Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

NOVEMBER 12, 2012

Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. In the words of HubSpot co-founder and CEO Brian Halligan, inbound marketing is “where you help yourself ‘get found’ by people already learning about and shopping in your industry.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. LinkedIn’s new company pages by eConsultancy.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Compelling piece except for his use of the phrase social media campaign (argh).

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 3, 2011

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. Jenara Nerenberg. Ellen McGirt. Elise Segar. Judy Grundstrom. JudyGrundstrom. and never boring. Wendy Marx.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 13, 2018

B2B companies of all types, including IT and medtech firms, have embraced Facebook. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. HubSpot ). HubSpot ). Even defense contractor Lockheed Martin has a Facebook page.

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. Content powers social media success.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? But while a company blog should carry over certain key branding elements (e.g., Structure (topics).

WordPress 185

WordPress Hubspot URL Widget 185

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by HubSpot. by HubSpot. This gives companies the opportunity to be the go-to resource in their industry.” Content marketing is a hot topic. Image credit: Intergage.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How can companies best use LinkedIn as a marketing platform? Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

DECEMBER 3, 2019

While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Not only have they shared information about their company, but you also have access to their social media accounts and websites. No industry today is immune from cybersecurity risk.

Marketing 137

Marketing Insurance Authentication Data 137

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. making her the youngest CEO of a Fortune 500 company and one of just 20 female CEOs in that group. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

MAY 31, 2022

Optimize Your Company Page. With over 55 million businesses competing for the attention of 720+ million users on LinkedIn, it’s vital to design a captivating LinkedIn company page that cuts through the clutter and connects with your ideal customers. For the profile image, use a clean-and-simple company logo. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

FEBRUARY 10, 2015

Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. 53% of B2B Fortune 500 companies use marketing automation. MarketingLand ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

DECEMBER 27, 2011

61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. How can I design my company’s Facebook page for maximum impact? ” Ouch.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it? 8 Ways to Not Get ReTweeted by HubSpot Blog. What types of information are worth sharing, beyond blog posts?

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Your company needs to become a YOUtility.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

FEBRUARY 11, 2013

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions.” Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

JANUARY 16, 2012

How can a company launch (or relaunch) a new blog properly? How to Be an Awesome Blog Commenter by HubSpot Blog. Most of the companies are large, but the variety of industries represented is intriguing. Write great blog post headlines? Promote new content most effectively? Optimize blog content for search? are easy to find.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

OCTOBER 23, 2012

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Social Media Use in Big Companies.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MARCH 19, 2012

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” optimize to be read on-the-go with mobile call-to-action and phone number.

Hubspot 168

Hubspot Marketing Mobile Social Networking 168

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost. by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. These days, companies cannot waste money.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

OCTOBER 8, 2013

500 companies use at least one major social media platform. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”. ” phase. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one? Workflow capabilities. A customer shares an idea for an enhancement.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

SEPTEMBER 22, 2015

For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. Other tools you can’t ignore?

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. 93% of B2B marketers use content marketing, content marketing is an effective way to engage your fans and followers, whether you’re a B2B company or a B2C company.

Content 60

Content B2B Marketing Hubspot 60