Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

The Way of the Web

OCTOBER 12, 2010

And going into a company of incredibly talented and digitally-aware people from senior management down to reception, I was well aware that the key objectives of knowledge transfer and integrating digital marketing throughout the business contained an element of self-redundancy at some point.

Project 30

Project Blogroll Paid Search Disqus 30

Social Media Network Marketing

MAY 25, 2010

Tuesday, May 25, 2010 Social media marketing in India With the penetration of broadband in India, various Indian companies have started exploring ways of marketing their products online. Companies have realized this and hence Internet marketing now forms a significant part of a company’s annual marketing budget.

Social Media 50

Social Media Marketing Reputation Widget 50

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Justin Levy

JANUARY 13, 2010

In doing educational seminars and speaking to a variety of different groups, I usually have to describe what RSS actually is. Even now Google reader mobile is clunky. I have a bloggers folders, a Listening post for my company, SEM/SEO related, etc. It's a pity Facebook does not have feeds for their group and fan pages.

RSS 124

RSS Hubspot Google Reader Feed 124

The Way of the Web

JULY 17, 2010

Web Strategy Wikinomics Rankings ← Live cross-platform mobile gaming arrives Users dissatisfied with social networks – are you surprised? Tags: Digital Culture · social networks blog comments powered by Disqus Blog Partners:

Social Networking 33

Social Networking Blogroll Disqus Journal 33

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 28, 2010

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. It’s why she is now famous.

Video 236

Video Flash Mob YouTube MySpace 236

Social Media Network Marketing

AUGUST 14, 2010

There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Totally connected groups are average sharers, creating as much as they can consume and using free sites to display it all. Crucially, their expectations have changed.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Ive founded 5 companies, and spent 15 years running digital marketing agencies. That’s where the Pitch™ comes in.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Try to return something to your own company.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. I just ditched AT&T for T-Mobile.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too! How can I help you?

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. Fully virtual, fully mobile. Safe travels. Especially the people.

Social Media 115

Social Media Strategy Travel Team 115

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Don’t use a Facebook Group. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Freelance Social Media

JUNE 2, 2010

The questions still remain: What are the benefits or Foursquare and how should companies use it? A nonprofit group used Foursquare in an interesting way to spread awareness about it’s cause. Foursquare does seem to be, as many are saying, the “next big thing&#. So, Foursquare is everywhere.

Foursquare 124

Foursquare RSS Case Study WordPress 124

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. Alright, your turn.

Social Media 112

Social Media Strategy Influencer Education 112

Socially Sorted

JANUARY 16, 2017

The culture of the company and how they handle customer service is one of the first things I look for. The company has to be forward-thinking. I like to see tool companies test and evolve. Pinning from my desktop or mobile. one of my favourite features – a library of saved Hashtag Groups.

Social Media Management 40

Social Media Management Tools Social Media Instagram 40

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). Curious people are driven to push into new group and solve problems in new ways.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Strategy Survey Social CRM 119

Kikolani

OCTOBER 20, 2010

Mobile – you’re killing your content if it is not mobile enabled. Adsense – if you’re positioning yourself or company, remove it. Herding Cats: Managing Group Blogs with Michael Stelzner of Social Media Examiner , Adam Ostrow of Mashable , and Christi McNeil of Southwest. How do you find writers?

Meeting 141

Meeting Ustream Flickr Guidelines 141

Convince & Convert

APRIL 8, 2010

For now, I think it’s a highly mobile DVD player, game machine, Kindle, iPod, email appliance, and Web surfing device. But, iPad HD screen, color, and zoom make it better for magazines – and I can absolutely see education ( and mobile medicine) potential. What is it? I find Kindle to be easier and better as a book device.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Functionally, everything Twitter does, Facebook does just as well, with the exception of mobile usage. Don’t get me wrong.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. If connecting with customers via mobile (Foursquare or otherwise) generates word of mouth that brings customers through the door, businesses will use it.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. Personnel Integration In many (most?)

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). link] jaybaer It’s a risk that a lot of successful companies run. Where would Yahoo!

Facebook 142

Facebook Yahoo Collaboration Social CRM 142