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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145
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23 Outstanding Social PR Guides

Webbiquity SMM

Image credit: PRNews. This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. Find the answers to those questions and more here in 22 noteworthy content marketing guides. How do you create a content marketing strategy? How should success be measured?

Content 193
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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

They are a collection of images and feelings and connections. Often experienced through social media.) We associate brands with images and feelings because - as neuroscience researchers have found - our brains love to stitch thoughts together. Remarkable brands are more than a logo. Take Nike for instance.

Brands 94
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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? How can you maximize the visibility and impact of your LinkedIn company page? LinkedIn Tips, Tactics and Best Practices.

LinkedIn 234
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How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

Sprout Social

With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. So how do you sell to these social scrapbookers? With it, companies can reach more specific audiences. Switching your personal profile out for a Business account gives your brand image more credibility.

Brands 110
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority.

Marketing 264