How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. If there isn’t an event page, create one.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. Name Your Event.
Engage With Your LinkedIn Company Page Network From the Smart Inbox
DECEMBER 2, 2016
This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy. Rounding out our existing publishing and reporting capabilities, users can now monitor and engage with comments on their LinkedIn® Company Page posts directly from the Smart Inbox. Engage With Thought Leaders in Your Network. Product Updates
How To Improve Visibility, Communication & Accountability of Social Media Within Your Company
JULY 10, 2012
Do you want to improve visibility, communication and accountability of social media within your company? Depending on the size of your company, your broader team might be the entire company; a key group of stakeholders with whom you’re currently working on projects or a social media council. Really. That’s the magic pill. Improving Visibility. ” type email.
Social Media: The New Company Newsletter? [Infographic]
PWB Marketing Blog
MAY 14, 2012
The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
And another recent study from McKinsey concluded that, whether you can directly measure ROI or not, companies that embrace social media are more profitable than those who don’t, and “those that fail to implement social media could be making a “critical mistake”.. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Less than 30% of respondents in either group said their company maintains a blog. And much more. Adam T.
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Makes old-school marketing tactics such as events and trade shows seem…almost outdated. During the mid-80s and 90s, I worked with industry events on both agency and client sides. Yet the objective remained constant: To create events that allowed attendees to connect, engage, network, and learn (and often purchase). During the event: Step out of the booth and meet people.
10 Content Promotion Opportunities You Might Be Missing
Convince & Convert
AUGUST 31, 2015
Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives. Getting the word out about your company’s most important content has never been easier. Have an upcoming webinar ?
Use Instagram to Create Visual Engagement
JUNE 5, 2012
Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. How Threadless Engages its Community on Instagram.
Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
AUGUST 29, 2016
Turn Stories into real-time events (and amplify engagement). Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Company retreats. Think about some of the fun aspects you could show them, such as brainstorming sessions, team lunch, company games and more. 7. 10 billion.
7 Facebook Marketing Case Studies
MAY 19, 2013
As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Drive more people to sign up for its events in specific cities in a way that was social and shareable. State Bicycle Company. Increase revenue from a summer sale event on the ASOS web site. HubSpot.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
That makes it crucial for companies to be as visible as possible during that research phase, before they even aware of a prospect’s potential interest. During the event, the company can use public relations tactics to meet with industry journalists and other influencers attending the show or conference. “Abandon” such tactics at your own risk.
Your Complete Social Media Checklist
AUGUST 1, 2016
Also, make sure you check out the upcoming Sprout Social and Peg Fitzpatrick webinar on How to Market on Social Like a Global Brand. Monitor and respond to brand messages: Not every person who mentions your company or product will directly tag your page. Attend local social media events: Take the time to meet some of your social media marketing peers in person! Enjoy! . Guides.
5 Smart Ways to Use Email Signature Marketing
Convince & Convert
FEBRUARY 22, 2016
Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. In fact, the average employee of a company will send 10,000 emails annually! For a company with just 100 employees, that can quickly escalate to over 1M emails sent annually.
How Many PR pros Does it Take to Change a Lightbulb?
MAY 6, 2016
Because it is a FACT that most PR pros are good, ethical people, trying to do their best by their clients and companies. And this is the kind of asininity we’re going to address at my upcoming micro-training, “The Social PR Makeover,” taking place on Friday, May 13, 2-3 pm ET. Events Public Relations bad pitching PR pros The Social PR MakeoverNext question.”
What PR Can Learn from Star Wars
OCTOBER 5, 2015
If a company wants to make money, they need people to actually know they exist. This is especially true with the upcoming release of Star Wars: The Force Awakens less than 100 days away. How does one of the largest companies in the world do this for the most iconic franchise of all time? . By Zachary Evans. Some brands, however, are past this. Everyone knows who they are.
5 LinkedIn Best Practices for Marketing Professionals
OCTOBER 11, 2016
With more than 3 million company pages on LinkedIn, it’s smart to use this channel to showcase your products or services and increase business development. Industry Events. So write content about upcoming industry events or recap gatherings to keep certain conversations going. LinkedIn has group channels you can join or create around a specific event. LinkedIn
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Too little , and the writer won’t understand how cool and unique your company really is. by TomPick and guest blogger Maria Verven.
Can You Really Use Twitter for Sales?
NOVEMBER 29, 2016
Promoted tweets can help draw attention to your upcoming sales event or product launch. The mobile communications company announced a live webcast for followers to attend. Consumers can click the Message button on your profile to start a conversation, or you can add a deep link to a tweet that allows the customer to send your company a Direct Message quickly.
How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. Is your brand a worldwide company and does it speak to an international audience? Go catch em somewhere else, man. How old is the trend?
The 5 Elements Of Successful Influencer Marketing Programs
The Realtime Report
OCTOBER 26, 2012
NASA regularly invites influential bloggers to document key events such as this one. How you do it will be different for every brand: a backstage pass, an exclusive piece of research, early beta access to a new product or an invitation to play a starring role in an upcoming commercial. The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. Identify. Engage. Empower.
How to Make a Facebook Cover that Markets Your Business
JANUARY 18, 2016
Rather than posting a random picture, reinforce your brand by choosing a photograph, style and theme that best represents your company. Understand what your company represents and then determine how you can convey that both visually and emotionally. If you’re a landscaping company, share gorgeous pictures of beautifully designed front and backyards. Promote an Upcoming Event.
11 Little Facebook Tips That Bring BIG Engagement Results
AUGUST 10, 2015
From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. Use it to promote your products, share what’s happening within your business and talk about upcoming events. recently changed mine to promote an upcoming Facebook webinar. truism whether in life or online.
12 Ways to Improve Your Online Reputation with Wiselike
Techipedia: Tamar Weinberg
SEPTEMBER 16, 2015
In short, Wiselike lets everyone host their own perpetual AMA , regardless of whatever industry you’re in (you could be a sanitation dude, a stripper, a forest ranger, an army general, a company CEO, or whatever else–it’s for anyone and everyone!). Book authors, for example, can use Wiselike to promote upcoming titles coming out. For event promotion. Promise.
Three Ways to Create Content through Stories
OCTOBER 19, 2011
If you’re good enough to keep an audience captive, the organization will book you at an open mic local event where, without music, notes, or (gasp!) Watching these videos makes you smart on upcoming trends, ideas, or even helps you move out of your comfort box. Once upon a time, storytelling was the way we passed information from generation to generation.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? And you can also do things like use images for upcoming events, make company photos and craft other image tasks for posts to get more visual with your content. Participating in these communities will help you establish yourself or your company as an authority. Helpful.
Why a Little Social Banter Goes a Long Way
Convince & Convert
MAY 5, 2016
To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of friendly banter. The banter and friendly rivalry offers a good way to raise awareness and get fans excited for the upcoming Invictus Games. Hey, @KensingtonRoyal ! Are you ready for @InvictusOrlando ? Game on. https://t.co/sjfSQvkzb6.
Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix
MAY 4, 2016
When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Is your use of humor in marketing your company sustainable? What about B2B?
How to Use Instagram to Expand Business Reach
MARCH 2, 2015
Give a Sneak Peek into Your Company. What to Share: Local events. It’s also an excellent way to humanize your company. Whether you’re taking a picture of your latest creation or sharing an upcoming event, choose eye-catching images. Your video can be anywhere from 3 to 15 seconds long and include anything from your latest listing to a local event.
What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
Convince & Convert
OCTOBER 23, 2014
Which is precisely why Swift has turned to Instagram to tell the story of her upcoming 1989 album in a clever way – a 13-day visual countdown. While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers.
Using Social Media to Promote Your Event: Step 1
Bare Feet Studios
JULY 28, 2008
Todd has also been active in the podcamp circuit, so it hosting an event locally was naturally on both of our minds. Create an event on Upcoming.org. This site lets you list your event for free. If you have friends there, they see your new events. That means your event gets out to thousands of people you don’t even know. Get yourself a cool logo! Get it?
25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
APRIL 8, 2013
The same is true for your company newsletter. Letter from the CEO, President, or other executive: Letters like these humanize the company and make customers feel like they actually matter to the highest management. Testimonials: A pullquote or two with testimonials about a specific product or service can boost your sales and shows that you are a great company to do business with.
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. So how do you find new content that engages audiences?
How 8 Departments That Aren’t Marketing Can Use Social Media
JUNE 1, 2016
Interested in seeing how every team within your company can use social media? Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. These accounts are usually dedicated to recapping conferences, talks, and other events and sharing design-centric articles. Great!
Are You Missing out on These Facebook Business Page Tips?
JULY 7, 2016
Company Overview. Guy Kawasaki has an Events tab that allows fans to see all his upcoming webinars so they can get involved. You can make use of current events, holidays and trends when relevant. With 1.09 billion people logging in daily, Facebook is a huge resource for your business. The marketing potential is high, but how do you maximize it? What is your top priority?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She currently lives in Newport Beach (been there), once worked for a pizza company (done that) and is a graduate of San Diego State University (love that town).
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Disney Pixar not only uses Snapchat to promote its upcoming movies, like Finding Dory 2, but also engages its followers with entertaining “games” that work naturally within the platform (i.e. Airbnb. Disney Pixar. Absolutely. Red Bull.
How to Run Social Media Contests That Actually Increase Revenue
OCTOBER 19, 2016
Most companies don’t host social media contests to give things away with nothing to show for it. You can help offset this by making sure your prizes are related to your company. Also keep in mind that just because a contest is hosted on a certain platform, it doesn’t mean you can’t mention the event on your other profiles. Why Create Social Media Contests?
Introducing @Flextronics to the Social Web
NOVEMBER 12, 2012
Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. Read the company blog to discover the Extra 10.