Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear.

Data 142

Data Repository Team Process 142

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Products 135

Products Social Media FAQ Sentiment 135

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. And this informs your marketing game plan. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service.

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company.

Company 125

Company B2B Loyalty Survey 125

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making?

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. How is artificial intelligence used in marketing? Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. There is a massive amount of social media data available today, and businesses are eager to tap into it.

Social Media 78

Social Media Sentiment Metrics Data 78

Convince & Convert

MARCH 7, 2024

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

Research 140

Research Strategy Influencer Survey 140

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Competitor Analysis. Social listening.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. What is competitor mapping?

Comparison 109

Comparison Analysis How To Sentiment 109

Sprout Social

OCTOBER 19, 2023

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Customers might be demanding more eco-friendly products.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. These tools create positive experiences and inform brands on how to improve their service. What is customer service software?

Software 85

Software Tools Knowledge Base Hubspot 85

Oktopost

MARCH 20, 2022

The benefits of social listening span departments from Marketing to Product to Customer Support. You can always edit and refine settings for a live query to make sure you’re getting only relevant information. In the Authors tab, you can track top social media users writing about any subject and estimate their reach and sentiment.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Then, use this information to inform business decisions and improve your brand’s online presence. Think about it: Every team in your company is full of experts. Valuable insights they make look at include: Customer sentiment.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. That’s not a controversial statement.

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. From positioning and messaging to your content and product, there’s so much to gain by leveling up your monitoring being direct mentions.

Reputation 96

Reputation Sentiment Analysis Notification 96

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MAY 31, 2023

Many people claim that AI can increase your team’s productivity, but is there any evidence to support this? With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. What can communications teams do with AI? According to Bedell, there is.

Sentiment 122

Sentiment Press Release Analysis Team 122

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. I started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text.

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

MAY 21, 2020

Social media monitoring is the act of monitoring social media for information relevant to your business. You can also use this information to test messaging and measure ROI. Social media monitoring is about gathering information—collecting all the data and details you can. What is social media monitoring? Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees.

Examples 59

Examples Brands Sentiment Reputation 59

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Existing product names: What are well-known product names in your niche?

Advertising 105

Advertising Social Media Strategy Tools 105

Keyhole.co

MARCH 30, 2023

By doing this, businesses can better understand what people think about them and their products and use that information to improve their business. Brand monitoring is undeniably a promising way to keep track of what people say about them online and use that information to improve their business. Regret not starting early?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Who consumers are, where they are, what they’re talking about, how they feel about something—all of this information already lives on social. The Director of Brand.

Organization 125

Organization Sentiment Social Media Management Analysis 125

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 102

Influencer Brands Collaboration Authentication 102

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need.

Social Media 124

Social Media Sentiment Data Team 124

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. That means monitoring social media conversations where people discuss your brand and products without @-ing you. Monitor for phrases like “{your brand/product} + worst.”

Strategy 130

Strategy FAQ Guidelines Policies 130