Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. But instead of using channels like social to solely push sales, we root our strategy in retention marketing, focusing on email signups as a goal. We think you’d really enjoy our next product.”

Company 82

Company Marketing Loyalty Metrics 82

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 88

Loyalty Brands How To Discount 88

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. How to build a word of mouth marketing strategy: 8 tactics and examples. Shout-outs. Positive comments.

Conversation 136

Conversation Review Marketing How To 136

Hootsuite

MAY 20, 2021

Many brands have embraced social messaging and integrated it into social media and customer care strategies to meet a host of customer engagement and service needs; others are just starting their journey. More than two-thirds of companies now compete primarily based on customer experience—up from 36% in 2010—according to Gartner.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Visually SM

JANUARY 10, 2021

Spontaneous manifestations about a company draw attention. However, customer loyalty is stronger when someone supports a brand without incentives. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. We are in the age of influencers, after all.

Company 130

Company Brands UGC Reputation 130

Ignite Social Media

MAY 6, 2019

The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. With the pixel in place and firing correctly, you can create custom loyalty audiences and market to them accordingly.

Loyalty 86

Loyalty Construction Conversation Data 86

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company.

Company 124

Company B2B Loyalty Survey 124

Ignite Social Media

APRIL 23, 2019

You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Loyalty & Advocacy Content for the Customer Journey. Collecting and repurposing UGC is a low cost, highly effective content strategy. Gather Reviews & Referrals. Don’t forget about repurposing reviews!

Loyalty 86

Loyalty UGC Content Review 86

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . If you want to create more sales and revenue for your company in 2021, revamping your marketing automation strategy is essential. What Is Marketing Automation?

B2B 118

B2B Strategy Marketing Social Media Management 118

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Read on to discover our top five takeaways from the webinar.

B2B 69

B2B Social Media Strategy Reputation 69

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . When you first join a company, you always want to make a profound impact. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

Data 118

Data Strategy How To Social Media Management 118

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Likes are great, but conversions are the ultimate win. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Likes are great, but conversions are the ultimate win. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. providing factual, helpful information.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

Conversation 86

Conversation Loyalty Policies Examples 86

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Because these messages are so timely and relevant, they have a high open-rate and can be very effective in driving conversions.

SMS 107

SMS Strategy Marketing How To 107

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. Companies often overlook the potential of the free promotional tools Facebook has.

Strategy 52

Strategy Facebook Marketing Groups 52

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The consequences for the marketing strategy should be clear by now as well.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. LinkedIn: 4.2 million TikTok: 2.5

Curation 52

Curation Social Media Strategy Content 52

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

MARCH 15, 2021

The mood and behavior of your audience have changed, and so too must your marketing strategies. Here’s how to adjust your strategy to be successful. Re-evaluate Your Marketing Strategy. Step one for optimizing your social media marketing strategy is to perform an audit and analyze your key performance indicators.

B2B 136

B2B Social Media Strategy LinkedIn 136

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. This shared context allows you to tailor the conversation and respond with relevant information immediately.

Platform 91

Platform Engagement Loyalty API 91

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. And of course, promoting these materials and how-tos is central to the brand’s social media strategy.

Strategy 125

Strategy Policies Resources Loyalty 125

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Keyhole.co

NOVEMBER 21, 2023

The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. They are one of the biggest and best-known companies today and have a captivating presence worldwide. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience.

Social Media 59

Social Media Strategy Apple iPhone 59

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 104

Reputation System Brands Knowledge Base 104

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Take Pipedrive, for example.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Social Media 136

Social Media Strategy Brands Airlines 136

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. Even after participating in an industry event and starting a conversation with a potential client, you will likely ask to connect on LinkedIn and follow up with them after the event, on LinkedIn.

Social Media 69

Social Media Tools B2B Team 69

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition.

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else.

Discount 126

Discount Marketing How To B2B 126