Dave Fleet

DECEMBER 4, 2017

It has changed the way companies communicate, the way they operate, and the way they connect with people. People like Lionel Menchaca and Richard Binhammer at Dell, Frank Eliason at Comcast, Zena Weist at H&R Block and others paved the way for large companies to use social media to connect with customers directly.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

APRIL 15, 2013

Whether you’re just starting out or if you’ve been in the business for years, it’s incumbent upon you to constantly learn in order to stay on top of our industry. Set up news alerts for your company and/or your clients. Listen to the radio or to podcasts about industry news. Nowadays, companies demand more.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

AUGUST 25, 2010

I’ve spent the last two years of my career at Thornley Fallis Communications , joining the company as a Senior Consultant in 2008 and being promoted first to Account Director and subsequently to Vice President. Today, I’m happy to announce the next step in both of those areas of my life. Moving on professionally.

Proposal 388

Proposal Team Industry Consultant 388

Dave Fleet

APRIL 15, 2013

Whether you’re just starting out or if you’ve been in the business for years, it’s incumbent upon you to constantly learn in order to stay on top of our industry. Set up news alerts for your company and/or your clients. Listen to the radio or to podcasts about industry news. Nowadays, companies demand more.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 2, 2012

While trust in business as an institution remained steady, business is not meeting the public’s expectations when it comes to building trust in companies. So what do this year’s results mean for companies in Canada, and those using social media in particular? CEOs are now the least credible spokespeople in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

JULY 28, 2010

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

DECEMBER 21, 2011

Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Do they go to news sites to see what’s going on with the company or the product? And yes, some companies aren’t paying attention. Do they go to blogs to check out discussions there?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties. Low-cost content production is gaining traction.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

JUNE 17, 2010

According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. It’s hard to name an industry that isn’t affected at some level by the growth in smartphone technology, from fast food ( Pizza Hut iPhone app , for example), to television content ( Rogers On Demand Mobile ).

Mobile 304

Mobile Retail Smart Phone iPad 304

Dave Fleet

MAY 25, 2011

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

FEBRUARY 7, 2011

Fast Company: UFC and Its Gang of 4.6 Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.&#. Facebook as a battleground. Million Facebook Friends Body Slam Sports Broadcasting. Engaging on Facebook.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

OCTOBER 17, 2017

In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. People” aren’t just something that happen at a company – they don’t just suddenly show up one day, out of the blue. Want to try uncomfortable? Our team turned a streetcar into a concert venue.

Team 186

Team Construction Skills Groups 186

Dave Fleet

OCTOBER 17, 2017

In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. People” aren’t just something that happen at a company – they don’t just suddenly show up one day, out of the blue. Want to try uncomfortable? Our team turned a streetcar into a concert venue.

Team 150

Team Construction Skills Groups 150

Dave Fleet

NOVEMBER 17, 2010

The new console incorporates three new elements into the existing search functionality: Creation of topic stacks by keyword group: allowing more targeted search results to be displayed (you could, for example, focus in on company and brand mentions rather than broader industry conversation).

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

JUNE 15, 2010

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). This has implications for several functions within companies: Sales. I came away impressed. Community management.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. While you’ll hear nuances in terminology and small differences in approach, you’ll see thought leaders in our industry take a similar approach. Listen; engage; develop.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JUNE 16, 2011

Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means. His conclusion: While it’s not entirely a bad idea to outsource social media, companies might be better off focusing on their product first. The exception: online startups?

Startup 401

Startup Social Media Skills Aggregator 401