Trending Sources

How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. If there isn’t an event page, create one.

13 Ways to Use Facebook Events for Your Brand

Sprout Social

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. Name Your Event.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Less than 30% of respondents in either group said their company maintains a blog. And much more. Adam T.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

And another  recent study from McKinsey concluded that, whether you can directly measure ROI or not, companies that embrace social media are more profitable than those who don’t, and “those that fail to implement social media could be making a “critical mistake”.&#. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself.

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How Many PR pros Does it Take to Change a Lightbulb?

Waxing UnLyrical

Because it is a FACT that most PR pros are good, ethical people, trying to do their best by their clients and companies. And this is the kind of asininity we’re going to address at my upcoming micro-training, “The Social PR Makeover,” taking place on Friday, May 13, 2-3 pm ET. Events Public Relations bad pitching PR pros The Social PR MakeoverNext question.”

Tips for Creating a Profitable Trade Show Experience

Spin Sucks

Makes old-school marketing tactics such as events and trade shows seem…almost outdated. During the mid-80s and 90s, I worked with industry events on both agency and client sides. Yet the objective remained constant: To create events that allowed attendees to connect, engage, network, and learn (and often purchase). During the event: Step out of the booth and meet people.

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10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Many companies don’t understand the influence of 1:1 email, or that 112 billion  1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives. Getting the word out about your company’s most important content has never been easier. Have an upcoming webinar ?

Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. The community-based t-shirt company  Threadless is a crowdsourcing business whose design is created and chosen by the online community. How Threadless Engages its Community on Instagram.

7 Facebook Marketing Case Studies

Pamorama

As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Drive more people to sign up for its events in specific cities in a way that was social and shareable. State Bicycle Company. Increase revenue from a summer sale event on the ASOS web site. HubSpot.

What PR Can Learn from Star Wars

Spin Sucks

If a company wants to make money, they need people to actually know they exist. This is especially true with the upcoming release of Star Wars: The Force Awakens less than 100 days away. How does one of the largest companies in the world do this for the most iconic franchise of all time? . By Zachary Evans. Some brands, however, are past this. Everyone knows who they are.

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21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? And you can also do things like use images for upcoming events, make company photos and craft other image tasks for posts to get more visual with your content. Participating in these communities will help you establish yourself or your company as an authority. Helpful.

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5 Smart Ways to Use Email Signature Marketing

Convince & Convert

Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. In fact, the average employee of a company will send 10,000 emails annually! For a company with just 100 employees, that can quickly escalate to over 1M emails sent annually.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

That makes it crucial for companies to be as visible as possible during that research phase, before they even aware of a prospect’s potential interest. During the event, the company can use public relations tactics to meet with industry journalists and other influencers attending the show or conference. “Abandon” such tactics at your own risk.

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Are You Missing out on These Facebook Business Page Tips?

Sprout Social

Company Overview. Guy Kawasaki has an Events tab that allows fans to see all his upcoming webinars so they can get involved. You can make use of current events, holidays and trends when relevant. With 1.09 billion people logging in daily, Facebook is a huge resource for your business. The marketing potential is high, but how do you maximize it? What is your top priority?

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios,  a corporate fact sheet, a few case studies, and maybe an article reprint or two. Too little , and the writer won’t understand how cool and unique your company really is. by TomPick and guest blogger Maria Verven.

Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

Waxing UnLyrical

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Is your use of humor in marketing your company sustainable? What about B2B?

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How to Make a Facebook Cover that Markets Your Business

Rebekah Radice

Rather than posting a random picture, reinforce your brand by choosing a photograph, style and theme that best represents your company. Understand what your company represents and then determine how you can convey that both visually and emotionally. If you’re a landscaping company, share gorgeous pictures of beautifully designed front and backyards. Promote an Upcoming Event.

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. Use it to promote your products, share what’s happening within your business and talk about upcoming events. recently changed mine to promote an upcoming Facebook webinar. truism whether in life or online.

12 Ways to Improve Your Online Reputation with Wiselike

Techipedia: Tamar Weinberg

In short, Wiselike lets everyone host their own perpetual AMA , regardless of whatever industry you’re in (you could be a sanitation dude, a stripper, a forest ranger, an army general, a company CEO, or whatever else–it’s for anyone and everyone!). Book authors, for example, can use Wiselike to promote upcoming titles coming out. For event promotion. Promise.

Why a Little Social Banter Goes a Long Way

Convince & Convert

To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of friendly banter. The banter and friendly rivalry offers a good way to raise awareness and get fans excited for the upcoming Invictus Games. Hey, @KensingtonRoyal ! Are you ready for @InvictusOrlando ? Game on. https://t.co/sjfSQvkzb6.

The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

NASA regularly invites influential bloggers to document key events such as this one. How you do it will be different for every brand:  a backstage pass, an exclusive piece of research, early beta access to a new product or an invitation to play a starring role in an upcoming commercial. The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. Identify. Engage. Empower.

Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. Read the company blog to discover the Extra 10.

Is Snapchat for brands?

Mindjumpers

An example is the American company, 16 handles, which sells frozen yoghurt ice cream. Besides sending coupons, there are other ways you could use Snapchat for business; you could send sneak peaks of your product or an upcoming event. Or you could reveal behind-the-scenes pictures from events. Most of us have heard of Snapchat. Probably. Other ways to Snapchat.

How to Use Instagram to Expand Business Reach

Rebekah Radice

Give a Sneak Peek into Your Company. What to Share: Local events. It’s also an excellent way to humanize your company. Whether you’re taking a picture of your latest creation or sharing an upcoming event, choose eye-catching images. Your video can be anywhere from 3 to 15 seconds long and include anything from your latest listing to a local event.

Using Social Media to Promote Your Event: Step 1

Bare Feet Studios

Todd has also been active in the podcamp circuit, so it hosting an event locally was naturally on both of our minds. Create an event on Upcoming.org. This site lets you list your event for free. If you have friends there, they see your new events. That means your event gets out to thousands of people you don’t even know. Get yourself a cool logo! Get it?

The Ultimate Guide to Twitter Chats

Sprout Social

The #SproutChat Facebook group has been a great resource for spreading the word about upcoming chats and keeping our community engaged. Before your chat, Tweet people who have participated in past chats to remind them of the upcoming one. New Sprout blog post: #SproutChat Recap: How to Scale Marketing With a Growing Company https://t.co/jtAWXXLeZ9. Why Twitter Chats? https://t.co/XjKf4UKVKp

What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

Which is precisely why Swift has turned to Instagram to tell the story of her upcoming 1989 album in a clever way – a 13-day visual countdown. While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers.

Three Ways to Create Content through Stories

Spin Sucks

If you’re good enough to keep an audience captive, the organization will book you at an open mic local event where, without music, notes, or (gasp!) Watching these videos makes you smart on upcoming trends, ideas, or even helps you move out of your comfort box. Once upon a time, storytelling was the way we passed information from generation to generation.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

The same is true for your company newsletter. Letter from the CEO, President, or other executive: Letters like these humanize the company and make customers feel like they actually matter to the highest management. Testimonials: A pullquote or two with testimonials about a specific product or service can boost your sales and shows that you are a great company to do business with.

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Disney Pixar not only uses Snapchat to promote its upcoming movies, like Finding Dory 2, but also engages its followers with entertaining “games” that work naturally within the platform (i.e. Airbnb. Disney Pixar. Absolutely. Red Bull.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She currently lives in Newport Beach (been there), once worked for a pizza company (done that) and is a graduate of San Diego State University (love that town).

How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

Interested in seeing how every team within your company can use social media? Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. These accounts are usually dedicated to recapping conferences, talks, and other events and sharing design-centric articles. Great!

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. So how do you find new content that engages audiences?

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6 Habits of Highly Successful Social Media Marketers

Rebekah Radice

recent Gallup study found that most business owners inherently understand that, “Running a successful company is a collective effort that requires interaction with a range of people: suppliers and potential investors, employees and customers, peers, competitors, public officials, and members of the media.”. Now think about unique opportunities available to your company. Social Media

How to Immediately Gain Traction on Twitter (and Grow Your Business)

Rebekah Radice

Plus, don’t miss my upcoming webinar (invite at the end of this post) where I offer proven tips to grow a solid Twitter following. your hometown, niche, industry or company name). Create a list of: People from an event you attended. Share photos of your latest presentation, event or business conference. Join Me for a Live Event. Optimize Your Bio. Pin it!