Writtent Blog

DECEMBER 21, 2023

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. With a sports theme, of course.

B2B 93

B2B Strategy Tips Content 93

Social Media Strategies Summit

FEBRUARY 13, 2020

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. It all depends on your company’s priorities and the scope of the service you offer. They expect a quick resolution, too.

Software 86

Software Tools Knowledge Base Hubspot 86

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Order the product on their home laptop.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Email Marketing Tools 3) HubSpot HubSpot automates various marketing, sales, and customer service activities.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JUNE 28, 2023

With automation tools, companies can target a larger range of customers and prospects across a range of channels. Increased scope and scale of campaigns: Companies can run campaigns on multiple social media channels at once without requiring additional manpower. Why use marketing automation? And that bandwidth is only getting thinner.

Team 110

Team Hubspot Marketing SMS 110

Social Media Strategies Summit

SEPTEMBER 9, 2022

Sure, new products are exciting. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Now more than ever, it’s vital for brands to showcase what they stand for rather than simply selling a product.

Examples 177

Examples Brands Avatar Authentication 177

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? I also know that suggesting more tools to fight the exhaustion and improve productivity of your digital marketing may sound counterintuitive. So without further ado, let’s go over a few tools and technical tips that can help increase your digital marketing productivity.

Products 77

Products Marketing How To Project 77

Convince & Convert

OCTOBER 9, 2017

” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot!

B2B 159

B2B Instagram Brands Hubspot 159

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Ask for product commentary.

Engagement 156

Engagement Social Media How To Hubspot 156

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

OCTOBER 13, 2020

Sprout’s new integration with Microsoft Dynamics 365 rounds out a suite of existing CRM and help desk integrations with HubSpot and Zendesk to help you deliver a unified experience across every interaction. Forward incoming social messages to customer support teams through Zendesk or Hubspot Service Hub to generate automatic service tickets.

Hubspot 103

Hubspot Microsoft Collaboration Team 103

The Realtime Report

JULY 26, 2019

Many companies simply can’t afford to partner with a digital marketing agency. This doesn’t mean that these companies should ignore marketing or advertising until they have the capital needed to bring in an agency to help them, though. Setting up a blog on a site like WordPress, Hubspot, Wix, Squarespace (etc.) Start a Blog.

Small Business 161

Small Business Tips Marketing Hubspot 161

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Both teams want the company to succeed.

Team 119

Team Marketing Collaboration Hubspot 119

Oktopost

JUNE 17, 2020

Companies thrive or fail based on their ability to earn revenue. You’ll be able to engage in better sales forecasting and track the productivity and effectiveness of your strategies and manpower with greater accuracy. B2B companies saw an average increase of 10% to their sales pipeline when using sales automation tools.

Tools 98

Tools Hubspot B2B Price 98

Convince & Convert

SEPTEMBER 10, 2014

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach.

Hubspot 133

Hubspot Marketing Team Conversation 133

Waxing UnLyrical

JUNE 24, 2019

They are often more authentic and more likely to have actually used the product or service. They are generally truly interested in the topic or product. This key question starts with identifying your program’s key topics or products. Hubspot reports they receive 0.10% higher engagement rates than macro influencers.

Influencer 237

Influencer Authentication Survey ROI 237

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO.

B2B 125

B2B SEO Travel Hubspot 125

Ignite Social Media

AUGUST 30, 2019

Moreover, YouTube is a key channel for brands given its SEO benefits as a Google company, and 96% of 18-24-year-olds and half of internet users over 75 using it. These may include brand identifiers, product descriptors, and additional keywords. Up to 10 relevant tags related to your video content.

YouTube 142

YouTube Hubspot Video Influencer 142

Socialmedia.biz

JULY 8, 2020

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. Pick Your Social Platforms. All you have to do is ask.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

JULY 14, 2023

Differing promotional copy, blog posts, product descriptions and sales pitches may erode consumer trust. This means your company risks losing valuable opportunities to connect with consumers. Siloed data and poor integration systems can frustrate teams’ efforts and hurt a brand’s productivity.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Convince & Convert

JANUARY 19, 2014

To get familiar with the company. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. Global biosciences company Life Technologies operates in a business category not typically known for its cutting edge use of YouTube, nor its embrace of new marketing principles.

B2B 145

B2B Hubspot Marketing Embedding 145

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. Identify the Product/Market Fit. We assume that you have already found a market and a product at this stage. However, for those just beginning, let us go through product/market fit. So, what is it?

Startup 105

Startup Discount Price Survey 105

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Postcron

JANUARY 10, 2020

In fact, research shows that the purchase likelihood for a product with five reviews is 270 percent greater than a product having no reviews. A Clutch survey of 1,000 online shoppers revealed that nearly one-quarter of online product reviews are prompted by email marketing. Refer to this chart. . Source: [link]. What’s more?

Review 123

Review Apparel Reputation Survey 123

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? What value your brand can deliver aside from your products? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Scrap it if it feels tone-deaf.

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

MAY 20, 2021

Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. Micromanagers. Tedious tasks. Toxic teams.

Engagement 131

Engagement Survey How To Collaboration 131

Writtent Blog

OCTOBER 7, 2013

1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x

Hubspot 86

Hubspot B2B Small Business Company 86

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website.

Small Business 263

Small Business Social Media How To ROI 263

Oktopost

NOVEMBER 3, 2021

However, an MQL is most commonly defined as a contact that shows signs of interest appropriate to the top of the sales funnel stage, and based on their firmographic data (company size, job title, etc.) could possibly purchase the service or product being offered. For example: What is the problem that you hope our product will solve?

B2B 135

B2B How To Data Process 135

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. For details regarding your organization and the unique products you provide, you can also provide links in your overview for similar viewers to your landing pages. YouTube is a hub for video content. Diversification of Market.

YouTube 100

YouTube Brands Hubspot Overview 100