Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Many B2B companies build their social marketing strategy around LinkedIn. Retailers go all-in on Instagram and TikTok.

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Social Media Strategy Exercises Retail 107

Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. View this post on Instagram.

Campaign 134

Campaign Retail Loyalty Marketing 134

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Waxing UnLyrical

AUGUST 15, 2019

It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. 23% are taken to another social platform (thus further increasing engagement and brand loyalty). 5% are taken to a campaign page. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

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Strategy Discount How To Retail 106

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. This leads to stronger connections and loyalty that stimulate your sales. This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns.

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Sentiment Marketing Analysis Loyalty 128

Hootsuite

JULY 6, 2022

Organic posts help to build your awareness, follower loyalty, and brand personality. Partner with influencers to sell your products. So, one of the best ways to get your products in front of potential customers is through Instagram influencer eCommerce marketing. Choose micro-influencers or folks with a smaller following.

Instagram 119

Instagram HootSuite UGC Influencer 119

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling.

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Video Retail Influencer YouTube 131

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics. They Like posts.

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Engagement Brands Review Influencer 133

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. Ask your followers. Use creator platforms.

Campaign 101

Campaign Content How To Influencer 101

Mindjumpers

JUNE 19, 2012

Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard.

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Foursquare Badge Wikipedia Statistics 267

Hootsuite

DECEMBER 9, 2020

How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. How are B2B organizations connecting their sales team to prospects without events and conferences?

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Questions Social Media Strategy Survey 142

Keyhole.co

JULY 29, 2023

This strategy not only strengthens the bond with customers but also provides a platform for fans to showcase their creativity and loyalty. You don’t have to be a B2C company. Influencer collaboration for brand advocacy Starbucks collaborates with influencers to enhance its brand advocacy.

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Campaign Social Media Strategy Hashtag 52

Audiense

JUNE 28, 2018

In this series of blog posts, we aim to do this by analyzing niche software categories and understand their audiences better, suggest the top publications, micro-influencers and other useful information for each of them. Social & Relationships: Advocacy, Loyalty & Referrals. Social & Relationships: Influencers.

Advertising 83

Advertising Affiliate marketing Influencer Data 83

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. But it’s not just digital banks and fintech companies that find success on TikTok.

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Questions Banking Insurance HootSuite 106

The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Measuring influence or just tracking loyalty? and Flickr.

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Klout Loyalty Social Networking Influencer 49

Pixlee

APRIL 2, 2019

Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Empower Influencers.

Strategy 59

Strategy UGC Hotels Marketing 59

Twist Image

FEBRUARY 1, 2013

That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had).

Apple 107

Apple Microsoft iPhone Loyalty 107

Later

APRIL 9, 2020

With over 1 billion active users on Instagram, partnering with influencer affiliates could help you reach a huge and highly profitable audience. Affiliate marketing is a system that allows influencers to promote a brand’s products or services and earn a commission from the clicks or sales they generate. In short, it’s a smart move!

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Affiliate marketing Affiliate network Instagram Marketing 97

Sprout Social

FEBRUARY 18, 2020

Responding to customers has been shown to lead to stronger brand loyalty among customers. Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. What is social media monitoring?

Social Media 132

Social Media Strategy Brands Airlines 132

Keyhole.co

MARCH 7, 2023

Whether you’re a budding influencer or a small business owner, increasing your Instagram followers can boost your presence significantly. This can help build brand loyalty and establish your brand as a leading competitor in your industry. Find out influencers for your next campaign on Keyhole 8. Don’t worry, though!

Instagram 52

Instagram UGC Hashtag Collaboration 52

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Max Width Video.

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Report How To Analytics Social Media Management 105

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. A brand that received emphatic praise was Chewy, the beloved pet food and products company.

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Report Atlassian Brands Sentiment 63

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? And 23% of users follow companies and brands they purchase from on social media. But the loyalty built along the way will pay off in purchases in the long run.).

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Strategy Brands Facebook How To 102

Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! The Hershey Company.

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Brands Retail Apparel Fashion 40

Pixlee

JANUARY 26, 2021

For ecommerce retailers in particular, this calls for a greater focus on product packaging and presentation. The box you send to your customers is one of their earliest touch points with your brand, and can influence their desire to promote your product online.

Engagement 52

Engagement Apparel Loyalty Retail 52

Sprout Social

OCTOBER 17, 2022

Some companies use it as a retention strategy as well. Everyone loves random acts of kindness, but if a brand is able to show they understand the wants and needs of their customer base, they can gain customer loyalty. The online pet retailer Chewy uses surprise and delight to help grieving pet parents.

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Brands Fashion Eventful Hosting 93

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. Customer experience (CX) is your customers’ perception of their interaction with your company. It comes from one simple question, “on a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”

Tips 109

Tips HootSuite Survey Template 109

Buffer Social

NOVEMBER 20, 2018

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. In 2014, Tommy’s Superfoods was born.

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Hashtag Campaign Brands Retail 100

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Social CRM Influencer Klout Social Media 135

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

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Social Networking Sites How To StumbleUpon 136

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. According to Bain and Company , a 5% increase in customer retention produces more than a 25% increase in profit.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Keyhole.co

MAY 9, 2023

Build strong partnerships: Partner with niche influencers to reach a vast audience. Besides, you can partner with niche-specific influencers for promotion. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. On the other hand, it subtly fosters brand engagement and loyalty.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Hootsuite

SEPTEMBER 24, 2019

A creator account has its own set of benefits for influencers and content creators. As we explain in our post on creating an Instagram aesthetic , color influences buying decisions and brand recognition. Aim for personal connection: Stories are a huge driver of Instagram direct messages that help build follower loyalty.

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Instagram Tips Marketing Hashtag 112

Rebekah Radice

DECEMBER 5, 2016

My 7 predictions that will rapidly transform how your company uses social media. In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Regularly walk through how a customer perceives your company. Interviews with employees or influencers.

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Trends Social Media Strategy CSR 146

Pixlee

FEBRUARY 1, 2019

These encourage them to re-purchase and help build loyalty while helping you move products that need to be sold. Deepening brand loyalty for existing customers and motivating them to refer should be your priority. Look to influencers within your community. Influencers can drive real business results for your brand.

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Discount UGC How To Apparel 41