Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Social listening plays a vital role in this area.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

The Realtime Report

APRIL 16, 2024

Companies can enhance their content creation process and maintain the integrity and quality of their content by striking a balance when human writers use AI as a resource to support their work.” Helms advises companies to adhere to ethical content creation practices, emphasizing quality and authenticity in their work. “We

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 97

Conversation Strategy Social Media Marketing 97

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. 9 best reputation management services for your brand You might have different reputation management needs, depending on your industry and company size.

Reputation 90

Reputation Brands Sentiment Survey 90

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 101

Analysis Sentiment Marketing How To 101

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

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Patterns Sentiment Analysis Proposal 116

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 110

Social Media Marketing Sentiment Influencer 110

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

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Resources Telecommunications Collaboration Project 99

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Planning ensures that you don’t miss crucial conversations among your target audience. These are the candid conversations that are eye-opening but often fly under the radar. The “monitoring” piece looks at actual feedback from your audience.

Reputation 93

Reputation Sentiment Analysis Notification 93

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

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Strategy Sentiment Marketing Analysis 124

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. Through tools like Sprout Social you can use social listening to help identify conversations involving your competitors and what your audiences are talking about.

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Comparison Analysis How To Sentiment 106

Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. For a message to resonate with its intended audience, it has to be well-researched and tailored. Social listening for brand sentiment.

Skills 124

Skills Sentiment Team Press Release 124

Convince & Convert

MAY 25, 2014

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1. That sentiment – all too common – is a conversion rate crusher.

Conversation 166

Conversation Badge Sample Samples 166

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Once you’ve got that down, it’s time to do your research. These could include social media engagement rates, website traffic, conversion rates or customer satisfaction levels. You need to know it all.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Keyhole.co

MAY 9, 2024

Research: Stay on the pulse of your industry. Analyze both your competitors and broader trends to spot popular hashtags, evolving conversations, and new opportunities to participate. If there isn’t much search volume or active conversation around a hashtag, your content will have limited reach.

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Hashtag LinkedIn How To Analytics 52

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Audience research Every audience is different.

Social Media 120

Social Media Sentiment Data Team 120

Hootsuite

SEPTEMBER 21, 2023

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. In reality, these can be vanity metrics.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. The problem? The Director of Brand.

Organization 121

Organization Sentiment Social Media Management Analysis 121

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Name variations.

Brand Monitoring 139

Brand Monitoring Brands Sentiment Reputation 139

BeingOptimist

MAY 17, 2023

Through automated call routing, lead prioritization, and follow-up scheduling, AI eliminates manual tasks, allowing sales representatives to focus on meaningful conversations and close deals efficiently. Smart Call Routing and Lead Prioritization AI enables intelligent call routing based on expertise, availability, and customer profiles.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. That means monitoring social media conversations where people discuss your brand and products without @-ing you. Monitor for phrases like “{your brand/product} + worst.”

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 101

Reputation System Brands Knowledge Base 101

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. Advantages of social media listening.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. We did the research, so why aren’t they buying?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 87

Team Tools Marketing Hubspot 87

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. Through this monitoring and research, health brands can better understand effectiveness and potential risks. So, always check the conversations surrounding your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” We'll research and pilot the technology to see if it aligns with our goals and drives results.

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Team Marketing ROI Training 148

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Plus, you’d have to create some kind of reporting dashboard to collect and share all your research. This way you can attain even deeper insights on your brand’s sentiment all over the world.

Social Media 145

Social Media Tools HootSuite Sentiment 145