the full customer lifecycle. Are you pulling customer intelligence from social listening?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Social Media 131

Social Media Trends Loyalty Data 131

Oktopost

JULY 13, 2023

Good social media publishing – the kind that turns your social channels into the high-ROI powerhouses they could be – takes a lot of time and resources – and scaling your social media ROI takes even more. Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Imagine that company A has roughly 3,000 followers on LinkedIn.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult. Source: Buffer) 4.

HootSuite 111

HootSuite Brands Price Collaboration 111

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Your company needs to be part of that conversation. Your company needs to be part of that conversation. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Be where your customers are.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Mindjumpers

AUGUST 9, 2012

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. And once they listen – so will their friends and this is when social ROI becomes attainable. Personality creates loyalty. This is of course paramount to making the wheels of the bus go round.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Keyhole.co

MAY 12, 2023

Right from the number of posts mentioning it to impressions with sentiment analysis, you can get it all in a single dashboard. It provides real-time social media analytics that can help you track the performance of your social media campaigns and measure your social media ROI.

Reputation 52

Reputation Tools Sentiment Review 52

Sprout Social

NOVEMBER 16, 2021

Their top-tier social customer service strategy drives sales and incredible customer loyalty— the proof is on social. Their customer service is an added reason why their company and product is top notch. Prove your ROI by increasing sales through social. Shoutout to @MeUndies ! pic.twitter.com/QRPYSW15Wc. — Travis K.

Social Media 140

Social Media UGC Analysis Conversation 140