Ignite Social Media

JUNE 20, 2019

Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. Measuring the Right Metrics.

Conversation 131

Conversation Social Media CPM Metrics 131

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 103

Resources Telecommunications Collaboration Project 103

The Realtime Report

AUGUST 29, 2023

The Ultimate Guide to Choosing the Best SEO Company for Your Small Business Choosing the right SEO firm, especially for SEO in Perth , can feel akin to finding your way through a labyrinth. And while an occasional hiccup in reviews is expected for any company, a consistent echo of complaints or unending areas of discord should raise eyebrows.

Small Business 91

Small Business SEO Company Price 91

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. These educational emails often have lower unsubscribe rates and can drive 10 to 20 percent higher click-through rates than other types of emails, which helps improve engagement metrics across the board.

Company 82

Company Marketing Loyalty Metrics 82

Rebekah Radice

DECEMBER 10, 2018

Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. But there’s also never been a more dynamic and exciting time to lead a marketing team.

Team 99

Team How To Marketing Atlassian 99

Justin Levy

JUNE 5, 2012

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? Probably not.

Metrics 196

Metrics Conference Project Meeting 196

Oktopost

APRIL 10, 2019

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives.

Conversation 99

Conversation Social Media ROI B2B 99

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

AUGUST 28, 2023

It shows metrics assessments and gives you direction to grow your YouTube channel. Key metrics and their importance Here are some necessary metrics that a typical YouTube analytics dashboard tracks: Views and watch time As the name suggests, views represent the number of times your video has been watched.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software.

Hubspot 101

Hubspot Template Templates API 101

Oktopost

MARCH 25, 2024

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? While tracking shares is an easy metric to measure, it’s actually counterintuitive to solely encourage your advocates to win by sharing. This is where gamification comes into play.

Metrics 75

Metrics Training iPad Meeting 75

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Will joining this conversation help us achieve our current social media goals ?

Trends 167

Trends Social Media Brands Meme 167

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth. This is especially important when your company makes big moves. Then, dig in further.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Justin Levy

JUNE 5, 2012

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? Probably not.

Metrics 150

Metrics Conference Project Meeting 150

Justin Levy

JUNE 5, 2012

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? Probably not.

Metrics 150

Metrics Conference Project Meeting 150

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Social Media 103

Social Media Team Social Media Management Report 103

agora pulse

FEBRUARY 15, 2017

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. Chuck Ellis, Director of Social Media and PR at Fracture, needed to address several pain points with a social media management tool, namely to: Organize social media posts contributed to by multiple team members. Goals = Smashed.

Company 124

Company Social Media Management Price Metrics 124

Oktopost

FEBRUARY 29, 2024

This article aims to illuminate the key metrics essential for grasping the influence of social selling on revenue alongside the insights required to refine and enhance your social selling tactics for optimal results. Conversion Rates: Measuring how many leads progress through the sales funnel and eventually convert into customers.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 105

Strategy Sentiment Patterns Marketing 105

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Next, identify the objectives that matter most to your team, so you know what to include in your report. Increasing conversions. Select the Right Metrics.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. This is what happened at Hudl.

Social Media 79

Social Media Sentiment Metrics Data 79

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Fortunately, you’re not alone.

Data 124

Data B2B How To Metrics 124

Buffer Social

JUNE 24, 2021

It’s been a busy season for our engineering, product, and design teams at Buffer — what we collectively refer to as EPD. Women on the engineering team have a much lower eNPS than their male counterparts. Below, we’d love to share the survey results transparently through the note I shared with our team.

Survey 62

Survey Engineering Team Engagement 62

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. Customer service software refers to tools that streamline and automate tasks for support teams. It all depends on your company’s priorities and the scope of the service you offer. What is customer service software?

Software 86

Software Tools Knowledge Base Hubspot 86

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 132

Marketing How To Sample Samples 132

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers!

Metrics 60

Metrics Social Media Marketing URL 60

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. First, determine which metrics are important for your business.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Oktopost

JANUARY 31, 2024

It involves revenue professionals using their personal social media profiles to educate audiences, share industry insights, and engage in conversations to present themselves as thought leaders in their space. Prospect nurturing: Social selling can help your team nurture prospects within the sales funnel toward a purchasing decision.

B2B 62

B2B Metrics Comparison Education 62

Oktopost

MARCH 26, 2024

Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

JULY 14, 2023

Jill Rowley Salesforce When your marketing team is enabling sales , it becomes easier to achieve target goals. Consequences of sales and marketing misalignment Overcoming common challenges to sales and marketing alignment Benefits of sales and marketing alignment How to align sales and marketing teams What is sales and marketing alignment?

Collaboration 78

Collaboration Marketing Team Hubspot 78

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything. Review analysis gives you insights into all these factors so you can improve your end-to-end customer journey for higher satisfaction and conversion.

Review 128

Review Brands How To Analysis 128

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. Analyzing the data Once your data is processed, your analysis can begin!

Analysis 69

Analysis Data Sentiment Metrics 69