Waxing UnLyrical

AUGUST 16, 2012

#SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. The Greensheet , where I earn my paycheck by day, participated in the competition as a medium-sized company.

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Journal Compete Team Klout 175

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Consumers value personal, truthful conversation from companies. Fast Company recently showcased the top 5 trust agents on Twitter. Ignore Conversation.

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Brands Fashion B2B Communities 196

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication. Why: The new roles and responsibilities of the modern-day communicator can seem daunting.

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B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

JULY 17, 2013

Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. There has been talk of how we should manage profiles of people who pass away , penalizing certain feeds for immoral behavior , even post-death management of your accounts similar to a will.

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Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

JULY 30, 2015

I then asked how our guests felt internal communications and PR should work together: A5 Employees are key source of intel for a company, so #internal #comms should be feeding rest of comms team. Connect with people that work at the companies you want to work with via social media. Need something to measure improvement against.

Yammer 100

Yammer Consultant Proposal Journal 100

Waxing UnLyrical

APRIL 25, 2011

I like their apps, but I’m not a huge fan of the company in general. My first reaction to this news was joy. Pure and overwhelming joy. Well, I’m not really a fan of UberMedia. That said, the opinion that this may not be the best of situations brewing for my all-time favorite Twitter app was quickly formed. The answer?

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Tweetdeck Buy Twitter API 212

Waxing UnLyrical

JUNE 24, 2011

I wanted to see what it was like for companies who didn’t have in-house designers. The design companies that can do the same will, no doubt, continue to compete. We should always be looking at our own companies to see how we can adapt to new opportunities. For all these reasons, I decided to visit the “dark side.&#.

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Crowdsourcing Compete Banking Startup 165

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Thanks so much for stopping by WUL!

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. He’d love to grab a gab on Twitter.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

JUNE 21, 2012

And please tell me: what are your favorite apps/platforms to manage your personal/company social media presence? It’s “status ideas” feature is just genius. You can syndicate your blog posts to Facebook via your RSS feed. There you have it: my holy Trinity of managing social media. I hope this is helpful!

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies. Not everyone agrees with this… before it hits the fan, that is. Thanks so much for stopping by WUL!

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

NOVEMBER 15, 2010

She lives in Takoma Park, Md., with her husband and two young sons. You can catch up with her on Twitter or by email. Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! Im looking forward to reading more of your posts!

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News Google SEO Postrank 274

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

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Class Postrank Comments Tourism 124

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

DECEMBER 14, 2010

Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. There is always one company willing to hire the not so top notch applicant because of budget. Thanks so much for stopping by WUL!

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Class How To Applications Course 227

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. We’ll pick up where we left off last week, discussing social media ROI.

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

DECEMBER 24, 2010

And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Religion aside, there’s a lot more there that we can draw on to improve our practice of public relations. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Just ask your customers, ‘Where did you hear about us?’

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 22, 2010

decision on what to measure will be unique to each company. Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! Regardless, thanks for visiting! It’s worth the time to put thought into what to [.]

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 14, 2010

As always in good company with the Tinu and the others. Image: Arturo Sotillo via Flickr , Creative Commons How about you? Do you have hidden gems to share? Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! Enjoy your day!

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

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Class Creative Commons Postrank Conference 144

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words). 5 influence traps you must avoid , by Valeria Maltoni.

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Depending on the size of your network, it’s a similar story on Facebook, which also applies sophisticated, even mysterious, algorithms to determine whose updates show up more frequently in your news feed. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Thanks for visiting!I

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? .&# The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. It’ll be much easier to tweak your content there, and then go through the rest of the steps, if you ever want to change your 404 page. Will you let me know if this post was helpful? Any further tips?

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Class Tumblr Template Templates 241

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. That, and to meet women. Goats, not sheep.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Thanks so much for stopping by WUL!

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Class Policies Flickr Comments 215

Waxing UnLyrical

JANUARY 13, 2011

Of course that quote was said and used in jest, and Im not insinuating that Shanans co-workers/company leadership are a bunch of "old people", but I think its a relevant insight to the chasm younger generations often have to navigate to successfully communicate with generations who didnt grow up immersed in the tech world like we did.

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Project How To Class Posterous 170

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. I think even for large companies, people are starting to make decisions on the recommendations of their friends.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

AUGUST 15, 2019

On the other hand, 22% of companies choose to feature an inside look. Research has shown that 36% of businesses put out product promotion Stories (mostly ads, videos, and photos depicting products in real-life use case scenarios). Based on everything that has been outlined so far, it’s safe to say that Instagram Stories are here to stay.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? And if more folks did this, there would be fewer spammy DMs (or even @ replies)… which could, conceivably, lead to richer, actual , interactions. The other point that Dan made, that I thought was really interesting, was why we (anyone) are (is) in social.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 10, 2010

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Final image: Beverly & Pack’s Flickrstream , Creative Commons Thanks so much for stopping by WUL! Regardless, thanks for visiting! Or as you said, almost perfect!)

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). I know which one I’d choose. What about you?

List 161

List Class How To Comments 161

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. We became good friends. The fundraiser was a success. And now, years after we have both moved on, we are still in touch. Not because he turned me down for a speaking gig that would probably have stressed me out any way.

Class 207

Class How To Health Care Comments 207